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Non-Traditional Revenue Can Help Newspapers Regain Lost Revenue

As more and more newspapers cut back on print to save costs, they are putting additional emphasis on the digital newspaper.  There’s just one problem: revenue from the digital newspaper is not keeping pace.

For first quarter 2012, digital advertising revenue at newspapers rose just 1 percent from a year ago.  That’s the fifth consecutive quarter that growth has declined, according to the Newspaper Association of America.

The New York Times Co gets 10 percent of its revenue from digital ad sales and 35 percent from print ads. Print and digital subscriptions generate 48 percent of revenue. What is frightening for newspapers like the New York Times is that it saw its digital ad revenue decline by 2.3% in the first quarter 2012.

For an industry savaged by declining advertising revenue, making more money from the digital newspaper makes a lot of sense.  But, there’s a lot of competition for digital ad dollars and the newspaper faces competitors online that it never faced when people had the newspaper thrown in their driveway every day.

That’s why adding non-traditional revenue sources to a digital newspaper is such a vital thing to do.  With services such as ATS’s online dating product, the solution is completely turnkey so no newspaper employees need to get involved.  Just place the link on the digital newspaper and cash the checks each month.

One such newspaper is which uses the MatchLink product from Advanced Telecom Services.  GoErie has a DATING link in its top nav bar and readers can go here to interact with the online dating solution.


Digital Newspapers Growth Benefits Online Dating Product

Digitial Newspaper Web sites drew 113 million unique visitors per month in the first quarter of 2012.  That correlates to a 4.4% increase from the first quarter of 2011.  The study was done by comScore data and was cited by the Newspaper Association of America.

The total number of minutes spent on newspaper Web sites increased by 6.9%, according to the same study. Over this period, the number of page views increased 1.4%. The average number of visits per user was 9.77 per month, thus showing that digital newspaper users are regular users that will benefit from consistent frequency.

Newspapers have to be pleased with the demographics of their users.  The number of average daily visitors in the 18-to-24 age group increased 10% and the number of visitors in the 21 to 34 age group increased by 7% over the same period.  Of 18 to 34-year-olds, 48% said they read only digital newspaper content, and another 34% said they read both print and digital newspapers, while just 24% who said they read only print newspapers.

Advanced Telecom Services provides its MatchLink online dating solution to newspapers.  With MatchLink, a digital newspaper can relive some of the glory days of newspaper personals with a customized website with the look and feel of the newspaper, but with the power of the database behind it.  Advanced Telecom Services is one of only two companies in the nation to be able to  provide a custom online dating solution in conjunction with


Consumers Respond to Digital Ad and MatchLinkMobile is a Digital way to find your Right Match!

According to a survey done by the Newspaper Association of America, it was found that the Consumers who read digital newspaper content also respond to digital advertising. Among the respondents, 60% said that they looked at an online version of a newspaper from a laptop or desktop, 26% said they looked at an online version using a smartphone, and 12% looked at an online version using a tablet. Among digital newspaper media consumers, the NAA-Magid survey found that 66% said they act on digital ads displayed with the newspaper content, while 61% of tablet users said they act on newspaper tablet ads, and 59% of smartphone users respond to ads with newspaper content viewed on those devices.

So, it may be inferred that how digital media is affecting the daily lives of the consumers. Text Message Dating on MatchLinkMobile presents a digital way to find your match just by using your cell phone or smartphone. You may Meet your special match wherever you are with text message dating right on your cell phone.

MatchLinkMobile is a Digital way to find your Right Match!!!


WebFriends Sponsors Sports Radio Talk Show

WebFriends, the online dating site of Advanced Telecom Services, is sponsoring a sports talk radio show Spadora on Sports. WebFriends will be the official sponsor of the Spadora on Sports two hour talk radio show from late December through the end of January. Online dating shows a usual surge in new profiles at the start of the new year so the sponsorship coincides with that traditional surge.

Spadora on Sports and the WebFriends sponsorship reaches 21 markets including sports talk radio stations in Boston and Chicago. Its male demos are strong and since more women have online dating profiles, WebFriends is looking to increase its male members.


Online Dating Affiliate Program


Met through MatchLink is an online dating affiliate website, powered by, that connects your listeners to the largest database of online singles in the world. has a simple, yet effective way to increase your radio station’s monthly revenue at zero cost to you.

Simply place our customized banner on your station’s website, link your listeners to an online
personals database powered by, and receive ongoing revenue from anyone who becomes a paying member of our service.

How It Works

Matchlink requires virtually no work on your part.

