Browsing all articles from June, 2016

Bob Bentz Talks “Relevance Raises Response” With Mobicast

Bob Bentz Visits Mobicast To Speak on “Relevance Raise Response” 

Today Bob Bentz, founder of the mobile agency, PurpleGator(, visited Mobicast to discuss his book, Relevance Raises Response. They talk about mobile advertising as an unprecedented opportunity to deliver tailored ads to consumers dependent on their exact moment and mindset. They also talk about Bob’s interesting career path, pioneering mobile marketing from his Ringtone days to now being the founder and CEO of PurpleGator, a highly successful mobile agency out of Philadelphia.

To get in touch with Bob, or to buy his book, head over to his site:


The Top 30 Web Designers and Developers You Need to be Following

Twitter is the ideal social media network for sharing ideas, joining an industry conversation, finding inspiration, and catching up on news. The 140 character limit discourages long rants, while hashtags allow you to hone in on your topics of interest. Twitter is full of tips, resources and advice from the best web developers out there, covering topics like HTML, CSS, Javascript and more. We have picked the best web developers and web designers that you need to be following right now.

Aarron Walter (@aarron)

Aarron is the person behind the UX practice at Mailchimp. If that doesn’t make you consider him a user experience expert, take a look at all of the handy tweets Aarron publishes.

Alen Grakalic (@alengrakalic)

This Croatia native has a Twitter feed filled with all sorts of design articles that will give you hours of reading resources.

Arpad Szucs (@whitex3d)

This Romania native is constantly tweeting new material about design, business, the latest trends, and common mistakes to avoid.

Brad Frost (@brad_frost)

Brad is a web designer, author and speaker who has helped lead the responsive design movement. User experience is always an important factor in everything he creates. With clients, like TechCrunch and Entertainment Weekly, he is obviously an accomplished web designer.

Brett Widmann (@BrettWidmann)

This Chicago resident shares so many web articles, he’ll have your reading list filled. Make Brett your go to resource when you want to stay up to date on everything happening in the industry.

Brian Hoff (@behoff)

Brian is the Founder and Creative Director of Brian Hoff Design, an agency providing web, mobile and interactive design. He posts many of his most recent projects, which makes his account the perfect place to boost your inspiration.

Chad Engle (@chadengle)

Although he might not tweet all that much about web design, he provides plenty of awesome design tips and inspiration for his many followers.

Dan Cederhold (@simplebits)

As the co-founder of Dribble, what designer wouldn’t want to follow him? He shares industry based content as well as some funny commentary on his personal life.

Jacob Gube (@sixrevisions)

From coupon codes to amazing resources, Jacob finds and shares it all. He is a must follow for all web designers who want to stay on top of everything happening in the industry.

Jan Jursa (@IATV)

Jan is a German native UI/UX designer. His followers will see articles about not only web design, but also about upcoming events that are relevant to the design industry.

Jeff SanGeorge (@jeffSanGeorge)

This well-rounded designer is a master of SEO, web design and digital marketing. If you don’t believe us, go check out his feed!

Jeffrey Zeldman (@Zeldman)

Jeffrey is the publisher of A List Apart and founder of Happy Cog Studios. His tweets show his expertise in web design, as he frequently shares his best practices.

Jen Simmons (@jensimmons)

Located in Brooklyn, New York, Jen Simmons regularly voices her opinion on the future of the web throughout her feed. She also runs the podcast, The Web Ahead, where she discusses web development and how technology is changing.

Jenn Lukas (@JennLukas)

Based in Philadelphia, PA, Jenn is a front-end developer who shares all of her helpful tips she has collected. Jenn also tweets out questions and interacts with those that follow her.

Jon Phillips (@jophillips)

Jon shares articles like how to speed up your workflow, how to design a smooth onboarding process for mobile app users, and how to keep the user in mind throughout the design process.

Jonathan Torke (@jonathantorke)

Jonathan is a web designer from Germany who is always sharing his great insights and fresh thoughts on all things CSS, HTML, Javascript and UX.

Kim Goodwin (@kimgoodwin)

Kim is experienced in UX and graphic design. Through this experience she has picked up great tips on how to be the best designer possible, which she shares with her 10,000+ followers.

Lars Vraa (@tripwiremag)

He is a sharer of WordPress themes, a tweeter of Adobe articles, and author of his active blog. Lars has it all, and everything is there in his twitter feed.

Luke Wroblewski (@lukew)

As the founder of, Google acquired company, Polar and, Twitter acquired company, Bagcheck, Luke definitely knows his stuff. He shares his thoughts and inside tips of mobile and responsive web design.

Mahfuz Mandal (@mahfuzweb20)

Mahfuz is a talented web designer who is a master in WordPress. Throughout the feed, you will find WordPress tips and tricks that will take your development to the next level.

Max Stanworth (@designshard)

Many designers tweet about their best tips and best practices. Max also includes web design’s best trends (so you can learn them) and worst trends (so you can avoid them). Let Max help you learn from other’s mistakes by giving him a follow.

Michael Wong (@mizko)

This Australian UI and UX designer frequently shares his insight and is constantly keeping his followers inspired. He also recently launched a newsletter that’s filled with great insider tips that he only makes available to his subscribers.

Mike Hansen (@moosesyrup)

Mike has a background in marketing, graphic design, web development, and product design. He keeps his followers updated on the latest trends and posts sneak peaks into his latest design work.

