Browsing all articles tagged with Bob Bentz
Jul
11

Mobile Monday: Week 2 – Tips for Developing An App

Welcome to Mobile Monday, our weekly blog posting dedicated to providing readers with useful mobile marketing tips from Bob Bentz’s newest book “Relevance Raises Response.” Every Monday ATSmobile continues to grant readers a brief passage from one of the most essential marketing books available for purchase today.

For our second week, we’re focusing on “DEVELOPING AN APP” where Bentz discusses the constant upgrading developers must adhere to even after the completion stage, “App Flow”, & the cost/time of most iphone and Android business apps.

App development is a lot more difficult than web development.  That is because the coding varies based on operating system and developers need to know different code to accommodate each of them.  This requires experience and also an occasional consultation with the software development kits (SDK) provided by the operating system.shutterstock_283022702 (2)

Work on an app is seemingly never done and brands will need to continue to invest in them even after the initial development is complete.  That is because whenever a new software release is pushed to smartphone users, apps must be updated, and new software added to the app stores.  It seems like whenever a user checks her apps, there are updates, often just containing “bug fixes,” that need to be added to the app software.

Development of an app starts with designing app flow.  App flow is the sequence of interactions that the user will make from the initial open of the app to getting to the actual content provided.  In the web development business, an app flow is equivalent to “wireframing” for web development.  A business needs to dictate its goals for the app and then work in conjunction with the app developer who will provide details on the best way to create user-friendly app functionality and flow.  Once the entire app flow and wireframe is developed, the development agency should be able to provide a financial proposal.

Cost of an app is as difficult to assess as the cost of building a house.  There are app developers that have off the shelf products for specific niches such as restaurants.  A restaurant that uses such an app is essentially buying a white label version of the app with little ability to customize.  A typical rate might be a little under $1,000 with an ongoing monthly or annual renewal fee.  

Most business apps, however, are going to be custom development.  A typical business app, developed for both iPhone and Android, could cost in the $30,000 range for the initial development and as much as $250,000 when complex ecommerce and product line features are added.

The average development time for an app is about three to six months, but that, of course, is highly dependant on complexity and how much competing work the app development team has.  Establishing benchmarks for dated delivery of certain tasks during the process is the only way to keep a development team on task.

CLICK HERE to purchase a copy of “Relevance Raises Response” today where you’ll find more information on how to engage and acquire with Mobile Marketing.

Jun
20

Mobile Monday: Week 1 – Tips for Social Media Posting

Welcome to Mobile Monday, a new weekly blog posting dedicated to providing readers with useful mobile marketing tips from Bob Bentz’s newest book “Relevance Raises Response.” Every Monday ATSmobile will grant readers a brief passage from one of the most essential marketing books available for purchase today.

For our first week, we’re focusing on “TIPS FOR SOCIAL MEDIA POSTING” where Bentz discusses proper sharing strategies, subtle plans for draw in consumers & and the importance of brevity when it comes to capturing an audiences attention.    shutterstock_283022702 (2)

When it comes to social media, sharing is good and selling is generally not as good.  If a business positions itself as the expert in the field, the sales will come, because other people will want to work with the best.  Consider what happens at a trade show.  If somebody gives a great presentation, there are audience members lining up to meet with the speaker after the speech.  That is because the presenter gave evidence that they were experts in the field and could offer solutions to the problems encountered by audience members.

  • It is OK to post a sales-related post every now and then, but if that is all a business does, it will likely alienate many followers and they will choose to opt-out.  And, that is a genuine lost sales opportunity.  Remember, people do not like being sold to on social media so most social media selling needs to be subtle.  The best long-term strategy for a business is to be perceived as the foremost expert in the field.  If that is accomplished, the business will naturally come.
  • In general, it is always best to be brief on social media.  Use bullet points when possible and remember that people like numbered lists.  There are tons of posts out there and if they can read it in less than five seconds, it is surely going to mean greater exposure.
  • Use #hashtags.  It will help the posts get found and increase the number of followers that your business has.  Social media posts are only as good as the number of followers that see them, but that amount can increase dramatically with the use of great hashtags.
  • Business social media posts should also encourage consumer participation.  After all, it is all about engagement, is not it?  One of the best ways to do that is to share photos of happy consumers using the product.  Only a select amount of people care about the technology of the product itself; every prospect cares about how it will make his life better or easier.
  • Regardless of the medium, it is always best to use pictures, graphics, charts, and videos in posts.  People are visual and, in general, they are lazy and do not particularly like to read.  Just be sure you do not randomly grab pictures off the internet, as many companies are actively enforcing their copyrights on pictures.  Copyright infringement of pictures on the web has become big business!
  • Be consistently active with social media.  Working social media every day by the same person can get monotonous so attempt to get a team to do the work.  If social media efforts disappear for a long time, a business will lose followers and appear to not be on top of its game by prospective customers.
  • One of the biggest questions that social media experts get is about the quantity of messages that should be posted.  It varies for each social media site, but the key is to post a lot of messages…assuming they all have some value.  This is contrary to what many experts say.  Occasional complaints will come in, but it is all about the total number of engagements and shares.  So, do not sweat it if you lose a follower every now and then.  The magic number of how many messages should be sent out is this: send one less than the point when the follower will get annoyed and stop following the business.  Monitor this and then arrive at the magic number of messages per day for a particular business’s needs.  Posting often will result in an increase in opt-outs, but if the end result is increased engagements and shares, losing a few followers is worth the trade off.
  • Don’t be afraid to use the same content more than once.  If it worked once, use it again.  This is more true on some social media sites than others.  For Twitter, for instance, re-using content is not a problem whereas on Facebook it might not be as good of an idea.  A great holiday post can be recycled next year.  A tweet that was effective can be used many times over until it produces diminishing engagement.
  • It is common sense, but it is worth mentioning of what not to post.  Don’t post anything political or controversial.  Posting on gun control, for example, will likely alienate half of a business’s possible customers, so why do it?  At the end of the day, it is all (well almost all) about the money.
  • Here’s a tip regardless of which sites a business plans to actively use: reserve the business name on all of the social media sites, even the ones a business does not immediately plan to use.  It is an easy thing to do, it only takes a few minutes, and if a business does not do it, it may regret it later when it does want to expand its offerings.