  1. We design your custom banner ad that matches the look and feel of your station’s site
  2. We build a custom Matchlink landing page that also matches the look and feel of your site
  3. Place the banner in a prominent place on your site
  4. Run radio commercials or liners for the online dating service.
  5. Collect 40% of the gross sales every month

Again, all of this requires no investment from you. Should you prefer to create your own banners, just send them to us when you’re finished for a quick review and then you’ll be ready to get up and running.

Generating Revenue

Once you’ve placed the banner ad on your site, your station generates revenue for each person who becomes a paying member of the Matchlink service. Your station will receive 40% of the ongoing monthly spend per user for as long as they remain on Matchlink. The more people who sign up, the larger the monthly revenue your station will earn.

Some of the ways your station can promote Matchlink:

-Banner ads on your station’s home page.  We can design the size of the ads to fit your needs.

-Sidebar, header, or footer links on your station’s site.

-Links to Matchlink on your Facebook or Twitter page.

-On-air promotion. We will provide you with on-air spots if you need them.

Remember, the more you promote the Matchlink product, the more it benefits your station.


Q: How long has your company been involved with this type of service?

A: Spark Network Services and Matchlink have been providing NTR to radio stations via dating since 1993.


Interested in getting this set up? Contact Scott Bronenberg at 610-994-1850 or




Tablets Drive Digital Newspapers

Based on the latest projections from Price Waterhouse Coopers, tablets and smartphones will continue to drive digital newspapers and advertising revenues to new heights by 2015.  By 2015, digital newspapers circulation will top 4.6 million, up from just 1.5 million in 2010.

By offering additional services like online dating sites to newspapers, the digital newspaper will become more relevant to singles and younger adults.  Moreover, the tablet better enables singles to navigate the many profiles that exist on a large database singles online dating site like the MatchLink product that is offered by Advanced Telecom Services.


Radio Advertising Revenues 2011

Local radio enjoyed a modest advertising rebound in 2010 as revenues grew 5.4% from $13.4 billion in 2009 to $14.1 billion in 2010, as per a study by BIA/Kelsey.  The Radio Advertising Bureau tabbed the 2010 radio market at $14.2 billion.

For 2011, the study anticipates a 3.7% increase.

Radio’s online revenues are projeced to grow from $405 million in 2010 to $494 million this year.  Online revenues for radio stations will reach $783 million in 2015.

It is still a long way back for local radio, however.  According to the projections, it will be 2015 until local radio revenues exceed where they were in 2007.

Advanced Telecom Services provides text message marketing for radio stations and an online dating solution called MatchLink for radio stations.


Strike Three for Newspapers

Like most middle-aged guys, newspapers have been a big part of my life.

Newspaper and golden retriever

My first job was delivering newspapers.  I majored in journalism in college when print media still ruled.  My breakfast as a child and teen was not complete without checking out the box scores from the night before.

In fact, I recall my parents, in a moment of austerity, threatening to cancel the afternoon edition of the newspaper, and save $1.35 per week, in my then hometown of Harrisburg, Pennsylvania.  I’d have none of it.  How else would I get the west coast scores that were too late to be included in the morning edition of The Patriot-News?

In 1900, there were 600 cities in the USA that had two daily newspapers.  Today, there are 6.  We’ve stopped counting the two-newspaper towns and are instead starting to count the no newspaper towns.

Times have certainly changed.  A teenage baseball fan gets his baseball information from SportsCenter.  That is, if his local cable or satellite company doesn’t also include MLB Network.  That is, if he hasn’t already been online to check out the baseball results or received information from his Facebook or Twitter account.  Or, watched the game on MLB At Bat app on his smartphone!

Do you think that the teenage baseball fan of today is willing to wait for the evening edition of the newspaper to get the west coast results?

I still get the newspaper, but every time I read it, I feel old-fashioned.  I get it for two reasons really.  I get it because I want to clip the high school softball results for my daughter’s scrapbook that I keep for her.  I also continue to get it for another unlikely reason: it is the highlight of my golden retriever’s day when he runs out in the morning to get the newspaper.  Ironically, the only one who can’t read in our family, my dog, would be the one most disappointed if we cancelled our subscription.

But, it’s not all timber for the newspaper industry.  According to comScore, 57% of the American online internet audience visited a newspaper web site in 2010.  More than 32 million visit the New York Times online newspaper alone in a month.  I don’t feel old-fashioned reading today.

And, I don’t have to wait for the afternoon to get the Dodgers scores.

Bob Bentz is President of Advanced Telecom Services which provides MatchLink — an online dating solution to newspapers.  You can follow him on Twitter @BobBentz or you can just wait outside his home and leave a message for him when his golden retriever gets the newspaper each morning.

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