OBJECTIVE: To enhance Sneaker Villa’s media buy on Radio One by including them in a live event promotion. Sneaker Villa wanted to increase sales traffic by building their opt-in database with new customers to offer future promotions and mobile coupons to.
BACKGROUND: SuperJam 2 was a concert at Susquehanna Bank Center in Camden, NJ starring Chris Brown, P. Diddy, Keri Hilson, Lloyde, and Jeremih. The audience was the same target demo as Sneaker Villa’s customers. The event was sponsored by Hot 107.9 and 100.3 The Beat.
Three thousand VIP lanyards were distributed with a customized QR code to SuperJam 2 concert attendees and 20 interns helped to instruct people to scan the codes. When scanned, the custom QR code provided consumers with:
THE ATS SOLUTION: Designed custom QR code promotion including creation of custom QR code itself; mobile microsite for easy navigation; back-end reporting data for customer.
RESULTS: 1,941 unique QR code scans was highest participation ever, nearly two thirds of the audience (64.7%). Sneaker Villa garnered more than 1,500 new leads to whom they can market their products.