Nick La (@nickla)

Nick is a busy designer and entrepreneur. His studio is called N.Design and he is the creator of the wellknown blogs Themify, Web Designer Wall, Best Web Gallery and IconDock. Through his tweets, he shares his expertise, thoughts on designs, and informative resources.

Nishan Joomun (@nishanjoomun)

Nishan loves to tweet quick tips and daily quotes. These snippets of insight and inspiration are intermingled with educational articles.

Richard Lemon (@RichardLemon)

Richard shares top notch articles with his followers. Sprinkled into his feed are free downloads and resources that you’ll want to be on the watch for.

Sarah Parmenter (@sazzy)

Not only does Sarah tweet about web development, she is also interested in streamlining her workflow. She shares her industry knowledge while also sharing her thoughts on productivity.

Timothy Whalin (@TimothyWhalin)

UX design, workflow tips, and design insight are just some of the topics that Timothy tweets about. He is a web design expert and technology advocate who shares his enthusiasm with his followers.

Tina Cook (@tinacook)

Like any great expert, Tina shares her wisdom of web design. However, she also shares inspiration that is useful for both novice and experienced designers.

Veerle Pieters (@vpieters)

If you are searching for great resources, links to tutorials, and awesome freebies related to web design, Veerle is a designer you need to follow.


Mobile Monday: Week 1 – Tips for Social Media Posting

Welcome to Mobile Monday, a new weekly blog posting dedicated to providing readers with useful mobile marketing tips from Bob Bentz’s newest book “Relevance Raises Response.” Every Monday ATSmobile will grant readers a brief passage from one of the most essential marketing books available for purchase today.

For our first week, we’re focusing on “TIPS FOR SOCIAL MEDIA POSTING” where Bentz discusses proper sharing strategies, subtle plans for draw in consumers & and the importance of brevity when it comes to capturing an audiences attention.    shutterstock_283022702 (2)

When it comes to social media, sharing is good and selling is generally not as good.  If a business positions itself as the expert in the field, the sales will come, because other people will want to work with the best.  Consider what happens at a trade show.  If somebody gives a great presentation, there are audience members lining up to meet with the speaker after the speech.  That is because the presenter gave evidence that they were experts in the field and could offer solutions to the problems encountered by audience members.

  • It is OK to post a sales-related post every now and then, but if that is all a business does, it will likely alienate many followers and they will choose to opt-out.  And, that is a genuine lost sales opportunity.  Remember, people do not like being sold to on social media so most social media selling needs to be subtle.  The best long-term strategy for a business is to be perceived as the foremost expert in the field.  If that is accomplished, the business will naturally come.
  • In general, it is always best to be brief on social media.  Use bullet points when possible and remember that people like numbered lists.  There are tons of posts out there and if they can read it in less than five seconds, it is surely going to mean greater exposure.
  • Use #hashtags.  It will help the posts get found and increase the number of followers that your business has.  Social media posts are only as good as the number of followers that see them, but that amount can increase dramatically with the use of great hashtags.
  • Business social media posts should also encourage consumer participation.  After all, it is all about engagement, is not it?  One of the best ways to do that is to share photos of happy consumers using the product.  Only a select amount of people care about the technology of the product itself; every prospect cares about how it will make his life better or easier.
  • Regardless of the medium, it is always best to use pictures, graphics, charts, and videos in posts.  People are visual and, in general, they are lazy and do not particularly like to read.  Just be sure you do not randomly grab pictures off the internet, as many companies are actively enforcing their copyrights on pictures.  Copyright infringement of pictures on the web has become big business!
  • Be consistently active with social media.  Working social media every day by the same person can get monotonous so attempt to get a team to do the work.  If social media efforts disappear for a long time, a business will lose followers and appear to not be on top of its game by prospective customers.
  • One of the biggest questions that social media experts get is about the quantity of messages that should be posted.  It varies for each social media site, but the key is to post a lot of messages…assuming they all have some value.  This is contrary to what many experts say.  Occasional complaints will come in, but it is all about the total number of engagements and shares.  So, do not sweat it if you lose a follower every now and then.  The magic number of how many messages should be sent out is this: send one less than the point when the follower will get annoyed and stop following the business.  Monitor this and then arrive at the magic number of messages per day for a particular business’s needs.  Posting often will result in an increase in opt-outs, but if the end result is increased engagements and shares, losing a few followers is worth the trade off.
  • Don’t be afraid to use the same content more than once.  If it worked once, use it again.  This is more true on some social media sites than others.  For Twitter, for instance, re-using content is not a problem whereas on Facebook it might not be as good of an idea.  A great holiday post can be recycled next year.  A tweet that was effective can be used many times over until it produces diminishing engagement.
  • It is common sense, but it is worth mentioning of what not to post.  Don’t post anything political or controversial.  Posting on gun control, for example, will likely alienate half of a business’s possible customers, so why do it?  At the end of the day, it is all (well almost all) about the money.
  • Here’s a tip regardless of which sites a business plans to actively use: reserve the business name on all of the social media sites, even the ones a business does not immediately plan to use.  It is an easy thing to do, it only takes a few minutes, and if a business does not do it, it may regret it later when it does want to expand its offerings.

CLICK HERE to purchase a copy of “Relevance Raises Response” today where you’ll find more information on how to engage and acquire with Mobile Marketing.


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