Browsing all articles from April, 2014
Apr
30

Learn more about Google and online advertising

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ATS Mobile will present a tremendous opportunity for members of the Philadelphia-area business community to learn about several facets of Google marketing and the advantages of working with a digital agency, when it holds a Google Partners Connect event on Wed., May 21 from 2-3 p.m. at the company’s Parkview Office Tower suite adjacent to the Radisson Hotel and Valley Forge Casino in suburban King of Prussia, Pa.

The session will feature three Google executives speaking on insights to help small businesses, including using Google adwords for online advertising, and the best approaches of working with an online and digital specialized agency.

“Anytime you can partner with Google and receive helpful information it’s a plus,” ATS President Bob Bentz said  of the global search engine and online advertising giant.  “The information from Google experts will help businesses of all sizes learn more about online and digital marketing.”

In addition, ATS Mobile will review its mobile agency services, and light refreshments will be provided for this fast-paced and interactive session.

If you or a business you know of is interested in attending this free event, please RSVP by May 19 at this link:

http://partners-connect.withgoogle.com/event/ats-mobile

 

 

Apr
29

Advanced Mobile Products Now Part of AutoByTel Suite

Scott Pechstein of AutoByTel talks about the company’s recent acquisition of Advanced Mobile by his company.  Just before the 5:00 mark, Pechstein makes his comments about how auto dealers should be using mobile.

 

 

Here’s an updated video promoting the new mobile product for auto dealers.

 

 

In this video, new Senior Vice-President, Mobile, Bret Dunlap talks about the evolution of TextShield — a unique interactive text messaging platform that allows auto dealers to engage mobile website visitors via a secure text messaging solution.

 

Apr
28

Ring Race a rousing success

Author Brad Bierman    Category Mobile Marketing     Tags

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The winning couple in the Ring Race III event, Jason Bondzio (l), and his finance Cristina Saenz (second from right), pose with Thomas Markle Jewelers owner Thomas Markle (blue jacket), and race coordinator Sarah Markle (r)  following the competition in Houston on Saturday. (photo credit: Michael Candelori)

Some 200 couples participated in Ring Race III in the Houston suburb of The Woodlands on Saturday, resulting in the awarding of a $17,000 Hearts On Fire engagement ring to the winning couple of the SMS text-based scavenger hunt.

Thomas Markle Jewelers in conjunction with a host of other major partners, was the presenting sponsor, and the event was promoted heavily by radio station KRBE 104.1 FM, with the station’s morning personality Roula on hand to welcome the participating couples before the race at Town Green Park.

Ring Race uses ATS Mobile’s exclusive interactive game technology for the mobile scavenger hunt, with customized questions pertaining to the local event, and an opportunity in this case for couples to accumulate points for both the engagement ring, and second and third-place prizes.

After the competition all the couples that ran and worked to solve clues met at the nearby Kona Grill for the awarding of prizes, and once the winning couple was announced came a proposal from the groom-to-be, Jason Bondzio, to his new fiance, Cristina Saenz, to loud cheers from all on hand.

Congratulations to all the couples that participated.

 

 

Apr
25

Dreams of an engagement ring lure Houston-area couples on Sat.

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Saturday afternoon in Houston is the latest TreasureText event, the-brand-building mobile scavenger hunt sponsored by jewelry stores around the country using ATS Mobile’s interactive SMS text technology.

Several hundred engaged couples will be participating in “Ring Race 3 – Houston” starting at 12:00 p.m. CDT at Town Green Park and traversing through The Woodlands. The event is sponsored by Thomas Markle Jewelers, and contestants will be competing for the first prize of a $17,000 Hearts On Fire engagement ring.

For the last several weeks, Top 40 radio station KRBE 104.1 FM had been inviting listeners to register for the event, or win a guaranteed spot in the race by tuning into the Roula and Ryan morning show.  Registration was also available via Facebook.

Be on the lookout, TreasureText events will continue this spring/summer around the country including at Austin, Tex., San Antonio, Omaha, Albuquerque, Billings, Mont., and Chicago.

Apr
24

Miami Research Associates use text message marketing

Logo MRA

Florida-based, Miami Research Associates (MRA) is the largest privately-owned multi-specialty clinical research center in the United States.  Its mission is to share clinical research expertise in partnership with the pharmaceutical industry.

Established in 1996, MRA delivers best-in-class clinical research services through a highly trained, experienced and dedicated staff consisting of 25 board-certified subspecialty physician investigators, 45 ACRP certified clinical research coordinators, seasoned nurse practitioners and registered nurses, research pharmacists, exercise scientists, registered dietitians, and a team of certified technicians (radiography, laboratory, PSG, DEXA, and sonography).

MRA uses ATS Mobile’s SMS text message service to communicate with potential participants in their studies, as seen on one of its recent Tweets:

We need #healthy #males ages 21-55 for a #research #study #earn $2,200! #paid #participate #miami TEXT the word FB to 84444

Text message marketing allows MRA to instantly communicate a message and provide a link to a website page, and build a data base of users who have interacted with the company.

Apr
22

Geo-Conquesting with Mobile Advertising

If you’ve been around the advertising world a while, you’ve probably heard of the term “conquesting.”  We used to use it when I was in the television advertising business.  If a local business was going to have a news story about them on the local newscast, you’d call the competitor that you represent to sell them an additional advertisement within the same newscast.

