Like any successful property management team, the directors at Toll Apartment Group set their goal for 100% occupancy at its eight properties in the densely populated four county region north and west of Philadelphia. With a vast demographic of residents at its properties, ats Mobile strategized with the management staff to provide a full suite of mobile marketing solutions and strategy to T.A.G which helps keep the occupancy rate at a consistent high rate.
ATS Mobile produced responsive designed website destinations for each property in the Toll Apartment Group and Toll Management Company cluster, aimed at organically increasing mobile SEO, providing a mobile optimized experience for each website, and infusing customized video as well as SMS chat functionality throughout all online interaction, regardless of device. Our innovative TextAnytime SMS engagement tool allows prospective apartment renters to learn more about the properties and have questions answered before making a further commitment, and without feeling any sort of sales pressure.
In addition to a consistent 90% plus occupancy rate, web traffic has increased over 200% in a year-to-year comparison, generating more leads through our TextAnytime system. Toll's marketing executive Valerie Crapeau says, "I knew what I was looking for, but I needed a company to understand my vision and bring it to fruition."