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Oct
6
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Remembering Bob Lansinger

ATS Staff circa 1992

Bob Lansinger (green jacket) with some of the ATS staff, circa 1992.

One of the great things about being in business so long is that you get a chance to meet ordinary people who are quite extraordinary.

Such a man was Bob Lansinger.

Bob was our AT&T representative at Advanced Telecom Services in the early 1990′s.  He was instrumental in helping us grow into a much bigger company through the decade of the 90′s.

More importantly, however, he was our friend.  He lived in the same township as my long-time business partner Bret Dunlap and me.  Our three daughters went to the same high school together, played sports together, and my daughter and his even went to the same college together at Clemson.

My fondest memories of Bob was when we first started the business in suburban Philadelphia and I was still living in Connecticut until we knew for sure that the business was going to warrant a permanent move.  My life was pretty tough then, leaving on Monday morning and returning home on Thursday night with a young son at home that I missed tremendously.  I basically worked all day, because I didn’t have anything else to do.

Bob was the first person in the area who invited me to his home and I remember how nice it was to get out of the office and hang out with a nice family at night.  I’ll never forget what a kind gesture that was and how it was so much nicer to be in the Lansinger home with my friend than at a restaurant with my vendor.

You’ll never meet a kinder person than Bob Lansinger.

Thanks for all you did for our business Bob and thanks even more for being our friend.

Jul
4
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ATS Welcomes Two New Marketing Consultants

ATS Mobile is pleased to announce the hiring of two new Mobile Marketing Consultants to its team.

Barb Osier Breeser, a long time expert in the field and resident of Des Moines, Iowa, has joined the team.  In addition, Kevin Campbell, a recent graduate of James Madison University with a background in internet-related sales in New York City, has also begun a new career with ATS and will work out of its King of Prussia headquarters.

ATS Mobile hires two new consultants

Barb Breeser and Kevin Campbell are the newest members of the ATS Mobile team.

 

Jun
16
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We’re 25 Years Old – Time Flies By

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It doesn’t seem like it was a quarter of a century when a group of entrepreneurs joined forces to open the doors to Advanced Telecom Services in Wayne, Pa. in the summer of 1989.

George Bush, the elder, was President, a Cornell University student became the first person to be indicted under the Computer Fraud and Abuse Act for unleashing a computer virus, and baseball’s all-time hits leader Pete Rose accepted a lifetime ban for betting on the sport.

It was also in the infancy of the burgeoning 900 number pay-per-call, audiotext industry, with crossword puzzle devotees having an option of finding an answer instantly, for a nominal fee, by dialing a 900 number on their landline phone.  Newspapers around the country soon adapted the service, including the venerable New York Times. 

From 900 numbers dispensing news, sports and entertainment in the U.S. and Canada, to pay-per-call programs debuting in several countries throughout the 1990s including the U.K. and Czech Republic, Advanced Telecom Services quickly became a global leader in processing audiotext programs.

In 2001, the eventual full conversion to a digital, mobile-first agency began with the introduction of one of North America’s first membership-based ringtone websites, Ringingphone.com, which grew to over 60,000 paying members.

By 2007, the push to mobile was fully underway with website and app development, the introduction of the do-it-yourself text platform at 84444.com, and sister company Advanced Mobile being purchased by mobile automotive giant AutoByTel, and Advanced Telecom’s name change to ATS Mobile, both occurring in 2013. 

Following another change last year, a move into our new offices in the Valley Forge Casino complex and resort in King of Prussia, Pa., we currently specialize in engagement strategies in the mobile space.  ATS seeks to partner with growing businesses, define ambitious goals, and develop and execute strategies to achieve them.  

For more on the history of Advanced Telecom Services and ATS Mobile click here.

May
21
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ATS Mobile Hosts Google Partners Connect Event

ATS Mobile was the site of a nationwide Google Partners Event for businesses.

ATS Mobile was the site of a nationwide Google Partners Connect Event for businesses.

The ATS Mobile office had a special occasion today.  Google hosted a nationwide Partners Connect Event for new and current clients to learn more about its advertising services for businesses.

Three Google Partner experts shared information about a line of products including Google Adwords and Google Plus for Business.  AdWords enables businesses to make their websites SEO-friendly while Google Plus can be used to acquire customer views that boost a company’s SEO score.

