Browsing all articles tagged with Purplegator
Aug
1

Mobile Monday: Week 4 – Advantages of Mobile Marketing

Welcome to Mobile Monday, our weekly blog posting dedicated to providing readers with useful mobile marketing tips from Bob Bentz’s newest book “Relevance Raises Response.” shutterstock_283022702 (2)Every Monday ATSmobile continues to grant readers a brief passage from one of the most essential marketing books available for purchase today.

For our fourth week, we’re focusing on “Advantages of Mobile Marketing” where Bentz discusses Mass Reach and the immediacy of mobile marketing.

ADVANTAGES OF MOBILE MARKETING

When it comes to mobile marketing, true engagement is when you connect with a consumer in such a way that it makes an impact on them to enable your business to generate a conversion or acquire a new customer. 

  • MASS REACH

Much of the talk when it comes to mobile marketing is in its tremendous ability to provide laser focused marketing. And, while there is no doubt that targeting is one of its best weapons, the high penetration and mass market that mobile brings cannot be undervalued.

Do you know anybody who does not own a mobile phone anymore? Chances are, even your grandparents text and check their Facebook accounts on their mobile phones.

  • INSTANT RESULTS

The days of brand building Mad Men style by Don Draper are over. While building brand recognition is still an important part of a marketing campaign, businesses want, and often insist on immediate results.

Mobile provides those immediate results. It is direct response marketing. A flash sale is a good example. Need to clear some inventory now? An SMS text message, app push message (message sent to those who have downloaded an app), or spontaneous mobile advertising campaign can do just that. Include an embedded link or tap through and an e-commerce sale can be made on the spot.

  • ALWAYS REACHABLE

The mobile user is said to be “always on,” meaning that he or she can be reached 24/7/365. The consumer does not have to tune in to the radio or television show to see your message. That is because mobile is everywhere. Just look at the statistics of how many of us have our mobile phones within reach all day, even while sleeping.

Now, it is probably not a good idea to be sending an SMS text message or app push message in the middle of the night, but you get the idea. Your target market is available and does not have to do anything to receive your mobile message.

CLICK HERE to purchase a copy of “Relevance Raises Response” today where you’ll find more information on how to engage and acquire with Mobile Marketing.

Jul
27

Purplegator Offers Recruitment Solutions For Hiring Nurses

Did you know that the nursing shortage will grow to up to 260,000 Registered Nurses by 2025? Check out the video below to see how Purplegator can assist in your recruitment search by utilizing social and mobile advertising.

Jul
11

Mobile Monday: Week 2 – Tips for Developing An App

Welcome to Mobile Monday, our weekly blog posting dedicated to providing readers with useful mobile marketing tips from Bob Bentz’s newest book “Relevance Raises Response.” Every Monday ATSmobile continues to grant readers a brief passage from one of the most essential marketing books available for purchase today.

For our second week, we’re focusing on “DEVELOPING AN APP” where Bentz discusses the constant upgrading developers must adhere to even after the completion stage, “App Flow”, & the cost/time of most iphone and Android business apps.

App development is a lot more difficult than web development.  That is because the coding varies based on operating system and developers need to know different code to accommodate each of them.  This requires experience and also an occasional consultation with the software development kits (SDK) provided by the operating system.shutterstock_283022702 (2)

Work on an app is seemingly never done and brands will need to continue to invest in them even after the initial development is complete.  That is because whenever a new software release is pushed to smartphone users, apps must be updated, and new software added to the app stores.  It seems like whenever a user checks her apps, there are updates, often just containing “bug fixes,” that need to be added to the app software.

Development of an app starts with designing app flow.  App flow is the sequence of interactions that the user will make from the initial open of the app to getting to the actual content provided.  In the web development business, an app flow is equivalent to “wireframing” for web development.  A business needs to dictate its goals for the app and then work in conjunction with the app developer who will provide details on the best way to create user-friendly app functionality and flow.  Once the entire app flow and wireframe is developed, the development agency should be able to provide a financial proposal.

Cost of an app is as difficult to assess as the cost of building a house.  There are app developers that have off the shelf products for specific niches such as restaurants.  A restaurant that uses such an app is essentially buying a white label version of the app with little ability to customize.  A typical rate might be a little under $1,000 with an ongoing monthly or annual renewal fee.  

Most business apps, however, are going to be custom development.  A typical business app, developed for both iPhone and Android, could cost in the $30,000 range for the initial development and as much as $250,000 when complex ecommerce and product line features are added.

The average development time for an app is about three to six months, but that, of course, is highly dependant on complexity and how much competing work the app development team has.  Establishing benchmarks for dated delivery of certain tasks during the process is the only way to keep a development team on task.

CLICK HERE to purchase a copy of “Relevance Raises Response” today where you’ll find more information on how to engage and acquire with Mobile Marketing.

Jun
28

Bob Bentz Talks “Relevance Raises Response” With Mobicast

Bob Bentz Visits Mobicast To Speak on “Relevance Raise Response” 

Today Bob Bentz, founder of the mobile agency, PurpleGator(http://www.Purplegator.com), visited Mobicast to discuss his book, Relevance Raises Response. They talk about mobile advertising as an unprecedented opportunity to deliver tailored ads to consumers dependent on their exact moment and mindset. They also talk about Bob’s interesting career path, pioneering mobile marketing from his Ringtone days to now being the founder and CEO of PurpleGator, a highly successful mobile agency out of Philadelphia.

To get in touch with Bob, or to buy his book, head over to his site: relevanceraisesresponse.com/

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