Effective July 1, 2014, all text messages in Canada delivered over Common Short Codes must adhere to the country’s anti-spam law (Canada’s Anti-Spam Law – CASL) with the main provision being, “the sender will need to obtain consent from the recipient before sending the message and will need to include information that identifies the sender and enables the recipient to withdraw consent.”
The Canadian Wireless Telecommunications Association (CWTA) is recommending that all content providers and future Common Short Code users such as clients using shortcode 84444 be familiar with all regulations regarding text message marketing, and if assistance is required to contact the Canadian Radio-Television Telecommunications Commission (CRTC) or seek independent legal advice.
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ATS Mobile has two openings in its sales department.
- Mobile Marketing Manager — Based in its suburban Philadelphia headquarters. Experienced candidates from other parts of the country will be considered.
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For more details about the available positions, please click here.
Mobile transactions continue to gain steam. The most common way that smartphone owners are using mobile transactions is by redeeming offers from mobile coupons on an app.
ATS offers a direct carrier mobile billing product in Canada that is extremely effective. With the product, users can simply dial a traditional 10-digit phone number to pay for items.
It’s always interesting to see how people continue to consume media. Today’s media report from the CRTC details how many Canadians are using media and the cost of their monthly cell phone bills. The most interesting thing about Canada is that media consumption, specifically radio and television, continues to increase despite the fact that there are multiple outlets for such content.
Today, the Canadian Radio-television and Telecommunications Commission (CRTC) issued its annual Communications Monitoring Report providing an overview of the Canadian communications sector. In 2011, the average Canadian family spent more than $180 per month on communications services.
“This report is used to gauge whether the communications industry is meeting the needs of Canadians as consumers, citizens and creators,” said Jean-Pierre Blais, Chairman of the CRTC. “The information it contains will help them make more informed decisions in the marketplace and enhance their participation in our public proceedings.”
Canadians are consuming more content
In 2011, 1,183 radio services and 702 television services were offered to Canadians. Despite the availability of content on digital platforms, Canadians spent more time watching television and listening to the radio.
On a weekly basis, they watched an average of 28.5 hours of television, up from 28 hours in 2010, and listened to an average of 17.7 hours of radio, up from 17.6 hours the previous year.
Canadians also actively consumed digital media content. Typical users watched 2.8 hours of Internet television per week, an increase from 2.4 hours in 2010. Four per cent of Canadians report only watching television programming online, while 4% watched programming on a smartphone and 3% on a tablet. Additionally, 22% of anglophones and 17% of francophones streamed the signal of an AM or FM station over the Internet.
“Canadians are enthusiastic consumers of creative content, whether it is offered on television, radio or through digital platforms. The fact that they are spending more time watching or listening to programming is good news for Canadian creators,” Mr. Blais added.
In 2011, the broadcasting industry contributed $3.1 billion to the creation and promotion of Canadian programming, an increase of $132 million from the previous year.
Canadians are more connected
Seventy-eight per cent of the 13.4 million households in Canada had an Internet subscription. Canadians continued to migrate to faster Internet services: the percentage of households with download speeds of at least 5 megabits per second rose from 51% in 2010 to 54% in 2011. The average monthly bill for broadband Internet services increased by $1.80, or from $36.99 in 2010 to $38.79 in 2011.
By the end of 2011, the number of Canadians subscribing to wireless services grew by 6% to 27.4 million. Newer competitors, who offered their services to more than half of the population, doubled their market share from 2% to 4% of subscribers. At the same time, the larger companies introduced faster wireless networks, also known as Long Term Evolution or LTE networks, to 45% of the population. In 2011, Canadians paid on average $57.98 per month for wireless services, which was roughly the same amount as the previous year’s monthly total of $57.86.
The number of subscribers to home telephone services in Canada continued to decrease in 2011, falling by 2.7% to 12.2 million. The average monthly bill of a telephone line was slightly lower, from $31.35 in 2010 to $31.23 in 2011.
The number of Canadian households that subscribe to basic television service increased by 2.2% to 11.8 million, equivalent to 89.6% of all households. Cable companies served the majority, or 69.9% of subscribers, while satellite companies served 24.5% and companies that deliver television programming through telephone lines (known as an Internet Protocol Television service) served 5.6% of subscribers. The average television subscriber paid $61.86 per month, an increase from $59.73 in 2010.
Luxie is a pretty young woman in Canada that sent supports our 84444.ca mobile marketing site. Luxie’s employer had some great success with using 84444 for her business.
Mobile marketing in Canada is in its infancy so few customers are receiving many text message promotions on their Blackberry’s and other cell phones. That really helps the messages stand out, said Luxie. We agreee that Luxie is a standout.
Luxie and her company had some great success with mobile marketing platform 84444.ca.
Americans are multi-tasking more than ever before, even while watching television.
Those in the highest stress age group of 35-49 are really taking multi-tasking to heart. A full 2/3 of those that own tablets are on them while watching television. Men tend to use their smartphones more while watching television while women tend to prefer the tablet.
This makes for a great opportunity for interactive TV providers. Our Canadian office has been involved in numerous interactive television shows from game shows and esoteric (Psychic) shows. Unique billing mechanisms like the pound code and direct mobile billing enable cell phone users to interact with the television show, even if they are not able to dial 900 numbers.
Pound codes utilize short code dialing whereas the mobile phone user can hit the # sign plus a short code number and then dial a standard rate phone call or a premium rate phone call.
The standard rate phone call is free to the consumer and the premium rate phone call will cost the consumer, much like calling a 900 number from a landline phone does.
While starting a pound code number is not cheap (the initial investment is $3000), it is a way to access cell phone only households with your voice information. Plus, its an easy way to charge the consumer for your premium information.
Most important, it’s a great way to charge your consumer that is on the go, like the billboard below that I saw while vacationing in Florida.
Fixed line phones no longer ringing true with Canadians.
The total number of fixed lines in Canada continues to decrease since 2003 with the rise in cell phone only households. Therefore, it is vitally important that a Canadian premium rate program also allow for easy access from cell phones. Advanced Telecom Services pound codes and premium SMS solutions for Canadian programs will do the trick.
Total Landline Fixed Line Phones in Canada
|1981 10294500||1988 13975828||1995 17567000||2002 20622000|
|1982 10335442||1989 14647789||1996 17974000||2003 20612000|
|1983 10468344||1990 15295819||1997 18660000||2004 20563000|
|1984 11827271||1991 15814928||1998 19294000||2005 18148000|
|1985 12480666||1992 16246589||1999 20380000||2006 18236000|
|1986 12948041||1993 16716802||2000 20840000||2007 18282026|
|1987 13444317||1994 17250408||2001 21126000||2008 18250000|
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