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Case Studies

Holland Trucking Microsite

CNN Heroes Secure Online Voting

THE CHALLENGE
Commencing in 2011 for its annual CNN Heroes voting which spotlights “Everyday People Changing the World,” the first U.S. all-news cable TV network was seeking to mobilize the voting process in addition to providing an online option. While CNN was eager to make voting easy on viewers’ mobile devices, it didn’t want the ease of voting to contribute to fraudulent results and potentially undermine the legitimacy of the campaign in which cash prizes to eleven winners totals $750,000.

THE SOLUTION
Using a robust data capture mobile page that allowed a dual platform login from either Facebook or by email authentication, in addition to the vote, the consumer validated his/her selection by entering a unique Captcha Code before the vote was submitted to ensure integrity.

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