What could be more appropriate on Thanksgiving Day (in our US office) than to talk about our restaurant clients and how mobile marketing works for them.
Want to know more about text message marketing?
The following three videos will give you an idea of how text message marketing is still the go-to mobile marketing tool for businesses.
Interviews by Brad Bierman.
Our Newest Product Offerings: International, MMS, Text to Landline
In the first video, Bob Bentz talks about how ATS Mobile wisely chose the same short code in both the United States and Canada. What that means for you is that your text message marketing will work the same in both countries and you won’t have to change your advertising creative to accommodate both countries. In addition, Bentz discusses some recent enhancements to its messaging services which now include:
- International Texting
- MMS Picture Messaging
- Text to Landline — we can now soon offer you the ability to send a text message to your landline phone.
Text Messaging for Radio Stations
In the second video, ATS’s Steve Gonzalez discusses the importance of a mobile marketing messaging strategy to engage radio station listeners.
Holiday Texting Tips for Retailers
Finally, Scott Bronenberg discusses the upcoming holiday season and the importance of text message marketing for retailers.
Want to watch more videos from our Mobile Marketing Knowledge College? Click here to watch last month’s videos.
In October, the focus of the Mobile Marketing Knowledge College interviews were on text message marketing. ATS Mobile’s Brad Bierman, a qualified expert in this field himself, interviewed key staffers to get their insights and advice on how to best utilize text message marketing in an overall mobile, digital and traditional marketing plan. Discussion topics include: retail; apartments; restaurants; strategy.
Listen to our mobile marketing consultants give advice on SMS marketing.
Text Message Marketing for Retail Stores
by Scott Bronenberg
Text Message Marketing for Apartments
by Barb Breeser
Text Message Marketing for Restaurants
by Kevin Campbell
Text Message Marketing Strategies
by Bob Bentz
Our Mobile Marketing Product Line
At ATS Mobile, we do so many things that sometimes it’s kind of hard to keep track of them. That’s why we’ve put together this presentation to give you an overview of what it is that we exactly do from a product perspective.
Of course, what we really do is talk to you and find out what your needs are, then come up with a strategy to drive digital and mobile engagement with your customers.
The decision on where to eat breakfast, lunch, and dinner is a spontaneous one (see the stats here). So, if your text message or search reaches their mobile phone at the right time, there’s a good chance that they will choose your establishment.
A recent study from the National Restaurant Association shows just how important it is to have a mobile-optimized website. If your website is not mobile optimized, 61% of potential customers will simply leave for one that is. (Source = Google) An astonishing 46% of people went online to find directions to a restaurant and 23% ordered by mobile.
Here’s why people are ordering from their mobile phone, instead of the old-fashioned way. For baby boomers and Millenials, it’s mostly about ease of ordering and not having to wait.
Did you know that we also provide text message marketing in Canada? And, that it works really great for health clubs, gyms, and mixed martial arts training centers?
One of our customers liked it so much that she didn’t just make an ordinary testimonial for us, she made a video testimonial that really kicks ass.
Scott Pechstein of AutoByTel talks about the company’s recent acquisition of Advanced Mobile by his company. Just before the 5:00 mark, Pechstein makes his comments about how auto dealers should be using mobile.
Here’s an updated video promoting the new mobile product for auto dealers.
In this video, new Senior Vice-President, Mobile, Bret Dunlap talks about the evolution of TextShield — a unique interactive text messaging platform that allows auto dealers to engage mobile website visitors via a secure text messaging solution.
Anyone in the mobile marketing field knows how important it is to stay informed on all the recent news and information related to the field. With all the information available, however, it can be hard to decipher who to listen and who to skip. Well, we’re here to help. Check out our list of the Top 20 companies and people talking about mobile marketing on social media who YOU need to follow.
- MMA Global (Facebook, Twitter): an international association that seeks to promote both mobile marketing and advertising as critical communication tools.
