Browsing all articles from August, 2015
Aug
15

A Heart-Warming Email from an Ex-Employee

Employee appreciation

One of the mantras that I’ve always lived by is that:

“Our Employees are our Greatest Asset”

But, every now and then, something happens when I realize that I’ve made a positive impact on the life of somebody else.  Such an impact was obviously made when I received this email today from an employee that worked for ATS over twenty years ago.

Hope you have a great weekend. 22 years later, I want to say THANK YOU for investing in sending me to the Dale Carnegie Sales Training.

I still use some of the strategies and learnings from the multi-week course. Only years later, can I truly appreciate your generosity.

Thanks again and enjoy the weekend! Hope all is well with the business and Bentz family.

I can’t tell you how much that email meant to me so I wanted to share it with our blog readers.

Say something nice to somebody today.  It will make their day.

Aug
14

Mobile Marketing Leader Domino’s Order Anywhere

Domino’s has long been a leader when it comes to companies that do mobile right.  Its new television commercial which will debut next week shows you just how pervasive mobile has become. And, how easy it is to order pizza from your mobile device.

When I think about brands that have really done an amazing job with mobile, I think of Starbucks first and Domino’s Pizza second.

No matter how good your mobile marketing is, if the product is no good, you aren’t going to get repeat customers. In 2010, Domino’s fixed that with an improved pizza and a TV campaign that actually admitted that their pizza needed improvement.

And, they seem to have been rolling in the dough ever since with a mobile marketing campaign that seems ideally targeted to millennials. Today, mobile-savvy consumers can place pizza orders via an app, social media, SMS, a virtual voice assistant, and an online site. All of this ensures maximum convenience and reach and contributes to the brand’s cool factor as well.

One of the most convenient things that Domino’s offers is its Pizza Profile which allows users to save their favorite pizza toppings along with their payment information for a speedy ordering process, because when you want pizza, you want it NOW. You can even order a pizza from your Twitter account by simply typing in a pizza emoji! The app also enables pizza buyers to accumulate loyalty points which keeps them coming back.

For Domino’s, having a great mobile pizza ordering process is not only an advantage, but a must have, because Domino’s stores are small and most don’t allow for any sit down dining so they need to be all about mobile.

I attended the MMA Global event in New York in September and the speaker there was Dennis Maloney, VP and chief digital officer for Domino’s.  Dennis said that more than half of Domino’s orders come from digital and half of them come from mobile. That clearly makes Domino’s an ecommerce company today.

The lesson to be learned is that brand engagement is now happening over a variety of devices. At the office, it may be the desktop, at home it is likely the tablet, and on the drive home, it may be the mobile phone. In addition, consumers prefer to interact in various ways. Not everybody is on Twitter and interested in sending a pizza emoji so Domino’s has effectively offered a multitude of ways to order their product. Let’s face it, people don’t really like to use the phone to talk if they can avoid it.

Aug
11

Smart Pizza Marketing Podcast Interviews ATS Mobile

Sell More Pizza with Mobile Marketing

Smart Pizza Marketing has published its podcast interview with Bob Bentz and Barb Breeser of ATS Mobile.  If you want to learn more about how you can sell more pizza, click here to listen to Bob and Barb discussing mobile marketing with Bruce Irving.

mobile marketing for pizza restaurants

Smart Pizza Marketing podcast interview about mobile marketing.

Listen as Bob and Barb discuss various aspects of mobile marketing for pizza restaurants, including:

  • SMS text message marketing for pizza restaurants.
  • why text message marketing works better than email.
  • different aspects of mobile marketing.
  • mobile ordering for pizza restaurants.
  • the importance of a mobile-optimized website.
  • how to do dark posts for restaurants on Facebook.
  • social media marketing for pizza restaurants.
  • specific examples of successful pizza restaurant promotions such as promoting holding fantasy football drafts at the store.
  • how one pizza restaurant got an 11% return on its SMS campaign for Super Bowl Sunday.

ATS Mobile’s Restaurants To Go services offer a complete mobile marketing tool kit for pizza restaurants.

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