Browsing all articles tagged with digital
Oct
6
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ATS Mobile Capabilities

Our Mobile Marketing Product Line

At ATS Mobile, we do so many things that sometimes it’s kind of hard to keep track of them.  That’s why we’ve put together this presentation to give you an overview of what it is that we exactly do from a product perspective.

Of course, what we really do is talk to you and find out what your needs are, then come up with a strategy to drive digital and mobile engagement with your customers.

 

Mar
12
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Digital or TV? A Look at Ad Spending

Believe it or not, TV remains the most popular advertising channel to date.  Over 38 percent of all ad spending is TV-based while close to 28 percent of ad spending will be digital in 2014.

Still, digital ad spending is expected gradually increase in the years to come before slightly outpacing TV by 2018.  What is behind these trends?  To make it plain and simple, advertisers see digital and TV marketing as complementary.

While television offers advertisers with wider outreach among audiences, digital offers a more personalized and multi-platform approach to reaching consumers.

Marketing Projections - TV/Digital

Mobile advertising in particular was noted as the go-to digital advertising platform.  Mobile ad spending will be close to 10 percent this year but eventually rise to one-quarter of all digital ad spending by 2018.

So if you’re still wondering which platforms will work when attracting consumers, the answer is simple: Digital and TV.

Dec
30
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Business Leaders Plan to Increase Mobile Marketing Spending in 2014

Now that 2013 is coming to a close, a recent survey from StrongView reveals the marketing spending plans of 387 North American business leaders for the new year.

Most business leaders shared that digital media marketing for their company will be increased in the upcoming year.  Over 52 percent want to increase the amount of money spent on e-mail marketing campaigns.  They also plan to spend more money promoting their brand through Social media (46 percent), SEO (41 percent), and online display ads (31 percent) in 2014.

In fact, 32 percent of business leaders want to expand their marketing efforts through mobile devices.  Mobile ad spending has recently been predicted to outpace the amount of money spent on radio and magazine ads by 2016.  This trend is already evident in the StrongView survey, for more business leaders plan to cut rather than expand ad spending in radio/TV, print, and direct mail.

Business marketing spending plans 2014

While business leaders want to either sustain or expand their marketing spending plans, many plan to use new media channels over traditional media channels for promoting their brand.

Clearly, many business leaders see mobile marketing as a critical marketing tool in this increasingly digital age.  To get more information about how to integrate mobile into the marketing strategy of your business, visit atsmobile.com.

Jan
11
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Mobile Optimization: 2013′s Most Exciting Opportunity

Digital marketers agree.  And, so do we.

The most exciting opportunity in 2013 is mobile optimization.  That’s why ATS has recently begun its own mobile seo division as mobile SEO becomes more and more closely linked to mobile marketing.

“It’s an integral element of mobile marketing that we must now provide to be a fully rounded mobile marketing agency,” said Bob Bentz, president of ATS.

 

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Jan
11
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Mobile Optimization: 2013′s Most Exciting Opportunity

Digital marketers agree.  And, so do we.

The most exciting opportunity in 2013 is mobile optimization.  That’s why ATS has recently begun its own mobile SEO division as mobile SEO becomes more and more closely linked to mobile marketing.

“It’s an integral element of mobile marketing that we must now provide to be a fully rounded mobile marketing agency,” said Bob Bentz, president of ATS.Econsultancy-Digital-Marketers-Exciting-Opportunities-for-2013-Jan2013

 

 

Jun
18
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Hearst Magazines Tops 10% of Accesses via Mobile

Hearst’s magazine group, like many other media companies, is finding that more and more of its digital traffic is coming from mobile.  It’s the growth of that traffic that is most phenomenal and it shows no signs of pulling back.  The percentage of traffic from mobile to magazines like Cosmopolitan reached 10% of overall traffic in May, 2012.

Such growth points out the continuing need for mobile-optimized websites for the Hearst magazine group.

Advanced works with the Hearst group of newspapers in providing mobile websites for its digital properties.

 

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Apr
26
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Digital Newspapers Growth Benefits Online Dating Product

Digitial Newspaper Web sites drew 113 million unique visitors per month in the first quarter of 2012.  That correlates to a 4.4% increase from the first quarter of 2011.  The study was done by comScore data and was cited by the Newspaper Association of America.

The total number of minutes spent on newspaper Web sites increased by 6.9%, according to the same study. Over this period, the number of page views increased 1.4%. The average number of visits per user was 9.77 per month, thus showing that digital newspaper users are regular users that will benefit from consistent frequency.

Newspapers have to be pleased with the demographics of their users.  The number of average daily visitors in the 18-to-24 age group increased 10% and the number of visitors in the 21 to 34 age group increased by 7% over the same period.  Of 18 to 34-year-olds, 48% said they read only digital newspaper content, and another 34% said they read both print and digital newspapers, while just 24% who said they read only print newspapers.

Advanced Telecom Services provides its MatchLink online dating solution to newspapers.  With MatchLink, a digital newspaper can relive some of the glory days of newspaper personals with a customized website with the look and feel of the newspaper, but with the power of the Match.com database behind it.  Advanced Telecom Services is one of only two companies in the nation to be able to  provide a custom online dating solution in conjunction with Match.com.

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