Browsing all articles in Recruiting
Aug
9

How To Find Talented New Employeees (Even If They Aren’t Looking For A New Job)

Have you had difficulty with hiring qualified, professional employees? That’s probably because all of the ideal candidates are already employed by your competitors. They might not even know you are hiring because they aren’t actively searching the job boards, visiting your careers page or following you on social media. They are unaware of the benefits, sign on bonus or opportunities you have to offer. With mobile marketing, we can help you reach these people on their smartphones and tablets, even if they aren’t looking for a job.

We specialize in recruiting healthcare professionals (like Registered Nurses) and truck drivers. These are some of the toughest positions to fill because there aren’t enough experienced or qualified candidates to fill every position out there. We have had great success in recruiting for these types of position, as well as others. As long as you have an idea of your target audience, we can put your message on their mobile device.

Facebook, Google and other providers are collecting data on you and your target audience every time you post on social media, browse the web, open apps and go online shopping. We have access to all of this data, which allows us to deliver your ads to a pinpoint targeted group of people – and only these people.

Audience Targeting

We create three unique audiences that are applied to the geographic area you specify. These locations are generally corresponding to the zip codes of your locations, the surrounding area, and the geographic location of your competitors.

Below is an example of the audiences for a RN position.

  1. Job titles – Registered Nurse, Emergency Room Nurse, Nursing Manager
  2. Industry – Healthcare, Senior living, etc.
  3. Interests & Behaviors – American Nurses Association, critical care nursing, obstetrical nursing, etc (This becomes an extensive list)

Below is an example of the audiences for a truck driver position

  1. Job titles – Truck Driver, CDL Driver, Long Haul Driver
  2. Industry – Transportation & Moving
  3. Interests & Behaviors – Trucking, CDL, Semi-trailer (This becomes an extensive list)

Delivering Your Advertisements Through Social & Digital Ad Networks

We use programmatic ad buying so you never overpay for the placement of your ads. We also have access to top of the line inventory like ESPN.com, People Magazine’s site, local news stations and apps like Pandora. Your ads will be on the mobile websites and in the apps that your target audience accesses everyday.

When a person, who meets your unique demographics, interests and behavior criteria, logs into Facebook, he or she may be delivered your ad. It will look like a normal post in their newsfeed, except it will say “sponsored post”. Just like a normal post, the name of any of their friends who have liked the page will show up at the top. For example, it might say “John and Gina like Citi Trends”. Also similar to a normal Facebook post, the user can share, comment and like your ad. This allows your ad to be seen by more people because, if Molly shared your sponsored post, it will show in her friend’s newsfeed also.

Your ad will be placed in apps and on the mobile web via a mobile banner ad. The same data and specifications (demographic, interest and behavior) will be utilized to determine which which people will see your message.

Conclusion

Mobile marketing is unlike any other type of advertising. We can guarantee that your ads are in front of real people who care about your message. This means that none of your mobile ad budget is wasted. We can turn ads on and off any time you want. This is unlike television, radio or print advertisements. For example, if you have received too many great applicants, we can turn your campaign off until you can interview the first batch of potential employees. If you need to expand your list of applicants, we can turn your campaign back on. Your goal is fill your team with qualified employees. Our goal is to deliver ideal candidates.

Dec
10

How to Reach Passive Candidates with Social Mobile Advertising

shutterstock_230273494Social Mobile ads for recruiting are a unique and effective way to get your opportunity in front of people who would be good candidates for your positions. Fundamentally different from SEO and PPC, the key to this approach is that these potential candidates don’t have to be out actively searching for your position. Instead, our strategic targeting allows us to go out and find the best highly qualified candidates and then we virtually tap them on the shoulder by delivering targeted ads and say “Hello there. You may be JUST the person we are looking for. We have an opportunity here that we think you’ll be interested in learning more about.”  We direct them to a landing page where they can learn more about the opportunity and then we capture their key information for follow up.

This approach is entirely different from PPC (Pay Per Click) or SEO (Search Engine Optimization) which require someone to be actively searching for something, i.e. Registered Nurse ICU Dallas or Truck Driver Jobs in Mobile, AL. If Pete is using a search engine (Google, Bing, Safari etc.) to look for a specific job in a specific location, he will likely see results from one of the many job boards and perhaps your company’s website career page IF your site has terrific ongoing SEO and/or pays for search engine key words. There is typically a great deal of competition as companies pay top dollar for the most popular key words so their information will be on page 1 of a Google Search.

Social Mobile ads are highly targeted to specific geographic locations, specific demographics, interests, job titles etc. We are able to create a number of different profiles of interests, job titles, industries etc. of who would be the best type of candidate. Utilizing the power of big data collected by Facebook, mobile apps and other online providers, ads can be delivered to the right people at the right time, in the right place and on the right device – their mobile phones, tablets and computers.

To summarize:

  • People with jobs are often better candidates than people without jobs. Social Mobile Ads are a great way to get your opportunity in front of passive candidates who might not be looking for a job but would be open to learning more about your position if they knew about it.
  • Technical speak: the backend system can hook up to your ATS via API (the gizmo that hooks up our data to your data)
  • And finally – there is NO WASTE! Your ads are only delivered to the people who would be the right target. If you’re looking for truck drivers, your ads won’t be delivered to soccer moms.

To learn more about using Social Mobile ads for recruiting or to get a campaign started call or text us at 515-850-1162

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