How will you use mobile video & rich media to promote your business?
Let Mobile Account Manager Jim Marnie show you how, in an encore presentation of his hit webinar “Using Mobile Video & Rich Media to Promote Your Business.” If you missed out the first time, this is your chance for redemption.
Click HERE to find other great webinars from ATS Mobile.
Following a year of connectivity on Twitter, we put together a list of 25 influential Twitter accounts that mobile marketers should follow.
- Mobile Marketer @MobileMktrDaily- MobileMarketer.com’s Twitter site. Provides great daily news stories in marketing, media, and commerce
- Mobile Marketing Association @MMAglobal- Twitter of the MMA. This global association seeks to expand mobile marketing and related technologies
- HubSpot @HubSpot- HubSpot brings all aspects of marketing to one place. Get the latest news, tips, opinion, software, and more
- Mediapost Publications- @MediaPost – Publishes the most up-to-date articles on marketing, media, mobile and social
- Mobile Marketing Watch @MobileMW – Mobile advertising, mobile marketing, and platform news. The Pulse of the Mobile Marketing Community
- Bo Woloshyn ? @BoKnowsMarkting – Bo uses twitter with his tips for marketing and communications, specifically, how to attract more customers online
- ClickZ @ClickZ- “The original digital marketing rag and still the best.” ClickZ is a great source for digital media marketing
- Ad Age @Adage – The global source for advertising and marketing industry news
- Imedia Connections @iMediaTweet – This “connection” for interactive media and marketing focuses on mobile publications
- Pete Cashmore @mashable – Founder of Mashable.com, a website dedicated to social media news
- Jennifer Preston @JenniferPreston – Social Media editor of the New York Times @nytimes
- 360i @360i – Expert digital media agency. Innovators in search engine and social media marketing
- Charles Arthur @charlesarthur – Technology editor at the guardian @guardian and author of Digital Wars
- Dave Knox @daveknox – Digital media specialist and author of HardKnoxLife.com
- Fred Wilson @fredwilson – A VC. Principal of Union Square Ventures
- Jon Battelle @johnbattelle – Founder of Federated Media @FMP. Media/Technology author
- Jeff Bullas @jeffbullas – Social media and Digital media marketing insights and founder of jeffbullas.com
- Amy Jo Martin- @AmyJoMartin – Founder of @DigitalRoyalty. Author and expert/educator on social media marketing
- Harvard Biz Review @HarvardBiz – Latest and greatest posts from Hbr.org plus more marketing posts.
- Douglas Idugboe @douglasi – Digital Media and Social Web Evangelist. Technology enthusiast and author
- Digiday @Digiday- Frequently updated content in digital media and mobile marketing industires
- eMarketer @eMarketer – Digital and mobile marketing, media, and commerce powerhouse
- Webtrends @Webtrends – Digital marketing optimization; Analytics across mobile, social & web
- Jason Houck @JasonPromotesU – Social media specialist. Blog at weighyourmind.com
- mobileStorm @mobileStorm – Tips and tricks for implementing mobile strategies into marketing
It’s always interesting to see how people continue to consume media. Today’s media report from the CRTC details how many Canadians are using media and the cost of their monthly cell phone bills. The most interesting thing about Canada is that media consumption, specifically radio and television, continues to increase despite the fact that there are multiple outlets for such content.
Today, the Canadian Radio-television and Telecommunications Commission (CRTC) issued its annual Communications Monitoring Report providing an overview of the Canadian communications sector. In 2011, the average Canadian family spent more than $180 per month on communications services.
“This report is used to gauge whether the communications industry is meeting the needs of Canadians as consumers, citizens and creators,” said Jean-Pierre Blais, Chairman of the CRTC. “The information it contains will help them make more informed decisions in the marketplace and enhance their participation in our public proceedings.”
Canadians are consuming more content
In 2011, 1,183 radio services and 702 television services were offered to Canadians. Despite the availability of content on digital platforms, Canadians spent more time watching television and listening to the radio.
On a weekly basis, they watched an average of 28.5 hours of television, up from 28 hours in 2010, and listened to an average of 17.7 hours of radio, up from 17.6 hours the previous year.
Canadians also actively consumed digital media content. Typical users watched 2.8 hours of Internet television per week, an increase from 2.4 hours in 2010. Four per cent of Canadians report only watching television programming online, while 4% watched programming on a smartphone and 3% on a tablet. Additionally, 22% of anglophones and 17% of francophones streamed the signal of an AM or FM station over the Internet.
“Canadians are enthusiastic consumers of creative content, whether it is offered on television, radio or through digital platforms. The fact that they are spending more time watching or listening to programming is good news for Canadian creators,” Mr. Blais added.
In 2011, the broadcasting industry contributed $3.1 billion to the creation and promotion of Canadian programming, an increase of $132 million from the previous year.
Canadians are more connected
Seventy-eight per cent of the 13.4 million households in Canada had an Internet subscription. Canadians continued to migrate to faster Internet services: the percentage of households with download speeds of at least 5 megabits per second rose from 51% in 2010 to 54% in 2011. The average monthly bill for broadband Internet services increased by $1.80, or from $36.99 in 2010 to $38.79 in 2011.
