Browsing all articles from January, 2015
Jan
22

Ringless Voicemail: Great for Sales Prospecting

It seems like every time we talk to somebody about ringless voicemail, they are very intrigued.  The first question is usually: “how can you do that?”

Well, we don’t want to give away our special sauce, but what we do end up with is the ability to leave a voicemail on the phone of the recipient without ever ringing the phone!

The reason Ringless Voicemail is so darn effective as a marketing tool is that you don’t actually ring the phone.  Imagine, if you will, the poor response you’d get from most consumers if they received an automated phone call from your business.  But, with Ringless Voicemail, the message goes right on the voicemail, without interrupting the consumer.

“Most of the clients we have are businesses that want to leave a message quickly for their opt-in customers,” said Bob Bentz, president of ATS.  “Others are companies prospecting for sales leads.  It works really well for prospecting since sales is such a numbers game any more and its increasingly difficult to get the prospect to answer your calls anyway.”

Listen as ATS’s Bob Bentz talks more about Ringless Voicemail and how it can help your business.

Jan
21

Text Enable Your Business Landline Phone

We recently text-enabled our long time landline phone here in the office and we learned something very interesting.

People are Texting Our Landline

We’ve already received several text messages from customers and prospects.  In most cases, they simply didn’t realize that it was a landline.  In some cases, they didn’t even think to call they line — they simply prefer to text.

Text to Landline is a great tool for lead generation and for customer service.  Watch this video for more information.

 

Jan
8

58% Restaurant Website Visits are From Mobile

Majority of Chili’s Website Visitors Come from Mobile

I have long been an advocate of restaurant’s having a viable mobile marketing strategy — a strategy that at its basics includes:

mobile visits for restaurants

58% of Chili’s website visits come from mobile.

  • text message marketing
  • mobile optimized website
  • online ordering
  • Facebook advertising

It certainly makes sense that a restaurant would over-achieve in relation to the average when it comes to the percentage of website visitors that come from mobile.  Its a statistic, however, that I had never seen…until now.

Chili’s has long been one of the best when it comes to mobile marketing.  It wasn’t until this article was released, however, that I first learned that 58% of Chili’s website visitors come from mobile.  I would think that for take out restaurants, such as pizza restaurants, this percentage would be even higher.

Compare Chili’s versus the others in the article:

Percent of Visitors from Mobile

Chili’s = 58%

Amazon = 49%

Google = 48%

New York Times = 38%

BING = 33%

Hungry for Profits

A restaurant that follows the lead of Chili’s has the chance to greatly increase its profits.  Check out Restaurants To Go for more information on how a restaurant can sell more with mobile.

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