Browsing all articles in Cell Phones
Jun
23

Let Your Voice(mail) be Heard

One of the biggest problems with voicemail messages is that sometimes they sit in the recipient’s inbox just waiting to be listened to. The reason for this is because the recipient thinks the communication transaction has ended. Now before I get into what I mean by this, let’s take a look at how someone goes about leaving a voicemail message. The sender places a phone call to initiate the transaction; the recipient does not answer; the sender leaves a message. In the recipient’s mind the transaction occurred and the communication is now complete because the ultimate message was delivered via voicemail.

Now let’s imagine the same situation except this time, the phone never rings. The recipient looks down at his or her cell phone and sees a notification for a new voicemail, but does not have a missed call. Curiosity immediately sets in. Who called me? What did he or she want to tell me? Why didn’t my phone ring? What’s going on? Compelled by curiosity, the recipient immediately dials into his/her voicemail to figure out who the mystery messenger is.person-woman-hand-smartphone-large

So I’m sure you’re wondering how you could possibly leave a voicemail without the phone ringing first. Well, the answer is ringless voicemail. Ringless voicemail allows you to leave a message on the consumer’s phone without it ever ringing. This means, you never have to worry about the phone call interrupting the recipient’s meal, meeting, or favorite TV show. He or she has the convenience of listening to the voicemail whenever it is most convenient. Additionally, the consumer is more likely to return your phone call because he/she listened to it during his/her free time.

Sick and tired of cold calling customers and getting the same response? Eliminate the monotony of hearing the phone ring and just get directly to the consumer’s voicemail. Now you already have one foot in the door when you go to follow-up or, better yet, when you get a call back.

Furthermore, ringless voicemail allows you to record your own personal message. This means you can mess up as many times as you want, but only send your best effort. This eliminates the chance of nerves setting in and other human errors and only broadcasts your best message. Then you can send the same message to as many people as you want!

With ringless voicemail, the mundane voice message has evolved into something special and exciting like the telegram once was during World War II.

Sep
9

Smartphone Use by Age Group

It’s always interesting to see that even older Americans are now jumping on the smartphone bandwagon.  Do I hear apps?

These mobile statistics follow up a study from August which showed Orlando as the top American city for smartphone ownership.

 

smartphone use age

2014 Smartphone Use by Age Group – USA

Aug
21

ORLANDO: No Mickey Mouse City for Smartphone Use

A whole new world of opportunity opens up with smartphones, including sending push messages from mobile apps.

Here’s an interesting study of which US cities have the highest rate of smartphone ownership.

Where does your city rank?

Orlando top city for smartphone use

ITS MAGIC: Orlando leads the way.

May
6

Canada issues reminder on new regulations regarding text message marketing

84444.ca

Effective July 1, 2014, all text messages in Canada delivered over Common Short Codes must adhere to the country’s anti-spam law (Canada’s Anti-Spam Law – CASL) with the main provision being, “the sender will need to obtain consent from the recipient before sending the message and will need to include information that identifies the sender and enables the recipient to withdraw consent.”

The Canadian Wireless Telecommunications Association (CWTA) is recommending that all content providers and future Common Short Code users such as clients using shortcode 84444 be familiar with all regulations regarding text message marketing, and if assistance is required to contact the Canadian Radio-Television Telecommunications Commission (CRTC) or seek independent legal advice.

More on the upcoming regulations can be found on the CWTA website.

 

Apr
25

Dreams of an engagement ring lure Houston-area couples on Sat.

1396462269_stretch

Saturday afternoon in Houston is the latest TreasureText event, the-brand-building mobile scavenger hunt sponsored by jewelry stores around the country using ATS Mobile’s interactive SMS text technology.

Several hundred engaged couples will be participating in “Ring Race 3 – Houston” starting at 12:00 p.m. CDT at Town Green Park and traversing through The Woodlands. The event is sponsored by Thomas Markle Jewelers, and contestants will be competing for the first prize of a $17,000 Hearts On Fire engagement ring.

For the last several weeks, Top 40 radio station KRBE 104.1 FM had been inviting listeners to register for the event, or win a guaranteed spot in the race by tuning into the Roula and Ryan morning show.  Registration was also available via Facebook.

Be on the lookout, TreasureText events will continue this spring/summer around the country including at Austin, Tex., San Antonio, Omaha, Albuquerque, Billings, Mont., and Chicago.

Apr
24

Miami Research Associates use text message marketing

Logo MRA

Florida-based, Miami Research Associates (MRA) is the largest privately-owned multi-specialty clinical research center in the United States.  Its mission is to share clinical research expertise in partnership with the pharmaceutical industry.

Established in 1996, MRA delivers best-in-class clinical research services through a highly trained, experienced and dedicated staff consisting of 25 board-certified subspecialty physician investigators, 45 ACRP certified clinical research coordinators, seasoned nurse practitioners and registered nurses, research pharmacists, exercise scientists, registered dietitians, and a team of certified technicians (radiography, laboratory, PSG, DEXA, and sonography).

MRA uses ATS Mobile’s SMS text message service to communicate with potential participants in their studies, as seen on one of its recent Tweets:

We need #healthy #males ages 21-55 for a #research #study #earn $2,200! #paid #participate #miami TEXT the word FB to 84444

Text message marketing allows MRA to instantly communicate a message and provide a link to a website page, and build a data base of users who have interacted with the company.

Dec
30

SMS text interaction helps collegiate enrollment directors engage with students

In our ongoing discussions with higher education administrators in admissions departments around the country, the same message reverberates from staff members at schools of all sizes; the challenge is greater than ever to successfully attract, recruit, and retain students on their respective campuses.

Whether it’s the ongoing turbulent economic landscape, continuing demographic shifts, or the greater use of technology to provide online alternatives to individuals seeking college degrees, it’s a consistent challenge facing those responsible for enrollment management at schools nationally. 

If there is one common denominator for (virtually) every individual on campus, or for the future students that these educational professionals are eying to become the newest members of the next freshman class, it’s a mobile phone. 

Ever see a student without one?

There’s not a better way to disseminate a specific marketing message than directly to the desired recipient, no matter where they are. 

Utilizing options for text messaging or downloading apps on a smartphone provided an easy entree for ats Mobile to build out a SMS text-based engine that disseminates questions and answers to build towards a cumulative point total, while allowing its client universities to engage their brand with a host of targeted groups including prospective and current students, and alumni.

The SMS text game titled U-Mobile combines the options for learning, information gathering, and quizzing, wrapped up into the fun of playing an interactive mobile scavenger hunt with a prize, such as a steep discount at the bookstore, attached as an incentive. 

Compete, have fun, win, and connect.  It all adds up to a unique way to brand your school, help achieve your department goals, and it’s wrapped around a mobile game.

Entrants to any U-Mobile event are listed in the real time program dashboard allowing schools to simply log in to know who is interacting and by date/time, and by securing opt-in permission from a consumer can simultaneously send broadcast text messages to all members of a specific list from the same dashboard.

U-Mobile, another mobile tool available to higher education administrators to assist in enrollment management. 

Nov
7

Smartphone Penetration Hits 62% in US

The percentage of Americans that own smartphones just keeps on climbing, according to a new study by comScore.  The September numbers are up a full 2% more than the July study by the same group.  The USA, however, ranks just 13th among all countries in smartphone ownership and Canada is 14th according to this study.

 

smartphone ownership 2013

62% of US mobile owners now have smartphones.

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