Political candidates can get out the vote (GOTV) with political robocalls which are especially effective on the day of and the days leading up to the elections.
While political robocalls are exempt from the United States National Do Not Call Registry, calls to cell phones are prohibited from auto-dialers. The Telephone Consumer Protection Act of 1991 (TCPA) regulates the automated calls from political candidates by requiring that all pre-recorded messages identify the party initiating the calls and also requires a contact where the sponsor of the calls may be reached. Some states also have laws that regulate or prohibit political robocalls.
ATS’ automated outbound voice broadcast service allows you to instantly send hundreds of simultaneous calls to constituent voters. These calls will get out the vote and get your candidate’s message to the voters.
Political robocalls, however are just one of many tools that a candidate can use leading up to election day. In recent years, candidates have also started to utilize text message marketing along with the robocalls. With the increase in cell phone-only households, supplementing political robocalls with a text message broadcast campaign is a great way to reach supporters who no longer maintain a landline phone.