Anybody who has ever visited Philadelphia knows that its residents take sports very seriously. In a city known for “brotherly love,” its fans are anything but and are not afraid to show their passionate support for their home team and their disdain for their opponents.
Philly Sports Live is an upstart website that reports on the beloved Phillies, Flyers, Sixers, and Eagles. It also covers other teams in Philadelphia such as the Philadelphia Union and the college sports programs at Temple and Villanova.
But, despite outstanding journalism, finding an online audience in a city that boasts two sports talk radio stations, a very popular digital newspaper, and a bevy of prominent blog sites has not been an easy task.
So, Philly Sports Live took to the streets to find Philly sports fans. And, there was no place better to find them than this weekend in South Philly with the Phillies hosting the hated Mets and the Flyers pummeling the cross-state rival Penguins in the first round of the Stanley Cup playoffs.
“We decided that the best way to become known was through guerilla marketing at Pattison and Broad,” said Frank Mazza, publisher of Philly Sports Live. “We wanted to offer something hip, something cool, to Philly sports fans. We wanted to offer them something that would enable them to get to our site immediately and quickly.”
That something was a silicone wrist band that enabled fans to immediately access the website while tailgating in the parking lots around the Wells Fargo Center and Citizen’s Bank Park. Models hired by Philly Sports Live strolled through the parking lots and gave the wrist bands to the partying fans.
The wrist bands showed the Philly Sports Live logo plus a Custom QR Code that showed the most famous Philadelphia celebrity of all-time—Ben Franklin. Franklin was also holding another favorite among Philadelphia sports fans—a beer.
The clever wrist bands were warmly received. “We had people running up to us to get them,” said Mazza. “After receiving them, nearly all of the people immediately scanned them with their smartphones and visited our website. It was the Ben Franklin QR Code that really got their attention.”
Philly Sports Live is a sports website that has been reporting on Philadelphia sports for a little over a year. It covers the Phillies, Sixers, Eagles, Flyers, Union, and local college and high school sports.
Advanced Telecom Services is the mobile marketing company that designed the Ben Franklin Custom QR Code for Philly Sports Live. In addition to Custom QR Codes, Advanced Telecom Services also provides text message marketing, mobile websites, and apps development for its advertising agency and media customers.
Bob Bentz’s business card contains a custom qr code.
Business cards are getting a bit old fashioned. In fact, the day may come in the not too distant future when business cards are obsolete. For now, however, business cards remain a vital part of doing business. If you’ve ever attended a trade show, you know what I mean. I keep waiting for somebody to say that they don’t have a business card, but so far that has never occurred to me.
It is important, however, that you maximize the value of your business card. There is limited space on the business card so maybe it’s time to get rid of your fax number and other things that are truly no longer relevant in the business world.
Replace that space with an interactive QR Code. A QR Code shows that you are an up-to-date businessperson that knows that most savvy people today know how to scan a QR Code with their smartphone.
We recommend creating a Custom QR Code. A Custom QR Code on a business card can show your personality and makes your card stand out from the rest of the pack. Our apples-to-apples study shows that Custom QR Codes get 2.3 times greater scan rates than ordinary black & white QR Codes. In fact, after my recent trip to the CTIA Show, I noticed that my QR Code on my business card had been scanned a whopping 56 times!
Of course, if you’ve been reading about QR Codes, you know that there are numerous problems in the execution of this relatively new mobile marketing tool. Most important is that marketers are using them to simply send a scanner to a website that isn’t even optimized for mobile; this is truly a poor user experience and gives the user limited value. It is best to send the scanner to some unique and creative content. Video is a great choice.
Other people using QR Codes on business cards are using them to share contact details. There are numerous kinds of software on the web that enable you to download your contact details onto the scanner’s cell phone. This isn’t a bad idea, but I want to get the scanner’s information too. Moreover, I’ve included a text message marketing tool (Text BOB to 84444) if all they want is my contact details in digital format. That’s why my Custom QR Code sends them to my LinkedIn page. Once they LinkIn with me, I’ll have them in marketing database forever.
If you thought you saw a lot of QR Codes during the Christmas shopping season in 2011, wait until next year!
According to a survey conducted by AT&T, 82% of all marketers surveyed plan to increase their use of mobile marketing. And, leading the way with the most increased usage are the development of mobile apps and the use of QR Codes.
