Browsing all articles in Mobile Marketing
Feb
8
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The Mobile Revolution

This year, I have been given the distinct honor being chosen as an Adjunct Professor at the University of Denver. I am teaching a graduate level course in the Communication department in Mobile Marketing.  Over the next few days, I will be presenting some of my articles that have been written for teaching in this class.  Here is the first of those articles.

the Mobile Revolution

Overview

In the 21st century, a phenomenon occurred in the United States and the world. A mobile phone began appearing in nearly every pocket and every purse of every person old enough to own one.

American Express coined the phrase “Don’t Leave Home Without It” long before the mobile phone, but that phrase probably better typifies the mobile phone than it ever did the credit card. Leave your mobile at home and you’re likely looking for the next place you can safely do a U-turn to go back to pick it up. If you’ve ever lost it, it’s probably worse than losing your wallet or purse. It’s our lifeline. It’s our gateway to the world.

Your Digital DNA

Never before in the history of technology has one device become the centerpiece of our lives. The cell phone you own today is your digital DNA. If you grew up in Denver, but have since moved to Austin, you’ve probably continued to maintain that 303 area code number despite the fact that you live in the 512 area code now. You will likely die with the same mobile phone number that you have today regardless of where you move.

Your mobile phone is so very personal that even spouses don’t share it. And, most people would even consider it an invasion of privacy if your spouse looked at the text messages on your mobile. When your phone rings, it plays your favorite ringtone that you selected. Only you control what apps you put on your phone. And, only you know the passwords to open them. Your mobile phone is YOU! Nothing you own is more personal.

Your Message on the Move

In 2007, my company hired an advertising agency that came up with a catchy slogan for us to describe our mobile marketing services: Your Message on the Move

At the time, that slogan did a great job of portraying the potential that mobile marketing brought to the advertiser. Now, you just didn’t have to reach the consumer on their landline when they were at home, when they were watching television or reading the newspaper (remember them?), or on their desktop computer when they were in the office. Now, you could reach the consumer when they were out and about…and nearby to your store. You could reach the consumer on their terms and you could reach them 24/7.

But, something changed along the way since 2007. Now, mobile no longer just characterizes reaching people that are on the move, because mobile has become the norm. Today, mobile is consumed everywhere, even on the couch at home—something that was not commonplace in 2007.

Cutting the Cord

That’s why more and more Americans are cutting the cord. More than 41% of Americans now live in households that are cell phone only with no landline present. With minorities and the poor mobile is even more pervasive–over 53% of Hispanics, for example, are living in homes that are cell phone only.

 

The History of the Mobile Phone

Captain Kirk's cell phone, circa 1969

The first mobile phone call was placed in St. Louis on June 17, 1946. That call was made from a car phone.

Prior to 1973, mobile technology was limited to phones installed in cars and trucks. Motorola and Bell Labs raced to be the first to produce a handheld mobile phone. That race ended on April 3, 1973 when Martin Cooper, of Motorola, made the first mobile telephone call from a handheld mobile device. Commercial sales of the prototype system, however, were still a long way off and did not become available until 1983.

Mobile as a Medium

Today, the amount of mobile subscriptions in the USA exceeds that of the total population. That is, there are about 1.1 mobile subscriptions for every adult and child in the country! See the breakdown of carrier market share here.

Thus, mobile offers the perfect storm for marketers to reach a vast, still comparatively untapped, marketplace.

In this course, you will learn about mobile marketing. Mobile marketing refers to nearly everything done on a mobile device from the most basic of services (text message marketing) to the most complex (apps development) and everything in between.

The mobile train has left the building, but there is still time to get aboard. In fact, the mobile train has just started making its long journey. No doubt there are plenty of stops along the way with seats open to savvy marketers that are willing to jump on board.

This is one train you don’t want to miss!

Oct
6
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ATS Mobile Capabilities

Our Mobile Marketing Product Line

At ATS Mobile, we do so many things that sometimes it’s kind of hard to keep track of them.  That’s why we’ve put together this presentation to give you an overview of what it is that we exactly do from a product perspective.

Of course, what we really do is talk to you and find out what your needs are, then come up with a strategy to drive digital and mobile engagement with your customers.

 

Sep
17
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How Many of Us are Ordering Take-Out via Mobile?

The decision on where to eat breakfast, lunch, and dinner is a spontaneous one (see the stats here).  So, if your text message or search reaches their mobile phone at the right time, there’s a good chance that they will choose your establishment.