Mobile advertising, however, takes conquesting to a whole new level with geo-conquesting, as you’ll learn from ATS’s Bob Bentz who speaks from Frawley Stadium–home of the Wilmington Blue Rocks.

 

Some of the best practices for geo-conquesting include:

  • Tell the consumer how close they are to your store.
  • Provide easy access to a map or directions on how to get back to your store.
  • Allow them to ask questions immediately, like through our Text Anytime product.
  • Provide a powerful alternative.  They are probably about to buy NOW, so you need to give them a good reason to divert back to your store.  If not, you’ve lost them.  Make them an offer they can’t refuse!
Apr
15

Race for the Ring

London Jewelers sponsored Race for the Ring at Flushing Meadows Park on Saturday.  Over 220 couples participated in a text message scavenger hunt with the grand prize being a $20,000 diamond ring!

London Jewelers Race for the Ring

Over 220 couples learn the rules for Race for the Ring.

 

Contestants were given clues via text message.  When they answered the clue, they were then given their next challenge.  To solve the challenges, couples needed to find various landmarks in the park and retrieve the correct responses.  The game was ninety minutes long and varying point values were given for each question.

Scavenger Hunt games

Contestants hustled around the park to solve clues received via text message.

Watch as the final winner receives a phone call, only somebody’s Mom called at just the wrong time!

 

scavenger hunt proposal

As hoped, the game culminated in a proposal for the winners.

The game was promoted by XVoke with the text messaging technology provided by ATS.

Apr
14

Top 20 Marketing Experts on Social Media

Anyone in the mobile marketing field knows how important it is to stay informed on all the recent news and information related to the field.  With all the information available, however, it can be hard to decipher who to listen and who to skip.  Well, we’re here to help.  Check out our list of the Top 20 companies and people talking about mobile marketing on social media who YOU need to follow.

Top 20 Social Media Marketers to Follow

  1. MMA Global (Facebook, Twitter): an international association that seeks to promote both mobile marketing and advertising as critical communication tools.
  2. Mashable (Facebook, Twitter, Google+): self-described as the leading information of resources for the current “Connected Generation”
  3. Marketing Charts (Facebook, Twitter): breaks down the the latest trends in both digital and traditional marketing through charts, data, video, and other visuals.
  4. Marketing Profs (Facebook, Twitter, LinkedIn, Google+): provides marketing advice for close to 600,000 smart marketers worldwide.
  5. Engadget (Twitter, Facebook, LinkedIn, Google+): Without mobile gadgets, there can be no mobile marketing. Follow Engadget to find out about all the latest mobile devices being released for public enjoyment – and for marketing.
  6. IntoMobile (Facebook, Twitter): A top source for breaking news on mobile technology.
  7. Mobile Marketing Watch (Facebook, Twitter): As the self-proclaimed “pulse of the mobile marketing industry”, never miss MMW insight on consumer and B-2-B marketing via mobile.
  8. Mobile Commerce Daily: Stuck trying to figure out how to integrate commerce into your mobile strategy? Mobile Commerce Daily not only offers tips on how to do so, but shares how other pros do it effectively.
  9. Mobile Marketing Magazine (Facebook, Twitter, Google+): The best online print and online media magazine source for the international mobile marketing industry.
  10. Social Media Today (Facebook, Twitter, Google+) Provides followers with information on the latest social media trends and effective tools from a variety of bloggers.
  11. Greg Stuart – Current CEO for MMA Global who has been an expert in both the traditional and digital marketing world for over 30 years.  He is the former CEO of the Interactive Advertising Bureau and author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. 
  12. David Murphy – Co-founder and editorial director for Mobile Marketing Magazine who discusses both news and events related to mobile marketing on Twitter.
  13. Samantha Murphy Kelly: a Tech Reporter at Mashable whose work has appeared online at CNN, Yahoo, CBS News, and even on radio shows like NPR.  Kelley keeps Twitter followers up-to-date on news in the digital world.
  14. Kim Dushinki: As President of Mobile Marketing Profits and founder of the International Mobile Marketing Business Network, Dushinki is essentially a mobile marketing guru.  Follow this author The Mobile Marketing Handbook to find out about all there is to know about the field we love best – mobile marketing.
  15. Ian Huckabee: a popular social strategist and technologist from the New York areae who shares information on mobile technology via Twitter.
  16. Mark Johnson: As President and CEO for Loyalty360, Johnson provides those in the marketing world with insight on how to  build customer loyalty to one’s business or brand – especially through mobile.
  17. Geoff Alexander (Facebook,Twitter): this award-winning Google Adwords Specialist and Consultant helps businesses of all sizes boost their SEO results for the most popular search engine.
  18. Saffron Brady: A Digital Marketer from Dublin who keeps followers in the loop about the online marketing industry worldwide.
  19. Brianna Smith: Smith is a Marketing Coordinator in the St. Louis area specializing in social media for Fpweb.net. Follow her to get information on the social media world from a marketer’s perspective.
  20. Internet Marketing: Offers daily insight into online marketing in all its forms (Mobile, Search Engine, Internet, SEO).
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