CLICK HERE to purchase a copy of “Relevance Raises Response” today where you’ll find more information on how to engage and acquire with Mobile Marketing.

 

Nov
28

Bob Bentz’s Top Ten Texting Tips

Every quarter, one of our mobile marketing webinars is one called “Texting Tuesday.”  In this webinar, which was attended by almost 100 brands and advertising agencies on November 19, ATS Mobile president Bob Bentz gives the latest statistics, best practices, and case studies about text message marketing in Canada and the United States.

In the newest version of Texting Tuesday, Bentz added some new information to the webinar which included:

ATS Mobile hosts several mobile marketing webinars each quarter.  Check them out here and register for one of our upcoming events.

 

 

Oct
24

Mobile Marketing: Your Message on the Move

Learn more about mobile marketing by taking a look at one of our presentations.  This presentation was done for a major media group in Philadelphia by ATS’s Bob Bentz and Scott Bronenberg.

 

Jan
28

Webinar: Mobile Marketing 2013

“Mobile Marketing 2013: Your Message on the Move” was the topic of our January 25, 2013 webinar.  The webinar featured four talented veterans in the mobile marketing business, including:

  • Bob Bentz
  • John Geary
  • Brad Bierman
  • Scott Bronenberg

We hope you enjoy our webinar and will consider attending future webinars that we offer

Jun
22

ATS President Bob Bentz: Radio Interview

 

Listen to Advanced Telecom Services’ Bob Bentz’s interview on the Executive Leaders Radio Network. Bob Bentz talks about his career and the company offerings of Advanced Telecom Services.

Jun
6

Interview with ATS President Bob Bentz

Thanks Page One Power for the interview that you just did with Advanced Telecom Services President Bob Bentz.

In the interview, Bob Bentz talks about Advanced Telecom Services and its mobile marketing product line and online dating products, as well as his tips on how to find success with online dating and even a little bit about baseball.

Bob-Business-Card-back-300x175

 

 

 

 

 

 

 

Bob Bentz’s business card with Custom QR Code.

Mar
19

The Shocking Truth About QR Codes

The use of the QR Code increased by 6 times in 2011 and with increased smartphone penetration for 2012, it shows no signs of retreating.

If 2010 was the year of mobile, then 2011 was the year of the QR Code.  The percent of print ads containing QR Codes showed growth from below 1% of all print ads in January 2011 to in excess of 6% of all advertising in December 2011.

QR Code Use 2011

 

While a variety of 2D barcodes were used in the print advertisements, the vast majority (87.8%) of those utilized in print were QR Codes.  The Microsoft tag, a multi-colored tag using triangular shapes, was second most popular with 10.2%.  The JagTag, DataMatrix Code, SnapTag, and EZ Code made up just over 1% of the use in print advertisements.

 

QR Code is most popular 2D barcode

The QR Code is the most popular 2D barcode.

 

Businesses of all types are utilizing 2D barcode technology, although retailers lead with 21.9% of the overall use of bar codes.  It would make sense that technology is the second most used category since those scanning bar codes are likely more tech savvy than the average person.  Interestingly, automotive was just the seventh top category of use of 2D barcodes.

Top Categories for 2D barcode use

 

For 2D barcodes to continue growing, it is important that they offer relevant feedback that is of value to the scanners.  General commerce and branding are important, but leading the consumer to a value-added features such as a video or mobile coupon is a valuable use of 2D barcode technology.

Unfortunately, some advertisers just don’t get it when it comes to using 2D barcodes.  Over 40% of the QR Codes tracked led to brand home pages.  Leading a consumer to a home page is usually not going to result in great customer satisfaction, especially if that home page is not optimized for mobile.

 

QR Codes lead to what?

Too many companies are simply using a QR Code to lead consumers to a website that is not optimized for mobile.

 

The study of 2D barcodes was done by Competitrack which began studying the use of 2D barcodes in January 2011.  Throughout the year, the company identified 7,300 print advertisements that featured 2D barcodes.

Over all of 2011, 4% of all print ads included a 2D barcode, although that number peaked later in the year at over 7% of the ads studied.  Oppenheimer Funds was the leader in utilizing 2D barcodes with 85% of its print ads including 2D barcodes.

 

Bob Bentz is president of Advanced Telecom Services which has been providing Custom QR Codes, with the branding of the company incorporated into the code itself.  Its apples to apples comparisons with Custom QR Codes vs. traditional black & white QR Codes shows a scan rate that is 2.3 times greater for Custom QR Codes.  If you would like to reach Bentz, you can (how’d you guess?), scan his Custom QR Code below.

Bob Bentz QR Code

Scan the QR Code to be Linked In with Bob Bentz.

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