Browsing all articles from July, 2016
Jul
27

Purplegator Offers Recruitment Solutions For Hiring Nurses

Did you know that the nursing shortage will grow to up to 260,000 Registered Nurses by 2025? Check out the video below to see how Purplegator can assist in your recruitment search by utilizing social and mobile advertising.

Jul
26

Retail Store Uses Program Established By ATS Mobile

Check out this cool and informative video on SMS Text Messaging, a simple and effective marketing technique that can be utilized for many different companies or industries. In the video, Short & Paulk, a five retail store business in Georgia, is using a text message sweepstakes program to promote its business. The SMS text message marketing program was established by ATS Mobile.

Jul
25

Mobile Monday: Week 3 – SMS: A Powerful Marketing Tool

Welcome to Mobile Monday, our weekly blog posting dedicated to providing readers with useful mobile marketing tips from Bob Bentz’s newest book “Relevance Raises Response.” Every Monday ATSmobile continues to grant readers a brief passage from one of the most essential marketing books available for purchase today.

For our third week, we’re focusing on “Short Message Service” where Bentz discusses Mass Communication, One-to-One Communication & Opt-In Marketing

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SMS (short message service) text message marketing is inexpensive and offers the single best return on investment (ROI) of any mobile marketing tactic that you will employ. Whether you are a national retailer or simply a local pizza shop, there is a place for text message marketing in your marketing plan.

There are more mobile phones in the world than human beings and only SMS reaches more than half of all humans.  Not apps, not Facebook, not Instagram, not SnapChat, not WhatsApp.  Only SMS.

Text messaging is ubiquitous.  It is the one and only Tyrannosaurus Rex in mobile.  Text messaging is the feature that consumers use the most on their mobile phones.  In fact, more Americans use text messaging than actually talk (remember talking?) on their mobile phones.  It works on both smartphones and feature phones.  It does not need the registration of an account or require an installation.  And, best of all, text messages, as opposed to emails, are opened and read by nearly all that receive them.

Next to making a website mobile-friendly, SMS text message marketing is the single most important thing you can do to get started with a comprehensive mobile marketing strategy.  It is affordable for businesses of any size.  It is easy to implement, because it is a universal application that works the same on all phones; in fact, even the most basic of cell phones can use SMS.

If you are marketing via mobile, it all starts with a mobile-optimized website and SMS marketing.  Neither are particularly sexy today, but SMS messaging is at the basic foundation of most ongoing, successful mobile marketing campaigns.

Here’s why SMS text message marketing is so very powerful.

  • One-to-One Communication — Mobile is about personalization, because it is the most personal of devices that we own.  A text message from a business can be targeted in that the message is speaking directly to the consumer; it is a personal connection.
  • Mass Communication — It is the mobile solution that can reach nearly 100% of your target market.  A business can reach out and touch all of its best customers with simply the touch of a button.
  • Opt-In Marketing — As opposed to email marketing which is opt-out marketing, SMS marketing is opt-in marketing.  This means a consumer must give permission for the business or organization to send them text messages.  That means the consumer feels so strongly about your brand that they are saying that they WANT to receive your advertisements.
  • Instantaneous — The message does not need to be planned well in advance and it can react to the situation at that very moment.  Messages are sent and received in a matter of seconds.  Think an unplanned flash sale.
  • Timely — Unlike traditional media, an SMS campaign can be intimately controlled as to the exact date and time when the customer is most likely to buy.  For a restaurant, that might be just before lunch time.  For an urban discounter, it may be paydays on the 15th and the 30th of the month.
  • Trackable — Mobile, by its nature, is highly trackable, as opposed to traditional media.  Results from all SMS promotions can be tracked with unique identifiers, or promo codes.
  • Optimization — By using A-B testing, a savvy marketer can test multiple promotions in order to find the best offer and best creative for the best target audience.
  • Loyalty — Text messaging offers the ability to increase loyalty and reward best customers by being part of a business’s VIP club.  It enables a business to instantly communicate with its customer base.
  • Virality — It is so easy for a consumer to forward a text message to a friend who might want your offer.  This is advertising that a business benefits from, but does not have to pay for (the best kind of advertising).
  • Lift — SMS marketing can significantly increase foot traffic at a retail store.  This is especially true during traditionally slow days.  A restaurant, for example, can use SMS to attract diners on Mondays and Tuesdays when business is usually slow.

CLICK HERE to purchase a copy of “Relevance Raises Response” today where you’ll find more information on how to engage and acquire with Mobile Marketing.

Jul
22

Bob Bentz Talks Mobile Marketing on The SkillBites Show

Mobile marketing is an essential aspect to any marketing strategy. It is adaptable to any size company from a small startup to an established corporation. SMS text message marketing, mobile optimized websites, social and digital advertising, ringless voicemail and video ads all fall under the mobile marketing umbrella which Bob discusses with Judy, the host of The SkillBites Show.

 

Jul
11

Mobile Monday: Week 2 – Tips for Developing An App

Welcome to Mobile Monday, our weekly blog posting dedicated to providing readers with useful mobile marketing tips from Bob Bentz’s newest book “Relevance Raises Response.” Every Monday ATSmobile continues to grant readers a brief passage from one of the most essential marketing books available for purchase today.

For our second week, we’re focusing on “DEVELOPING AN APP” where Bentz discusses the constant upgrading developers must adhere to even after the completion stage, “App Flow”, & the cost/time of most iphone and Android business apps.

App development is a lot more difficult than web development.  That is because the coding varies based on operating system and developers need to know different code to accommodate each of them.  This requires experience and also an occasional consultation with the software development kits (SDK) provided by the operating system.shutterstock_283022702 (2)

Work on an app is seemingly never done and brands will need to continue to invest in them even after the initial development is complete.  That is because whenever a new software release is pushed to smartphone users, apps must be updated, and new software added to the app stores.  It seems like whenever a user checks her apps, there are updates, often just containing “bug fixes,” that need to be added to the app software.

Development of an app starts with designing app flow.  App flow is the sequence of interactions that the user will make from the initial open of the app to getting to the actual content provided.  In the web development business, an app flow is equivalent to “wireframing” for web development.  A business needs to dictate its goals for the app and then work in conjunction with the app developer who will provide details on the best way to create user-friendly app functionality and flow.  Once the entire app flow and wireframe is developed, the development agency should be able to provide a financial proposal.

Cost of an app is as difficult to assess as the cost of building a house.  There are app developers that have off the shelf products for specific niches such as restaurants.  A restaurant that uses such an app is essentially buying a white label version of the app with little ability to customize.  A typical rate might be a little under $1,000 with an ongoing monthly or annual renewal fee.  

Most business apps, however, are going to be custom development.  A typical business app, developed for both iPhone and Android, could cost in the $30,000 range for the initial development and as much as $250,000 when complex ecommerce and product line features are added.

The average development time for an app is about three to six months, but that, of course, is highly dependant on complexity and how much competing work the app development team has.  Establishing benchmarks for dated delivery of certain tasks during the process is the only way to keep a development team on task.

CLICK HERE to purchase a copy of “Relevance Raises Response” today where you’ll find more information on how to engage and acquire with Mobile Marketing.

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