- Mashable (Facebook, Twitter, Google+): self-described as the leading information of resources for the current “Connected Generation”
- Marketing Charts (Facebook, Twitter): breaks down the the latest trends in both digital and traditional marketing through charts, data, video, and other visuals.
- Marketing Profs (Facebook, Twitter, LinkedIn, Google+): provides marketing advice for close to 600,000 smart marketers worldwide.
- Engadget (Twitter, Facebook, LinkedIn, Google+): Without mobile gadgets, there can be no mobile marketing. Follow Engadget to find out about all the latest mobile devices being released for public enjoyment – and for marketing.
- IntoMobile (Facebook, Twitter): A top source for breaking news on mobile technology.
- Mobile Marketing Watch (Facebook, Twitter): As the self-proclaimed “pulse of the mobile marketing industry”, never miss MMW insight on consumer and B-2-B marketing via mobile.
- Mobile Commerce Daily: Stuck trying to figure out how to integrate commerce into your mobile strategy? Mobile Commerce Daily not only offers tips on how to do so, but shares how other pros do it effectively.
- Mobile Marketing Magazine (Facebook, Twitter, Google+): The best online print and online media magazine source for the international mobile marketing industry.
- Social Media Today (Facebook, Twitter, Google+) Provides followers with information on the latest social media trends and effective tools from a variety of bloggers.
- Greg Stuart - Current CEO for MMA Global who has been an expert in both the traditional and digital marketing world for over 30 years. He is the former CEO of the Interactive Advertising Bureau and author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.
- David Murphy – Co-founder and editorial director for Mobile Marketing Magazine who discusses both news and events related to mobile marketing on Twitter.
- Samantha Murphy Kelly: a Tech Reporter at Mashable whose work has appeared online at CNN, Yahoo, CBS News, and even on radio shows like NPR. Kelley keeps Twitter followers up-to-date on news in the digital world.
- Kim Dushinki: As President of Mobile Marketing Profits and founder of the International Mobile Marketing Business Network, Dushinki is essentially a mobile marketing guru. Follow this author The Mobile Marketing Handbook to find out about all there is to know about the field we love best – mobile marketing.
- Ian Huckabee: a popular social strategist and technologist from the New York areae who shares information on mobile technology via Twitter.
- Mark Johnson: As President and CEO for Loyalty360, Johnson provides those in the marketing world with insight on how to build customer loyalty to one’s business or brand – especially through mobile.
- Geoff Alexander (Facebook,Twitter): this award-winning Google Adwords Specialist and Consultant helps businesses of all sizes boost their SEO results for the most popular search engine.
- Saffron Brady: A Digital Marketer from Dublin who keeps followers in the loop about the online marketing industry worldwide.
- Brianna Smith: Smith is a Marketing Coordinator in the St. Louis area specializing in social media for Fpweb.net. Follow her to get information on the social media world from a marketer’s perspective.
- Internet Marketing: Offers daily insight into online marketing in all its forms (Mobile, Search Engine, Internet, SEO).
- What is a Good Click Through Rate for Facebook and Mobile?
- Ask the Experts: Mobile Marketing for Pizza Restaurants
- Thanksgiving = More Food Sales for your Restaurant
- First Snowfall = Targeted Mobile Advertising
- Our Short Code Messaging Works on Both Sides of the Border
- How to Expand Your Business Internationally | Bob Bentz | atsMobile Blog on ATS-Prague Office
- Smartphone Ownership by Country: USA is 13th, Canada 14th | atsMobile Blog on Younger, Wealthier People Are More Likely To Own A Smartphone
- Mobile Marketing For Restaurants | atsMobile Blog on Why Text Messaging Works So Well for Restaurants
- Most Mobile Advertisers Now Using Geo-Targeting in Campaigns | atsMobile Blog on Mobile Advertising Going Local
- Premium SMS Services End in the United States | atsMobile Blog on Rules for Political Telemarketing
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