Browsing all articles from May, 2015
May
29

Mobile Advertising Revenue Doesn’t Match its Potential

When comparing time spent with media versus advertising spend, mobile continues to get the short end of the stick.  American businesses continue to spend money on print advertising, I guess just out of habit.

Mobile Advertising spend vs. time spent with mobile

When is mobile going to get its fair share of advertising revenue?

View time spent with mobile trends since 2009 here.

See more detailed statistics on time spent with various media here.

May
25

Protecting Your Company from a TCPA Lawsuit

Author Bob Bentz    Category mobile     Tags

Continuous Updating of your Opt-In Database is a Requirement

Even if you have the very best intentions, complying with the Telephone Consumer Protection Act (TCPA), can be a daunting task.  Although TCPA has been in effect since 1991, its one law that the government is taking far more seriously today than ever before.

TCPA protection

An uptick in TCPA class actions have made it increasingly important for your business to update its opt-in list.

The number of TCPA lawsuits filed has increased rapidly in the past few years.  In fact, in 2014, 2,366 TCPA class action lawsuits were filed–a 25% increase over 2013 and more than double the number since 2012.  This category of class action lawsuits has been especially lucrative to attorneys and class action administrators working in this area.  That’s because fines can be as much as $1500 per violation.

Behind much of the increase in TCPA lawsuit violations is the ever-increasing use of mobile and Americans propensity to cut their land line phone.  With mobile, the likelihood of a TCPA violation invariably increases with SMS marketing entering the mix.  Although you may have received legitimate permission at one time to contact the owner of the phone number, it is certainly possible that the number has since been recycled to a new user.  And, since there is not a national database of mobile phone ownership, as there is with many landlines, it creates a difficult task to maintain an updated opt-in list.  Brands must do all they can to keep its databases up to date.

Under the October 2013 revised rules, TCPA requires that you have a consumer’s prior written consent for auto-dialed or text messages sent to wireless devices.  Therefore, using a list of customers that you did business with prior to this date should not be used at all or should be used very cautiously with a renewed opt-in process.

With costly class action potentially looming, constant updating of your opt-in list is a necessity in the modern marketplace.

This article was written by Bob Bentz, president of ATS Mobile. It is not intended to provide any legal advice in relation to TCPA or SMS marketing.

May
14

Is Your Website Mobile Friendly?

Web Development — Syracuse

Syracuse web development

Attention Syracuse businesses: If your website looks like this to Google, it may be time to update.

On April 21, 2015, Mobilegeddon was released and now Google has new rules in place to make sure that your sites are mobile friendly.  While the impact of the new algorithm may not have changed much for most sites, the message was clear: Google cares that your website is mobile friendly.  And, the importance of that will only continue to increase.

Not sure if your website is mobile friendly?  There’s no better place to check than to ask the experts themselves: Google.  Use this convenient link to see if Google thinks your website is optimized for mobile.

ATS Mobile has developed several sites for businesses recently in the Syracuse, New York market.  All are, of course, mobile friendly.

One site, developed for Brogan Brands, shows the outstanding outdoor advertising that the agency does.  Another site is for the Notch 8 Cafe, a new restaurant in suburban Syracuse.

If you haven’t mobile-optimized your site, there’s no time like the present to make sure that you do.  So, whether your business is in Syracuse, or anywhere else for that matter, optimizing your site for mobile just may be the most important thing that you can do for your business right now.

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