Browsing all articles from February, 2014
Feb
19

Video Production for Restaurants

Hey, did you know that we do corporate video too?

It’s all part of the complete mobile marketing suite of services that we can provide to your business.  We don’t farm it out; we do it right here in house!

Our talented creative director Michael Candelori heads up the video division and he knows a thing or two about video.  So much that he spent several years in Hollywood working on the Fast and Furious movies!

Take a look at the video that we offer as part of our Restaurants To Go product.

 

Feb
18

Texting Tuesday: Text Message Marketing – Your Message on the Move

Bob Bentz, president of ATS Mobile, gives his quarterly update on text message marketing and what it could do for your business.

In this video, Bob gives his Top Text Message Marketing Tips, covers the recent TCPA regulations that have had a significant impact on the mobile world, and gives you SMS marketing best practices.

Feb
14

Valentine’s Day Goes Mobile

Even Valentine’s Day has gone mobile.  Nearly half of Americans shopped on their tablet or smartphone for a Valentine’s Day gift.

Valentines Day average spend

Did you out-spend the average this Valentine’s Day?

Certainly has been a rough winter across much of the USA.  Hopefully, Valentine’s Day will put a smile on many faces today.

Feb
12

The Building Blocks of Mobile Marketing

As part of our continuing Mobile Marketing Knowledge College, ATS Mobile’s Brad Bierman discusses the foundations for a successful mobile marketing campaign.

 

Missed our last installment of the Mobile Marketing Knowledge College? Watch Scott Bronenberg teach you how to sell more during a snowstorm with geo-targeted mobile advertising…in an actual snowstorm.

Feb
10

QR Codes for Trade Show Promotions

Last week, I had the pleasure of visiting London for the ICE Show and London Affiliate Conference.  This has been a good vertical for our international offices with IVR broadcast messaging and text messaging.

Here are a few of my favorite QR Codes that I found on the floor of the events.  While I would have liked to have seen the companies use Custom QR Codes to get a 2.3x greater scan rate, the many QR Codes that I did find showed the value of the technology.

QR Code information

What could be more British than a QR Code on my tea bag?

QR Code on food

You could obtain a Sweet Deal from this company that had these tantalizing treats at its booth.

QR Codes for trade show giveaways

A remedy for having a trade show floor Chocolate Attack.

QR Codes on pretty girl's shirt

I find it a little unusual to ask a pretty girl if I can scan her shirt, but I guess people do it.

 

 

 

Feb
5

Top 20 Leaders in Mobile to Follow

2014 is projected to be a big year for the mobile marketing industry.  Not only is mobile device ownership and use expected to skyrocket, but mobile marketing is becoming increasingly important to businesses of all sizes and industries.  Here is a list of the top 20 users on Twitter helping us keep up with up-to-date information on the mobile marketing industry who we recommend you follow:

Twitter Goes Mobile

  1. Mobile Marketing Association (@MMAglobal ) – this leading trade association seeks to expand the creation and growth of mobile marketing technologies in the U.S. and abroad.
  2. Mobile Marketer (@Mobile MaktrDaily) – one of the top online news sources for information on mobile marketing, media, and e-commerce online.
  3. Mobile Marketing (@MMMagTweets) –published by Dot Media, Mobile Marketing from London, UK shares insight on the mobile marketing industry.
  4. Engadget Mobile (@engadgetmobile) – this page offers get up-to-date information on the latest mobile gadgets.
  5. IntoMobile (@IntoMobile) – one of the most widely read source on cell phones which also features up-to-date reviews on new mobile technology.
  6. Gregory Hickman (@gjhickman) – founder of MobileMixed.com and author of The SMS Marketing Handbook who does mobile marketing for Cabela’s.
  7. Hank Mondaca (@Mobil_Marketer) –VP of Sonic Mobile USA working to bridge the gap between both techies and marketers, particularly in the mobile arena.
  8. Helen Keegan (@technokitten) – A mobile marketing specialist for over 10 years and creator of the blog Technokitten.com.
  9. Liz Philips (@iizLiz) – Sr. Marketing Manager at Qualcomm with over 15 years of experience in the marketing field who discusses app technology on Twitter.
  10. Graham Charlton (@gcharlton) – Editor-In-Chief of Econsultancy who blogs about digital marketing and commerce.
  11. Angie Schottmuller (@aschottmuller) – Director of Optimization at Three Deep Marketing who has worked with both B2C and B2B companies for over 13 years. Her specializations include mobile conversion optimization, mobile landing pages, and mobile SEO.
  12. Katrina Klier (@KatrinaKlier) – Managing Director of Global Marketing and Communications at Accenture and a Women in Tech Advocate.
  13. Scott Stanchak (@ScottStanchak )– Mobile Marketing Manager for the New York Times who offers up-to-date insight on apps.
  14.  Bhavishya Kanjhan (@bhavishya) – Mobile Marketing Professional and Tech Contributor for Gulf News also listed as one of Dubai’s “100 most compelling tweeters”.
  15. Rhonda Rice (@shegeek) – A Mobile and App Development Entrepreneur from the Dallas, TX area
  16. Tom Edwards (@BlackFin360) – a Mobile, Social, and Digital Marketing  expert who and VP of Digital Strategy
  17. Kelly Hodgkins (@kellyhodgkins) – Senior Editor for IntoMobile and app reviewer who has been a technology writer for about 5 years.
  18. Ann Handley (@MarketingProfs) – Chief Content Officer at MarketingProfs and author of Content Rules: How to Create Killer Blogs, Podcats, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
  19. eMarketer (@eMarketer) – Offers up-to-date information on digital marketing, commerce, and media
  20. MobileMarketingWatch (@MobileMW) – A mobile marketing resource owned and operated by mobileStorm in Los Angeles
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