Browsing all articles from November, 2014

Thanksgiving = More Food Sales for your Restaurant

What could be more appropriate on Thanksgiving Day (in our US office) than to talk about our restaurant clients and how mobile marketing works for them.



First Snowfall = Targeted Mobile Advertising

It seems appropriate for ATS’s Scott Bronenberg to talk about targeted mobile advertising today.  Bronenberg braved the storm to bring you this mobile marketing advice from just outside our doors at ATS Mobile.




Our Short Code Messaging Works on Both Sides of the Border

For almost 26 years, ATS has been involved in the IVR business.  And, one of the great things about IVR is that if you set up a toll free 800 number service in either the United States or Canada, it will travel cross border.

Not so when it comes to short code messaging.  Text message marketing by short code is unique to both the USA and Canada.  Meaning, that you need to set up your services with vendors on both sides of the border.

But, ATS has taken a bit of the pain out of that by securing the same short code in both the US and Canada.  Thus, there’s no need to change your advertising and if you get spill over customers in the other country, it will work just the same, because your services are activated with both the American and Canadian carriers.


Text Messaging for Retail, Radio Plus International, MMS, Text to Landline

Want to know more about text message marketing?

The following three videos will give you an idea of how text message marketing is still the go-to mobile marketing tool for businesses.

Interviews by Brad Bierman.

Our Newest Product Offerings: International, MMS, Text to Landline

In the first video, Bob Bentz talks about how ATS Mobile wisely chose the same short code in both the United States and Canada.  What that means for you is that your text message marketing will work the same in both countries and you won’t have to change your advertising creative to accommodate both countries.  In addition, Bentz discusses some recent enhancements to its messaging services which now include:

  • International Texting
  • MMS Picture Messaging
  • Text to Landline — we can now soon offer you the ability to send a text message to your landline phone.


Text Messaging for Radio Stations

In the second video, ATS’s Steve Gonzalez discusses the importance of a mobile marketing messaging strategy to engage radio station listeners.


Holiday Texting Tips for Retailers

Finally, Scott Bronenberg discusses the upcoming holiday season and the importance of text message marketing for retailers.


Want to watch more videos from our Mobile Marketing Knowledge College?  Click here to watch last month’s videos.


PINPOINT TARGETING: How Facebook Knows Your Interests

Find Out What Facebook Knows About You

Are you frightened by what businesses know about you on the internet?  You’re not alone.  Companies like Google and Facebook have been mining our information for years.

While this may upset some, it’s a cost of using their services.

And, it’s a huge benefit to advertisers.  It’s why Facebook advertising, for instance, is so darn effective.

Go to your favorite site and see that Facebook LIKE icon there and whether you post the story on your Facebook page or not, Facebook just learned something about you.

Want to know what Facebook knows about you?  You can easily find out.  Just follow my steps here.

  1. Open your Facebook page.
  2. Look for a paid advertisement on your page.
  3. In the upper right hand corner of the ad, click on the “v” to open the drop down.
  4. Next, click on “Why am I seeing this?”
  5. Next, “Manage Your Ad Preferences”
  6. Now, you will come face to face with the topics that Facebook associates with you.  Change them if you wish!

That makes sense then how they knew I liked water sports.

Facebook Advertising

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