“What a barcode allows you to do is connect that offline world to the online world,” said Mobeen Khan, executive director of AT&T Mobility Services. “As soon as the consumer scans that barcode, you’re getting an engagement.”
Spurring the increased use of QR Codes is the following:
- There is a rapid adoption of smartphones and tablets.
- Consumer acceptance of QR Codes is increasing.
- Marketers are starting to understand the best way to use QR Codes.
“The consumer usage was not very thoughtful in early campaigns and it pushed the initial users off,” said Khan. “Now we are at a point where companies are educating the market about what is a good experience and what are the best practices.”
For more information about the consumer best practices for QR Codes, watch this QR Code video.
The Greatest Businessman of All-Time
North Pole –When you think about the greatest businessman of all-time, who comes to mind?
Ford? Rockefeller? Bill Gates? Donald Trump? Richard Branson? Mark Zuckerberg? Steve Jobs?
Give me a break.
The greatest businessman of all time is, without a doubt, Santa Claus.
8 Things That Santa Claus Does Better than Donald Trump
Think about it. Santa’s customers return year after year. He has a factory that churns out toys 24/7 with little overhead. He has loyal and long tenured employees that work for near minimum wage. Of course, there aren’t a lot of jobs in this tough global economy, so imagine how hard it is for vertically challenged elves these days.
Santa Claus has a promotions department that secures prime visibility in crowded malls and gets him grand marshal positions in parades all over the world. He also has a publicity crew that writes songs, poems, and even produces movies and television shows with him as the star. His stamina is amazing and there are no performance enhancing drugs in his body, unless you count the chocolate chip cookies!
He’s an advertising genius. Just watch TV in December and see how many commercials he’s on. I’ve seen him drinking Coca-Cola for years now and am still amazed how he can balance himself on that Norelco razor after all the junk food he eats!
And talk about customer service. It’s the best in the world! No waiting on hold to talk to his telemarketers “Ryan” from Sri Lanka. He knows what you want, often without your even telling him.
The Biggest Mistakes Santa Claus Makes
But, sometimes I think Santa Claus is slipping a bit the past few years. He hasn’t really embraced html5, social networking, apps, or cloud technology very well.
Coca-Cola is making a major move with QR Codes. Its QR Codes will be appearing on “tens of billions of Coca-Cola cups” available at 7-Eleven, Subway, and other major businesses.
The QR Codes will promte Coke’s commitment to the “Save the Polar Bears” campaign. It is anticipated that the promotion will generate 500,000 to 1 million scans. I would say that is low baed on the amount of cups that the promotion will appear on.
In addition to the cups, the QR Codes will also appear on posters. That code will lead to a Facebook page where you can throw snowballs at friends.
The campaign promoting Coca-Cola’s involvement with World Worldlife Fund’s polar bear efforts in the Artic will aslo appear on 1.4 billion Coke cans in the USA and Canada. The cans will be white with a red polar bear graphic rather than the classic red can. This will make it easier to scan, but condensation running down the sides of the cans and cups could cause a problem.
Advanced Telecom Services is proud to have provided the custom QR Code for the Metropolitan Golf Association. Advanced Telecom Services’ custom QR Codes allow for branding of your product while also providing an easy access point to your content from smartphones.
The following is reprinted from the LoHud Golf blog.
Here’s the latest reason to allow cell phones on golf courses … After several months of development, the MGA has a mobile app that’s actually useful to all of us who forget to post scores or follow the many qualifiers and tournaments run by the organization.
The official release has the details:
ELMSFORD, N.Y. (September 1, 2011) – The MGA is excited to announce the release of My MGA, the official app of the Metropolitan Golf Association, now available as a free download on iPhone and Android devices. Along with the redesigned mgagolf.org and mobile website, My MGA is the latest digital mechanism designed by the MGA specifically for Met Area golfers. The app allows users to track their own golf performance and stay in touch with all Met Area golf news and results. The personalized mobile experience provided by My MGA includes:
• Score posting
• Interactive Course Handicap Calculator & Handicap Index lookup
• MGA tournament registration and calendars
• MGA news, event results & live scoring
• Live feeds from MGA Twitter & Facebook
My MGA can be downloaded in the iTunes Store and Android Market by searching My MGA, or by scanning the above QR code.
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