Voice broadcasting allows the marketer to send hundreds of simultaneous outbound automated phone calls to an opt-in audience. It is a mass communication technique like no other.
With voice broadcast, your brand initiates the outbound phone call. The recipient is able to interact with the pre-recorded message by pressing touch tones on the telephone keypad in the same way as our inbound, interactive voice response (IVR) services. If needed, calls can be switched to a live operator for up-sells or order taking.
Some of the common uses of voice broadcasting technology are:
Telemarketing laws require that any outbound voice broadcast calls be matched to the federal “Do Not Call” list prior to making the call. Therefore, it is mandatory that your brand have a verifiable opt-in from the recipient of the call.
There are, however, some exceptions to this rule. Non-profit organizations, for example, can make fundraising calls to a general telemarketing list. In addition, political candidates can use automated voice broadcast robocalls without prior permission for “get out the vote” (GOTV) campaigns. A study by researchers at the University of Michigan found that those contacted by political voice broadcast robocall messages were 9% more likely to have voted in the 2006 election.
ATS is one of the few companies in the nation that offers you the dynamic duo of voice broadcast and text message marketing as a method for maximum participation in your marketing campaigns.