Browsing all articles from April, 2015
Apr
27

Time Spent with Mobile Digital Continues to Increase as Traditional Media Flops

Media use by year

Time spent with digital continues to increase among American adults through 2015 while traditional mediums such as TV, radio, and especially print are on the decline.  Mobile has been the big winner with American adults spending 2 hours and 3 minutes more with non-voice mobile services from 2011 through 2015.

If your marketing plan for 2015 doesn’t include mobile and digital, your marketing plan simply isn’t done.

Want to learn more about the mobile revolution that is occurring today?  Check out this article about mobile.

Apr
9

Facebook Advertising for SMB’s

The End of the Facebook Free Ride

A lot has been said about Facebook’s revenue growth over the past few years.  And it is certainly impressive.  That growth has been fueled by the phenomenal success of Facebook’s advertising strategy. 
Infographic: Mobile Ads Account for 98% of Facebook's Revenue Growth | Statista

(Statista)

There was a time when agencies and advertisers worked diligently to gain more followers.  That’s because followers were incredibly valuable to a business.  When a business created an organic post, it went directly onto the personal Facebook page of many of its followers.

That’s no longer the case, however.  As of February, 2014, your organic posts are reaching just 6.2% of your Facebook LIKES.  If you are a large business, it’s just over 2%. (Ogilvy)

And declining. 

Facebook says it’s not a money grab to force you into advertising on the popular social media network.  Rather, it’s just a matter of the popularity of the site.  There’s simply too many posts and they can’t deliver them to all followers.

Hey, it’s a business and the goal of a business is to make money.  As a Facebook stock holder, I’m good with that.  That’s why, in my opinion, if you’re not doing Facebook advertising, I’m not sure whether it’s even worth it to spend the time doing organic posts any more.

You Have to Pay to Play on Facebook

But, the beauty of Facebook advertising for small businesses is that it simply works.  In fact, it works better than any advertising that I’ve been part of in my career.  That’s because we tell Facebook a lot about ourselves.  (Want to know what Facebook knows about you?  Here’s how you check.)

With geo-targeting, there’s almost no waste that you get with traditional media.  You can only serve your advertising to consumers in specific area codes or within a certain amount of miles of your store.  Interest targeting enables you to serve advertisements to those that have a certain common interest.  Look-alike audiences enable you to expand your audience with consumers that are most likely to buy.

And, you can’t miss it, especially on mobile.  Take a look at a Facebook advertisement that we did for Harrisburg Wall & Flooring — a local SMB that has learned the value of social media marketing.  (Editor’s Note — It’s my family’s business.)

Social media advertising Harrisburg

Facebook advertising for local businesses.

 

Facebook remains the gorilla in the room when it comes to social, mobile, local advertising.

Even if you have to pay for the gorilla now.

Apr
4

Back End Mobile Marketing for Traditional Advertising Agencies

ATS has been in business for nearly 26 years.

Imagine how much technology has changed during that time.  When we started our business in 1989, only about 3.5 million Americans had a mobile phone.  And, most of them were those big bulky bag phones!

But, while technology has changed tremendously over those years, our clients have not changed much.  In 1989, we were supplying toll free 800 numbers to our advertisers and advertising agencies.  In fact, 26 years later, we continue to provide IVR solutions for advertisers, agencies and other services such as class action lawsuits.

But, what we do quite often today is act as back-end consultants for traditional advertising agencies.  ATS works with agencies in many ways.  In some cases, we are merely the hired hands to provide the back-end technology.  In other cases, we act as partners of the traditional advertising agency to bring them the mobile expertise that they need.

Do you work at an advertising agency and need help understanding mobile?  We live, sleep, and dream of mobile every day.

So your agency doesn’t have to.

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