Browsing all articles tagged with mobile
Apr
22

Geo-Conquesting with Mobile Advertising

If you’ve been around the advertising world a while, you’ve probably heard of the term “conquesting.”  We used to use it when I was in the television advertising business.  If a local business was going to have a news story about them on the local newscast, you’d call the competitor that you represent to sell them an additional advertisement within the same newscast.

Mobile advertising, however, takes conquesting to a whole new level with geo-conquesting, as you’ll learn from ATS’s Bob Bentz who speaks from Frawley Stadium–home of the Wilmington Blue Rocks.

 

Some of the best practices for geo-conquesting include:

  • Tell the consumer how close they are to your store.
  • Provide easy access to a map or directions on how to get back to your store.
  • Allow them to ask questions immediately, like through our Text Anytime product.
  • Provide a powerful alternative.  They are probably about to buy NOW, so you need to give them a good reason to divert back to your store.  If not, you’ve lost them.  Make them an offer they can’t refuse!
Apr
14

Top 20 Marketing Experts on Social Media

Anyone in the mobile marketing field knows how important it is to stay informed on all the recent news and information related to the field.  With all the information available, however, it can be hard to decipher who to listen and who to skip.  Well, we’re here to help.  Check out our list of the Top 20 companies and people talking about mobile marketing on social media who YOU need to follow.

Top 20 Social Media Marketers to Follow

  1. MMA Global (Facebook, Twitter): an international association that seeks to promote both mobile marketing and advertising as critical communication tools.
  2. Mashable (Facebook, Twitter, Google+): self-described as the leading information of resources for the current “Connected Generation”
  3. Marketing Charts (Facebook, Twitter): breaks down the the latest trends in both digital and traditional marketing through charts, data, video, and other visuals.
  4. Marketing Profs (Facebook, Twitter, LinkedIn, Google+): provides marketing advice for close to 600,000 smart marketers worldwide.
  5. Engadget (Twitter, Facebook, LinkedIn, Google+): Without mobile gadgets, there can be no mobile marketing. Follow Engadget to find out about all the latest mobile devices being released for public enjoyment – and for marketing.
  6. IntoMobile (Facebook, Twitter): A top source for breaking news on mobile technology.
  7. Mobile Marketing Watch (Facebook, Twitter): As the self-proclaimed “pulse of the mobile marketing industry”, never miss MMW insight on consumer and B-2-B marketing via mobile.
  8. Mobile Commerce Daily: Stuck trying to figure out how to integrate commerce into your mobile strategy? Mobile Commerce Daily not only offers tips on how to do so, but shares how other pros do it effectively.
  9. Mobile Marketing Magazine (Facebook, Twitter, Google+): The best online print and online media magazine source for the international mobile marketing industry.
  10. Social Media Today (Facebook, Twitter, Google+) Provides followers with information on the latest social media trends and effective tools from a variety of bloggers.
  11. Greg Stuart - Current CEO for MMA Global who has been an expert in both the traditional and digital marketing world for over 30 years.  He is the former CEO of the Interactive Advertising Bureau and author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. 
  12. David Murphy – Co-founder and editorial director for Mobile Marketing Magazine who discusses both news and events related to mobile marketing on Twitter.
  13. Samantha Murphy Kelley: a Tech Reporter at Mashable whose work has appeared online at CNN, Yahoo, CBS News, and even on radio shows like NPR.  Kelley keeps Twitter followers up-to-date on news in the digital world.
  14. Kim Dushinki: As President of Mobile Marketing Profits and founder of the International Mobile Marketing Business Network, Dushinki is essentially a mobile marketing guru.  Follow this author The Mobile Marketing Handbook to find out about all there is to know about the field we love best – mobile marketing.
  15. Ian Huckabee: a popular social strategist and technologist from the New York areae who shares information on mobile technology via Twitter.
  16. Mark Johnson: As President and CEO for Loyalty360, Johnson provides those in the marketing world with insight on how to  build customer loyalty to one’s business or brand – especially through mobile.
  17. Geoff Alexander (Facebook,Twitter): this award-winning Google Adwords Specialist and Consultant helps businesses of all sizes boost their SEO results for the most popular search engine.
  18. Saffron Brady: A Digital Marketer from Dublin who keeps followers in the loop about the online marketing industry worldwide.
  19. Brianna Smith: Smith is a Marketing Coordinator in the St. Louis area specializing in social media for Fpweb.net. Follow her to get information on the social media world from a marketer’s perspective.
  20. Internet Marketing: Offers daily insight into online marketing in all its forms (Mobile, Search Engine, Internet, SEO).
Apr
11

Mobile Marketing for Apartments in Delaware

How to Fill any Vacancies at Your Apartments in Delaware

ATS Mobile participated in the Delaware Apartment Association Trade Show on Thursday, April 10, at The Chase Center on the Riverfront in Wilmington yesterday.

