It doesn’t seem like it was a quarter of a century when a group of entrepreneurs joined forces to open the doors to Advanced Telecom Services in Wayne, Pa. in the summer of 1989.
George Bush, the elder, was President, a Cornell University student became the first person to be indicted under the Computer Fraud and Abuse Act for unleashing a computer virus, and baseball’s all-time hits leader Pete Rose accepted a lifetime ban for betting on the sport.
It was also in the infancy of the burgeoning 900 number pay-per-call, audiotext industry, with crossword puzzle devotees having an option of finding an answer instantly, for a nominal fee, by dialing a 900 number on their landline phone. Newspapers around the country soon adapted the service, including the venerable New York Times.
From 900 numbers dispensing news, sports and entertainment in the U.S. and Canada, to pay-per-call programs debuting in several countries throughout the 1990s including the U.K. and Czech Republic, Advanced Telecom Services quickly became a global leader in processing audiotext programs.
In 2001, the eventual full conversion to a digital, mobile-first agency began with the introduction of one of North America’s first membership-based ringtone websites, Ringingphone.com, which grew to over 60,000 paying members.
By 2007, the push to mobile was fully underway with website and app development, the introduction of the do-it-yourself text platform at 84444.com, and sister company Advanced Mobile being purchased by mobile automotive giant AutoByTel, and Advanced Telecom’s name change to ATS Mobile, both occurring in 2013.
Following another change last year, a move into our new offices in the Valley Forge Casino complex and resort in King of Prussia, Pa., we currently specialize in engagement strategies in the mobile space. ATS seeks to partner with growing businesses, define ambitious goals, and develop and execute strategies to achieve them.
For more on the history of Advanced Telecom Services and ATS Mobile click here.
It is interesting to note below that Yahoo says that “PC ads fit to a mobile screen are not always effective.” In fact, from our experience, we’d have to say that they are absolutely never effective. With the smaller screen of the mobile, placement is far more important than what you are used to with your desktop advertising. Therefore, Yahoo is right on target when it talks about integration of mobile advertisements within the actual content that you are looking at.
That’s exactly why Facebook advertising has been such a great success story for our digital agency, especially since Facebook has decreased exposure for your company page’s organic postings. The advertisements on Facebook are right in your news feed. You can hardly miss them! Especially, when they are in the second position in your news feed right beside the pictures from your neighbor’s high school graduation last night.
Scott Pechstein of AutoByTel talks about the company’s recent acquisition of Advanced Mobile by his company. Just before the 5:00 mark, Pechstein makes his comments about how auto dealers should be using mobile.
Here’s an updated video promoting the new mobile product for auto dealers.
In this video, new Senior Vice-President, Mobile, Bret Dunlap talks about the evolution of TextShield — a unique interactive text messaging platform that allows auto dealers to engage mobile website visitors via a secure text messaging solution.
If you’ve been around the advertising world a while, you’ve probably heard of the term “conquesting.” We used to use it when I was in the television advertising business. If a local business was going to have a news story about them on the local newscast, you’d call the competitor that you represent to sell them an additional advertisement within the same newscast.
Some of the best practices for geo-conquesting include:
- Tell the consumer how close they are to your store.
- Provide easy access to a map or directions on how to get back to your store.
- Allow them to ask questions immediately, like through our Text Anytime product.
- Provide a powerful alternative. They are probably about to buy NOW, so you need to give them a good reason to divert back to your store. If not, you’ve lost them. Make them an offer they can’t refuse!
Anyone in the mobile marketing field knows how important it is to stay informed on all the recent news and information related to the field. With all the information available, however, it can be hard to decipher who to listen and who to skip. Well, we’re here to help. Check out our list of the Top 20 companies and people talking about mobile marketing on social media who YOU need to follow.
- MMA Global (Facebook, Twitter): an international association that seeks to promote both mobile marketing and advertising as critical communication tools.
- Mashable (Facebook, Twitter, Google+): self-described as the leading information of resources for the current “Connected Generation”
- Marketing Charts (Facebook, Twitter): breaks down the the latest trends in both digital and traditional marketing through charts, data, video, and other visuals.
- Marketing Profs (Facebook, Twitter, LinkedIn, Google+): provides marketing advice for close to 600,000 smart marketers worldwide.
- Engadget (Twitter, Facebook, LinkedIn, Google+): Without mobile gadgets, there can be no mobile marketing. Follow Engadget to find out about all the latest mobile devices being released for public enjoyment – and for marketing.
- IntoMobile (Facebook, Twitter): A top source for breaking news on mobile technology.