By the end of 2011, the number of Canadians subscribing to wireless services grew by 6% to 27.4 million. Newer competitors, who offered their services to more than half of the population, doubled their market share from 2% to 4% of subscribers. At the same time, the larger companies introduced faster wireless networks, also known as Long Term Evolution or LTE networks, to 45% of the population. In 2011, Canadians paid on average $57.98 per month for wireless services, which was roughly the same amount as the previous year’s monthly total of $57.86.
The number of subscribers to home telephone services in Canada continued to decrease in 2011, falling by 2.7% to 12.2 million. The average monthly bill of a telephone line was slightly lower, from $31.35 in 2010 to $31.23 in 2011.
The number of Canadian households that subscribe to basic television service increased by 2.2% to 11.8 million, equivalent to 89.6% of all households. Cable companies served the majority, or 69.9% of subscribers, while satellite companies served 24.5% and companies that deliver television programming through telephone lines (known as an Internet Protocol Television service) served 5.6% of subscribers. The average television subscriber paid $61.86 per month, an increase from $59.73 in 2010.
If you live in Canada, you know that there are a lot of late night interactive TV game shows where the viewer calls to participate in the TV game show.
But, how many people use their cell phone while watching television? Here’s some stats from Pew that show you how often we are talking and texting while watching television: 52% of us do it. And, its no surprise that the multi-tasking younger generation are most likely to watch TV with cell phone in hand — 81% of adults 18 to 24 do so.
Now, what are those television viewers doing other than sitting on their couch with their cell phones? This graphic explains why they are using those cell phones in the first place. In fact, 9% of us have voted for a reality TV contestant via an 800 number or via text message voting.
As more and more newspapers cut back on print to save costs, they are putting additional emphasis on the digital newspaper. There’s just one problem: revenue from the digital newspaper is not keeping pace.
For first quarter 2012, digital advertising revenue at newspapers rose just 1 percent from a year ago. That’s the fifth consecutive quarter that growth has declined, according to the Newspaper Association of America.
The New York Times Co gets 10 percent of its revenue from digital ad sales and 35 percent from print ads. Print and digital subscriptions generate 48 percent of revenue. What is frightening for newspapers like the New York Times is that it saw its digital ad revenue decline by 2.3% in the first quarter 2012.
For an industry savaged by declining advertising revenue, making more money from the digital newspaper makes a lot of sense. But, there’s a lot of competition for digital ad dollars and the newspaper faces competitors online that it never faced when people had the newspaper thrown in their driveway every day.
That’s why adding non-traditional revenue sources to a digital newspaper is such a vital thing to do. With services such as ATS’s online dating product, the solution is completely turnkey so no newspaper employees need to get involved. Just place the link on the digital newspaper and cash the checks each month.
One such newspaper is GoErie.com which uses the MatchLink product from Advanced Telecom Services. GoErie has a DATING link in its top nav bar and readers can go here to interact with the online dating solution.
If you are like me, you turn down the sound, or worse yet, mute it, during television commercials. That’s because the volume of the television advertising is incredibly high so if you would like to talk, you almost have to. Finally, the CRTC is doing something about it. Canadian television stations will need to tone down their advertisements come September.
The CRTC hears you (barely) and is moving to lower the sound of TV commercials.
OTTAWA-GATINEAU — Today, the Canadian Radio-television and Telecommunications Commission (CRTC) published the final regulations requiring Canadian broadcasters and broadcasting distributors to control the loudness of TV commercials by September 1, 2012.
“The rules we published bring us a step closer to our goal of eliminating loud TV ads,” said Leonard Katz, Acting Chairman of the CRTC. “We have every expectation that the industry will take the necessary steps to meet our deadline and provide relief to viewers.”
The regulations require Canadian broadcasters to adhere to the Advanced Television Systems Committee’s (ATSC) standard for measuring and controlling television signals. Adherence to this standard will minimize fluctuations in loudness between programming and commercials. The ATSC is an internationally recognized body that sets technical standards for digital television.
In December 2011, the CRTC published draft regulations for comment after responding to Canadians’ concern that commercial advertisements were too loud.
Broadcasters are also responsible for maintaining the volume of programs.
They must follow these rules and ensure that both programs and ads are transmitted at the same volume by no later than September 1, 2012.
Broadcasting Regulatory Policy CRTC 2012-273
Americans are multi-tasking more than ever before, even while watching television.
Those in the highest stress age group of 35-49 are really taking multi-tasking to heart. A full 2/3 of those that own tablets are on them while watching television. Men tend to use their smartphones more while watching television while women tend to prefer the tablet.
This makes for a great opportunity for interactive TV providers. Our Canadian office has been involved in numerous interactive television shows from game shows and esoteric (Psychic) shows. Unique billing mechanisms like the pound code and direct mobile billing enable cell phone users to interact with the television show, even if they are not able to dial 900 numbers.
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- The Building Blocks of Mobile Marketing
- How to Expand Your Business Internationally | Bob Bentz | atsMobile Blog on ATS-Prague Office
- Smartphone Ownership by Country: USA is 13th, Canada 14th | atsMobile Blog on Younger, Wealthier People Are More Likely To Own A Smartphone
- Mobile Marketing For Restaurants | atsMobile Blog on Why Text Messaging Works So Well for Restaurants
- Most Mobile Advertisers Now Using Geo-Targeting in Campaigns | atsMobile Blog on Mobile Advertising Going Local
- Premium SMS Services End in the United States | atsMobile Blog on Rules for Political Telemarketing
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