ATS has had great success in generating additional occupancy for apartments.  It simply makes sense when you think about it.  Apartment dwellers tend to be young adults that are very mobile-centric.  And, that’s just what we are!

Delaware Apartment Association interview about mobile marketing

Brad Bierman is interviewed by Melinda Bosco, president of the Delaware Apartment Association.

Just two weeks ago, ATS was involved in the Pennsylvania Apartment Association trade show right here in our building at the Valley Forge Casino Resort.

 

Mar
27

Mobile Marketing for Apartments in Philadelphia, Pennsylvania

 

 

ATS Mobile was an exhibitor at the Pennsylvania Apartment Association (PAA) trade show on March 26, 2014, at the Valley Forge Casino Resort in King of Prussia, Pennsylvania.

ATS has had considerable success in the apartment business as evidenced by its mobile marketing for apartments case study on this site from the Toll Apartment Group.

Over 1500 apartment industry employees and over 200 exhibitors attended the event.  Traffic at the ATS Mobile booth was brisk with a lot of interest from the attendees.

Pennsylvania Apartment Association mobile marketing

KEEPING PHILLY OCCUPIED was the theme of mobile marketing agency ATS Mobile at the Pennsylvania Apartment Association trade show.

 

 

Mar
17

Percent of Search via Mobile by Country

mobile search stats by country

What percent of search in your country is via mobile?

Google’s Matt Cutts said that he wouldn’t be surprised if mobile search exceeded desktop search in the USA this year.

Ever wondered what percent of search worldwide is done via mobile or what percent of search in Aruba is done via mobile phone, tablet, and personal computer?  Who hasn’t?

Check out this cool tool that will give you the percentage of search done by mobile worldwide and by every country.

Very cool.

 

Source: StatCounter Global Stats – Platform Comparison Market Share

Mar
12

Restaurant Mobile Marketing Success Stories in Pennsylvania

If you are a restaurant looking to attract more customers, a great way to do so is with mobile marketing.  Just listen to what some of our Philadelphia area customers are saying about ATS Mobile and its Restaurants To Go suite of mobile marketing solutions.

 

Mar
11

Restaurant Mobile Marketing in Maryland and Delaware

Ocean City Hotel Motel Restaurant Association Trade Show

**1 of 3 exhibit hall floors at OC Expo 14**

ATS Mobile was an exhibitor at the Ocean City, Maryland Restaurant Hotel Motel Association event at the Ocean City Convention Center on March 9 – 10.  ATS met with many local and regional restaurants at the event to talk about the importance of having a mobile website, but most importantly about the success that it has had with text message marketing for restaurants.

ATS Mobile Restaurants To Go mobile marketing solution

**Brad Bierman and Margie Varallo**

ATS’s Michael Candelori, Brad Bierman, Margie Varallo, and Bob Bentz were present at the event.  The group showed its new video testimonial of satisfied restaurant customers and also a video of its work it has done for some restaurants.

mobile advertising for restaurants

**Restaurants To Go mobile presentation**

ATS veteran Brad Bierman, assisted by ATS president Bob Bentz, gave a strong presentation about how mobile marketing can help restaurants sell more.  Brad discussed how text message marketing is the easiest and most productive in terms of ROI for restaurants.  The crowd was very interested in what Brad had to say about mobile-targeted advertising.

Feb
14

Valentine’s Day Goes Mobile

Even Valentine’s Day has gone mobile.  Nearly half of Americans shopped on their tablet or smartphone for a Valentine’s Day gift.

Valentines Day average spend

Did you out-spend the average this Valentine’s Day?

Certainly has been a rough winter across much of the USA.  Hopefully, Valentine’s Day will put a smile on many faces today.

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