- Mobile Marketing Watch (Facebook, Twitter): As the self-proclaimed “pulse of the mobile marketing industry”, never miss MMW insight on consumer and B-2-B marketing via mobile.
- Mobile Commerce Daily: Stuck trying to figure out how to integrate commerce into your mobile strategy? Mobile Commerce Daily not only offers tips on how to do so, but shares how other pros do it effectively.
- Mobile Marketing Magazine (Facebook, Twitter, Google+): The best online print and online media magazine source for the international mobile marketing industry.
- Social Media Today (Facebook, Twitter, Google+) Provides followers with information on the latest social media trends and effective tools from a variety of bloggers.
- Greg Stuart - Current CEO for MMA Global who has been an expert in both the traditional and digital marketing world for over 30 years. He is the former CEO of the Interactive Advertising Bureau and author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.
- David Murphy – Co-founder and editorial director for Mobile Marketing Magazine who discusses both news and events related to mobile marketing on Twitter.
- Samantha Murphy Kelly: a Tech Reporter at Mashable whose work has appeared online at CNN, Yahoo, CBS News, and even on radio shows like NPR. Kelley keeps Twitter followers up-to-date on news in the digital world.
- Kim Dushinki: As President of Mobile Marketing Profits and founder of the International Mobile Marketing Business Network, Dushinki is essentially a mobile marketing guru. Follow this author The Mobile Marketing Handbook to find out about all there is to know about the field we love best – mobile marketing.
- Ian Huckabee: a popular social strategist and technologist from the New York areae who shares information on mobile technology via Twitter.
- Mark Johnson: As President and CEO for Loyalty360, Johnson provides those in the marketing world with insight on how to build customer loyalty to one’s business or brand – especially through mobile.
- Geoff Alexander (Facebook,Twitter): this award-winning Google Adwords Specialist and Consultant helps businesses of all sizes boost their SEO results for the most popular search engine.
- Saffron Brady: A Digital Marketer from Dublin who keeps followers in the loop about the online marketing industry worldwide.
- Brianna Smith: Smith is a Marketing Coordinator in the St. Louis area specializing in social media for Fpweb.net. Follow her to get information on the social media world from a marketer’s perspective.
- Internet Marketing: Offers daily insight into online marketing in all its forms (Mobile, Search Engine, Internet, SEO).
How to Fill any Vacancies at Your Apartments in Delaware
ATS Mobile participated in the Delaware Apartment Association Trade Show on Thursday, April 10, at The Chase Center on the Riverfront in Wilmington yesterday.
ATS has had great success in generating additional occupancy for apartments. It simply makes sense when you think about it. Apartment dwellers tend to be young adults that are very mobile-centric. And, that’s just what we are!
Just two weeks ago, ATS was involved in the Pennsylvania Apartment Association trade show right here in our building at the Valley Forge Casino Resort.
ATS Mobile was an exhibitor at the Pennsylvania Apartment Association (PAA) trade show on March 26, 2014, at the Valley Forge Casino Resort in King of Prussia, Pennsylvania.
ATS has had considerable success in the apartment business as evidenced by its mobile marketing for apartments case study on this site from the Toll Apartment Group.
Over 1500 apartment industry employees and over 200 exhibitors attended the event. Traffic at the ATS Mobile booth was brisk with a lot of interest from the attendees.
Google’s Matt Cutts said that he wouldn’t be surprised if mobile search exceeded desktop search in the USA this year.
Ever wondered what percent of search worldwide is done via mobile or what percent of search in Aruba is done via mobile phone, tablet, and personal computer? Who hasn’t?
Check out this cool tool that will give you the percentage of search done by mobile worldwide and by every country.
- ATS Welcomes Two New Marketing Consultants
- VIDEO: 25 Years of Providing IVR Services
- New E-Marketing Regulations in Canada
- We’re 25 Years Old – Time Flies By
- Mobile Advertising Tip: Integrate Advertising with Content
- How to Expand Your Business Internationally | Bob Bentz | atsMobile Blog on ATS-Prague Office
- Smartphone Ownership by Country: USA is 13th, Canada 14th | atsMobile Blog on Younger, Wealthier People Are More Likely To Own A Smartphone
- Mobile Marketing For Restaurants | atsMobile Blog on Why Text Messaging Works So Well for Restaurants
- Most Mobile Advertisers Now Using Geo-Targeting in Campaigns | atsMobile Blog on Mobile Advertising Going Local
- Premium SMS Services End in the United States | atsMobile Blog on Rules for Political Telemarketing
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