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Jan
7
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Online Presence and Exercising Seen as Keys to Small Business Success

Almost 2,000 Small Business marketers shared their marketing priorities for this year in a eFax and eVoice report by j2 Global’s Campaigner.

Over a quarter (28 percent) say that they plan to increase the online presence of their small business.

Social media apps will also be a popular marketing tool among small business marketers in 2014.  Over 70 percent plan to use Facebook to reach potential consumers, while Twitter and Youtube were rated as the second and third most popular mobile apps for marketing.

SMB Social Media

Small businesses prefer Facebook, Twitter, and Youtube to reach potential consumers.

Meanwhile, almost half (43%) say that the key to the success of their small business will be exercising.  Openness to new ideas was another popular resolution.  Openness to mobile marketing will definitely work in the favor of local, small businesses as more consumers use their mobile device to shop at local stores.

Visit atsmobile.com to learn more about how to integrate mobile into the marketing strategy of your small business.

 

 

Jan
6
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B-to-B Marketers to Increase Digital Media Content Creation

New stats from an Ad Age survey show that business-to-business marketers want to make a big shift in how they advertise to consumers.

While only 21 percent of B-to-B marketers shared that mobile would be important to their business last year, 47 percent said mobile will be a top priority this year.  Almost the same percentage said they currently offer mobile apps to consumers as part of their mobile strategy.

Content marketing through both mobile devices and social media will also be used more often by marketers in 2014.   While web-based content was and still be the most commonly used marketing channel, print-based marketing will decline by 10 percent.

Overall, over 61 percent of B-to-B marketers cite that digital spending will make up over one-quarter of their business’ marketing budget.  Like mobile, online spending on video, banner ads, and webcasts/webinars will also be increased throughout the year.

Ad Age survey - B to B

Mobile and other form of digital content will be the main focus of B-to-B marketers’ advertising strategies this year.

Visit atsmobile.com to learn more about how to integrate mobile into your business’ digital marketing strategy.

 

 

Mar
6
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iPads Key to Starting Up Luxury Auto Sales

Think mobile marketing is all about pizzas and night clubs? Think again.

Autos are one of our biggest categories. In fact, the exclusive 2012 study by ATS Mobile interns showed that the automotive industry was the second largest user of our text message marketing solution at 84444.com and 84444.ca. That ranks autos just behind restaurants and ahead of night clubs!

This should come as no surprise as we’ve long known about affluent users and their love of iPads. Tablet ownership is more widespread among affluents than any other income group and those numbers continue to grow according to Ipsos MediaCT. In July 2012, 27% of affluents owned tablets.

Apr
16
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Majority of US Smartphone Owners Use Devices to Help them in Shopping

According to a report by research firm Leo J. Shapiro and Associates, it was found that two-thirds of US consumers with smartphones have used their devices to help them in shopping. The February 2012 survey also found that 38% of the respondents explored products on their smartphones while shopping inside the store. Customers are using web-enabled devices for a variety of purposes, such as finding out more information about a product, comparing price etc. Customers are “pre-shopping” on smartphones before visiting to a retail location.

Once near the point of sale, more than one in 10 smartphone owners used their phones to compare prices at different stores or websites. This finding relates to growing concerns among retailers over the practice of “showrooming,” when customers research products in-store, but then purchase them elsewhere. Retailers can solve this problem by guaranteeing that the prices of products are steady across multiple channels—in stores, on mobile apps and on their websites.  That will give shoppers less motives to walk away from a purchase.

eMarketer estimates that there will be 115.8 million smartphone users in the US by the end of 2012, with that number growing to 176.3 million by 2015.

Mar
27
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Percent of Smartphone Audience that Scanned a QR Code

During 2011, QR codes came onto the scene as a way to tie mobile and traditional marketing. According to comScore MobiLens (3 months average ending December 2011);  during 2011 it was found that among the smartphone audience, 20.3% of the United States, 16.1% of Canada, 15.6% of Germany, 12.6% of France, 12.3% of the UK, 11.9% of Spain, and 10.1% of Italy scanned a QR (Quick Response) code.

Mar
13
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US Network Operator Share of Total Mobile Market

According to comScore MobiLens (3 month. average ending Dec-2011), it was found that the four largest mobile network providers – Verizon, AT&T, Sprint and T-Mobile  accounted for nearly 78 percent  of the total U.S. mobile subscriber market. Verizon led the U.S. mobile market as the carrier for 31.6 percent of mobile subscribers. AT&T ranked second at 26.3 percent, followed by Sprint (10.5 percent) and T-Mobile (9.5 percent).

But the smartphone market shows a different scenario, with AT&T accounting for the largest share at 33.5 percent, Verizon ranked second which accounted for 30.4 percent share. Sprint, which also saw the iPhone debut on its network near the end of 2011, reached 13.7 percent of smartphone subscribers, while T-Mobile accounted for 11.3 percent.

Mar
13
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US Top Mobile Categories by Growth in Audience

According to comScore MobiLens, 3 months average ending December 2011 versus December 2010, U.S; it was found that the consumers progressively turn to their devices  for retail and commerce,  a tendency that many analysts would highlight as one of the most important stories for  2012. The disruptive force of mobile in the retail environment provides brands  with a significant opportunity to reach customers through a highly personal  digital channel while at the same time posing a challenge, as consumers increasingly consult their new favorite shopping  companion – their smartphone – inside stores.  In December 2011, 28.5 million mobile users  accessed online retail content  on their mobile devices, which is 87 percent increase compared to the previous year. Commerce-related content, including Electronic Payments  (up 80 percent),  Classifieds  (up 72 percent),  Auction Sites (up 70 percent)  and Shopping Guides  (up 67 percent),  all realized strong gains over the past year. Health Information has continued  to gain popularity for mobile users  leading as the top-growing  content  category in 2011, surging 134 percent  to reach 18.5 million.

Mar
12
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Smartphones Surpass Feature Phones as the Top Acquired Device Type

According to comScore MobiLens, in the year 2011, there were different types of smartphones available in the market. In the US, there were more than 400 smartphone devices in the market which gave the consumers option of choosing a smartphone among different ones. In some cases, smartphones surpassed the feature phones, for the customers who bought mobile device for the first time in 2011. During 2011, Germany, France, Italy, and Canada, and the U.S. saw this milestone while the UK and Spain passed this threshold in 2010. This trend is being expected during 2012 when the majority of the mobile users are expected to buy smartphones.

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