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by Bob Bentz

In 2014, I was given the honor of being named as an adjunct at the University of Denver.  I would be teaching its graduate level course in mobile marketing in the Communication Department of University College.

best marketing book

Relevance Raises Response is available at Amazon and at

The book that the university gave me as a text book was a good one, but it was four years old. While being four years old might not be much of a factor for a mathematics textbook, in the world of mobile marketing (which is only about ten years old), it was tremendously outdated.

So, to supplement the more recent developments, and to correct the things that were simply wrong, I began writing 10 to 15 pages per week to supplement the text book.  The response that I got from the students was terrific. They said they really liked reading my supplements and encouraged me to write a completely new text book for the class.  At the time, it seemed like a daunting task, but when I figured that I already had 150 pages written, expanding it to its current 355 page level didn’t seem impossible, even with a full-time job.

Writing the book became a labor of love for me and I wrote every night for two or three hours after coming home from work.  It took nine solid months of writing at night and during the weekends until I had what I thought was a good final product.

That was, until I hired an editor. Elizabeth Thornton was my editor and she took my copy and enhanced it tremendously. Not only did she correct the obvious typos and grammar errors (of which there were more than I’d like to admit), but more importantly, she made suggestions on how to better explain some of the concepts I wrote about. Even more important, she put me through a series of fact checks that put me under the same scrutiny as a presidential candidate. I’m certainly glad she did, because in some cases, I trusted my memory more than I should have. (Something that you should trust less and less with each year.)

Relevance Raises Response is a college text book, but it doesn’t really read like one. In fact, it is more of a How-To book than anything.  It gives you real life examples of how to create and operate a mobile marketing plan for your business or agency.

Mobile is your Digital DNA. The phone number you have today is the one that you will have for the rest of your life, regardless of what area code you may move to. It is the most intimate of devices that we own. In fact, even spouses don’t share their mobile phones, and most would feel their privacy was violated if they did.But, mobile is also the most powerful marketing medium ever invented. That’s because of its unprecedented ability in targeting the best possible prospects for your business that are in the right place, at the right time, and on the right device where they are most likely to buy.

What you’ll discover in this book are proven strategies for mobile marketing from an author that lives it every day.

You can purchase Relevance Raises Response at Amazon or at other fine online book stores.

Your Mobile is Your Digital DNA

NEW! Mobile Marketing Book Hits the Business World

Brad Bierman, who has been with ATS since 1990, interviews author Bob Bentz about his new book “Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.”



Novel Idea

In Spain, trains are showing QR Codes to allow riders to download the first chapter of a book.  What a great way to get people hooked on your book and get them to buy the entire product!

With this product, I wouldn’t have to sit in the book store and get dirty looks when I read the first chapter there.

QR Codes for book sales

Scan the QR Code, get the first chapter of a book.

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