Google experts even stressed that small and medium-sized businesses need to utilize the marketing services provided to them by agencies.  With mobile marketing on the rise, companies of all sizes need to take advantage of this to boost sales in this smartphone-savvy age.

Check out our slideshow about ATS Mobile’s products from today’s Google Partners Event for information on how we can help you business best use mobile.  Contact us on our website for more details.  We want to connect with you!

May
16
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(Semi) Last Call: Join us for our Google Partners Connect Event Wed. May 21

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You’re invited to learn about various Google digital assets, including Adwords, and more about digital agency services when we host a Google Partners Connect event next Wednesday, May 21, from 2-3 p.m. at our King of Prussia office located in the Parkview Office Tower attached next to the Radisson Hotel and Valley Forge Casino complex.

Three Google executives will speak, followed by ATS Mobile, it’s casual and fast-paced, interactive, a chance to learn, and Google is sponsoring light refreshments.

The event is free, simply take a look at this link and let us know of your interest in attending and we’ll look forward to seeing you next week: http://partners-connect.withgoogle.com/event/ats-mobile

 

 

Apr
30
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Learn more about Google and online advertising

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ATS Mobile will present a tremendous opportunity for members of the Philadelphia-area business community to learn about several facets of Google marketing and the advantages of working with a digital agency, when it holds a Google Partners Connect event on Wed., May 21 from 2-3 p.m. at the company’s Parkview Office Tower suite adjacent to the Radisson Hotel and Valley Forge Casino in suburban King of Prussia, Pa.

The session will feature three Google executives speaking on insights to help small businesses, including using Google adwords for online advertising, and the best approaches of working with an online and digital specialized agency.

“Anytime you can partner with Google and receive helpful information it’s a plus,” ATS President Bob Bentz said  of the global search engine and online advertising giant.  “The information from Google experts will help businesses of all sizes learn more about online and digital marketing.”

In addition, ATS Mobile will review its mobile agency services, and light refreshments will be provided for this fast-paced and interactive session.

If you or a business you know of is interested in attending this free event, please RSVP by May 19 at this link:

http://partners-connect.withgoogle.com/event/ats-mobile

 

 

Apr
25
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Dreams of an engagement ring lure Houston-area couples on Sat.

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Saturday afternoon in Houston is the latest TreasureText event, the-brand-building mobile scavenger hunt sponsored by jewelry stores around the country using ATS Mobile’s interactive SMS text technology.

Several hundred engaged couples will be participating in “Ring Race 3 – Houston” starting at 12:00 p.m. CDT at Town Green Park and traversing through The Woodlands. The event is sponsored by Thomas Markle Jewelers, and contestants will be competing for the first prize of a $17,000 Hearts On Fire engagement ring.

For the last several weeks, Top 40 radio station KRBE 104.1 FM had been inviting listeners to register for the event, or win a guaranteed spot in the race by tuning into the Roula and Ryan morning show.  Registration was also available via Facebook.

Be on the lookout, TreasureText events will continue this spring/summer around the country including at Austin, Tex., San Antonio, Omaha, Albuquerque, Billings, Mont., and Chicago.

Apr
24
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Miami Research Associates use text message marketing

Logo MRA

Florida-based, Miami Research Associates (MRA) is the largest privately-owned multi-specialty clinical research center in the United States.  Its mission is to share clinical research expertise in partnership with the pharmaceutical industry.

Established in 1996, MRA delivers best-in-class clinical research services through a highly trained, experienced and dedicated staff consisting of 25 board-certified subspecialty physician investigators, 45 ACRP certified clinical research coordinators, seasoned nurse practitioners and registered nurses, research pharmacists, exercise scientists, registered dietitians, and a team of certified technicians (radiography, laboratory, PSG, DEXA, and sonography).

MRA uses ATS Mobile’s SMS text message service to communicate with potential participants in their studies, as seen on one of its recent Tweets:

We need #healthy #males ages 21-55 for a #research #study #earn $2,200! #paid #participate #miami TEXT the word FB to 84444

Text message marketing allows MRA to instantly communicate a message and provide a link to a website page, and build a data base of users who have interacted with the company.

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