Browsing all articles from December, 2014
Dec
31

Mobile Marketing Statistics

I am humbled to have been selected to teach Communications 4318 (Mobile Marketing) at the University of Denver beginning on Monday, January 5, 2015.  I’ve been working diligently in preparing the company for 2015, but also in preparing for my first-ever college level teaching gig.

Here’s some statistics on mobile marketing that will be provided to the graduate level students during the first week of class next week.

 

 

Dec
23

Clever Use for Ringless Voicemail

Santa Claus is Coming to Town Your Phone

It seems from the attendance at our office and the offices of our customers this week that everybody is in the Christmas spirit these days.

So, we decided to take advantage of that fact by doing a clever ringless voicemail campaign for our 84444.com and 84444.ca customers.

Ringless voicemail gives businesses the ability to send large amounts of automated phone calls to its customer or prospect list.  But, really, who wants to receive an automated phone call today?

That’s where ringless voicemail is so much better than automated phone calls.  With ringless voicemail, you never interrupt the busy day of your recipient.  Instead, you leave a voicemail on their mobile or landline phone without ever having to ring the phone!

It’s magical!

Ringless voicemail is a terrific add-on product to your existing text message marketing, because it gives your product additional frequency.

And, who’s not going to listen to a message from Santa Claus?

Dec
16

What is a Good Click Through Rate for Facebook and Mobile?

A common question that we get here at ATS Mobile is: what is a good click through rate for Facebook advertising?  Or, what is a good click through rate for mobile?

high click through rate Facebook

PINPOINT TARGETING: A Facebook ad like this one is geared toward a very specific occupation and will elicit a high click through rate.

Often, that’s a difficult question to answer.  It’s akin to: how much does it cost to build a house?

Relevance Raises Response Rates

There are just so many different factors involved like:

All that being said, I hate not giving a customer or prospect an answer so here goes:

A good click through rate on Facebook news feed advertising is 5%.  An excellent rate is 8%.  In checking our statistics from the past year, our low click through rate (for primarily a branding program) was a little over 1% and the best was a highly targeted local promotion that notched an 11% click through rate.

Now, let’s talk general mobile advertising.  It’s a little different here, because general mobile advertising on the mobile networks can’t command the kind of pinpoint targeting that Facebook offers.  Therefore, it will never be quite as high.  Taking out fat finger click throughs, we like to say 1 of 130 ads served will result in a click through.  Therefore, 7/10 of 1% is a good click through rate for mobile advertising.

Same thing here.  There’s a lot of variables.  Most notably:

  • ad size
  • rich media use
  • interstitial
  • target market

The important thing about mobile, however, is not what your initial click through rate is, but where it ends.  At ATS Mobile, we take a look at your results every morning and we are always optimizing for the best performing creative or the best performing offer.

After all, that’s why you’re paying us.

 

 

Dec
6

Ask the Experts: Mobile Marketing for Pizza Restaurants

mobile marketing pizza restaurants

SLICE OF LIFE: ATS Mobile President Bob Bentz was featured in this article for PMQ Pizza Magazine.

 

There’s a great article on PMQ.com Pizza Magazine this month about mobile marketing for pizza restaurants.  What’s even better is that ATS Mobile was one of the focal points of the article on how pizza restaurants can sell more with mobile marketing.

Want to read the article?  Of course, you do.

Check it out here.

Not sure if mobile marketing works for restaurants.  Check out our testimonials of what we’ve done for other restaurants.

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