A recent study from the National Restaurant Association shows just how important it is to have a mobile-optimized website.  If your website is not mobile optimized, 61% of potential customers will simply leave for one that is.  (Source = Google)  An astonishing 46% of people went online to find directions to a restaurant and 23% ordered by mobile.

 

How many people order from restaurants via a mobile phone

46% are checking out where your restaurant is via mobile.

Here’s why people are ordering from their mobile phone, instead of the old-fashioned way.  For baby boomers and Millenials, it’s mostly about ease of ordering and not having to wait.

mobile restaurant ordering

Is your restaurant website mobile friendly?

 

Aug
29
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LONG WEEKEND AWESOMENESS: How to Webinar

Learn More About Mobile Marketing at Our Webinars

At ATS, we do a lot of lead generation for our customers and we do a lot of lead generation for ourselves too.  In fact, its our MOBILE MARKETING KNOWLEDGE COLLEGE webinars that brings in a considerable amount of business leads for us.

Here’s a little bit of Friday awesomeness for you in anticipation of the long end of summer (NO!) Labor Day Weekend.

 

May
16
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(Semi) Last Call: Join us for our Google Partners Connect Event Wed. May 21

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You’re invited to learn about various Google digital assets, including Adwords, and more about digital agency services when we host a Google Partners Connect event next Wednesday, May 21, from 2-3 p.m. at our King of Prussia office located in the Parkview Office Tower attached next to the Radisson Hotel and Valley Forge Casino complex.

Three Google executives will speak, followed by ATS Mobile, it’s casual and fast-paced, interactive, a chance to learn, and Google is sponsoring light refreshments.

The event is free, simply take a look at this link and let us know of your interest in attending and we’ll look forward to seeing you next week: http://partners-connect.withgoogle.com/event/ats-mobile

 

 

May
6
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Canada issues reminder on new regulations regarding text message marketing

84444.ca

Effective July 1, 2014, all text messages in Canada delivered over Common Short Codes must adhere to the country’s anti-spam law (Canada’s Anti-Spam Law – CASL) with the main provision being, “the sender will need to obtain consent from the recipient before sending the message and will need to include information that identifies the sender and enables the recipient to withdraw consent.”

The Canadian Wireless Telecommunications Association (CWTA) is recommending that all content providers and future Common Short Code users such as clients using shortcode 84444 be familiar with all regulations regarding text message marketing, and if assistance is required to contact the Canadian Radio-Television Telecommunications Commission (CRTC) or seek independent legal advice.

More on the upcoming regulations can be found on the CWTA website.

 

Apr
29
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Advanced Mobile Products Now Part of AutoByTel Suite

Scott Pechstein of AutoByTel talks about the company’s recent acquisition of Advanced Mobile by his company.  Just before the 5:00 mark, Pechstein makes his comments about how auto dealers should be using mobile.

 

 

Here’s an updated video promoting the new mobile product for auto dealers.

 

 

In this video, new Senior Vice-President, Mobile, Bret Dunlap talks about the evolution of TextShield — a unique interactive text messaging platform that allows auto dealers to engage mobile website visitors via a secure text messaging solution.

 

Apr
28
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Ring Race a rousing success

Author Brad Bierman    Category Mobile Marketing     Tags

photo 4

The winning couple in the Ring Race III event, Jason Bondzio (l), and his finance Cristina Saenz (second from right), pose with Thomas Markle Jewelers owner Thomas Markle (blue jacket), and race coordinator Sarah Markle (r)  following the competition in Houston on Saturday. (photo credit: Michael Candelori)

Some 200 couples participated in Ring Race III in the Houston suburb of The Woodlands on Saturday, resulting in the awarding of a $17,000 Hearts On Fire engagement ring to the winning couple of the SMS text-based scavenger hunt.

Thomas Markle Jewelers in conjunction with a host of other major partners, was the presenting sponsor, and the event was promoted heavily by radio station KRBE 104.1 FM, with the station’s morning personality Roula on hand to welcome the participating couples before the race at Town Green Park.

Ring Race uses ATS Mobile’s exclusive interactive game technology for the mobile scavenger hunt, with customized questions pertaining to the local event, and an opportunity in this case for couples to accumulate points for both the engagement ring, and second and third-place prizes.

After the competition all the couples that ran and worked to solve clues met at the nearby Kona Grill for the awarding of prizes, and once the winning couple was announced came a proposal from the groom-to-be, Jason Bondzio, to his new fiance, Cristina Saenz, to loud cheers from all on hand.

Congratulations to all the couples that participated.

 

 

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