Feb
13

Apps Development

Author Bob Bentz    Category Apps     Tags ,

Mobile Apps for businesses

A Walking Billboard in the pocket of your Customer 24 Hours a Day

That’s what an app can be for your business.

Imagine how important that is to be one of the 26 apps that the average person has on their mobile phone. What’s that real estate worth to your business?

Number of Apps Available

It seems like everybody is making apps today, even the US government thanks to President Obama’s initiative that all departments have apps. You can even get the IRS To Go while picking up your cup of Java at Starbucks.

It’s no surprise how many apps there are given how much time Americans are spending with their apps. Let’s take a look at just how many apps are available:

  • Google Play (formerly Android Market) – 1.3 million
  • Apple App Store – 1.2 million
  • Windows Phone Store – 300,000
  • Amazon Appstore – 240,000
  • BlackBerry World – 130,000
  • Galaxy Apps (formerly Samsung Apps store) – couldn’t find number
  • Nokia Store – 120,000

App Development is Expensive

When it comes to mobile marketing, marketers must be very careful when considering app development due to its cost.

Here’s a cool tool that can give you a quick estimate of the cost of app development for your project.

But, while the cost to program a new app is at an all-time high, it may be amazing to many that 95 out of the top 100 apps in the apps stores are FREE!

It’s important that you have a basic understanding of the primary types of app development that are available to you. Consulting with your developer will give you the background you need to decide what type of app you should develop.

  • Native Apps

Native apps live on the device itself. They are installed through the app store and are developed specifically for just one platform. Because they are unique to only one platform, they can use the other features that are already on the phone such as the camera, the GPS, and your contact list.

If you are in an area with no connectivity, a native app will still work and it will be fast. Think of downloading a travel guide.

A major negative of native apps is the update process. If the business wants to update, it must submit those updates to the app store and then have the update pushed to the users.

Another negative for native apps is that you have to pay a 30% fee to Apple for all purchases made on its app store.

  • Web Based Mobile Apps

Web apps are really websites that may look like native apps, but they reside on a browser. Most are written in HTML5. They are usually accessed from a web page where the user is given the option of “installing” them. The install, however, is not really the app itself, but a bookmark to the site.

One of the advantages of a web based app is that you don’t have to go to the app store to find it. Also, if the business wants to update it, it’s as simple as updating a web page; no submission to the app stores necessary.

Another advantage of web based is that there are no content restrictions. Apple, for example, has been notoriously prudish in its willingness to accept some content. Hence, it was Playboy that was one of the first companies to use web based apps.

  • Hybrid Apps

Hybrids are, as you would expect, a combination of Native and Web-based. One of the advantages of hybrid apps is that they work on any platform. Therefore, costs are significantly reduced since the code can be used on multiple platforms.

App Marketing

When you are competing against a million other apps vying for the consumer’s attention, you can see why it’s important to have a well thought out strategy for marketing your app.

While every marketing strategy is going to be different when it comes to apps, there are some basics that you need to get right to have any kind of chance.

  • Include the most important keywords and keyword phrases so that you show up when a consumer does a search in the app stores. Otherwise, it’s almost like your app doesn’t exist.
  • You need to be able to sell the app when the consumer arrives at your page in the app store. Exciting graphics and adding video.

  • Social media is big. Facebook is almost always a critical part of your app marketing plan.
  • Mobile advertising – what better place to advertise your new app.
  • Create buzz prior to your release date. Think email marketing, press releases, and all the same strategies you’d do if you were having a store grand opening.
  • Encourage positive customer reviews. If you get off to a bad start with reviews, it’s very difficult for the app to recover as it will be buried in the app stores.

It’s extremely difficult for an app to get a following, even if you represent a well-known brand. Be sure to not spend all your budget on development or you’ll have a great app that nobody knows about.

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