Browsing all articles from June, 2013
Jun
27

ATS Mobile Now Offers Mobile Video Services!

As part of our mobile suite, ATS Mobile now offers mobile video services for apps and mobile websites.  With the skills of our new web creative, Michael Candelori, ATS Mobile is now able to make custom videos for your business or restaurant.

Check out this sample video created by Michael for India4U in Antioch, CA.

 

For more information on our mobile marketing services, visit ATS Mobile.

Jun
27

Google To Strike Down Sites That Are Not Mobile-Optimized

In the fall of 2013, Google is implementing new mobile SEO guidelines that have the potential to seriously affect the rankings of websites for many Fortune 500 companies.  According to a report from Pure Oxygen Labs, 94% of Fortune 500 companies do not have the mobile presence that is required under these new guidelines. Google recommends that mobile sites have responsive design so that web pages will adapt to all mobile devices including IPhones, Androids and Blackberrys. As of right now, only 11% of Fortune 500 companies’ mobile sites have the recommended responsive design.

google mobile seo guidelines

In addition to having a mobile-optimized design, Google is taking into consideration several other factors  in the mobile SEO guidelines. Google will be rewarding sites that have strong mobile SEO, and will strike down on sites that have error pages, long load times and irrelevant redirects.

Now is time to improve your mobile presence before Google’s new guidelines are put into place. For more information on how to improve your mobile SEO and to implement responsive design, visit ATS Mobile.

Jun
26

Webinar: Mobile Marketing for Personal Injury Lawyers

Check out the latest video in our webinar series: Mobile Marketing for Personal Injury Lawyers.

Jun
26

The ATS Mobile Office is on the Move!

By the end of the summer, ATS Mobile will be moving from our current office in Wayne, PA to King of Prussia, PA. Some members of the team stopped by the new office yesterday to see the progress of the construction. Check out the pictures of the new space below:

Bret Dunlap and Scott Bronenberg discuss the construction plans.

Bret Dunlap and Scott Bronenberg discuss the construction plans.

new office 2

new office 3

Jun
26

Quarter 2: Mobile Search Continues to Grow

It should be no surprise that mobile search has continued to increase in Q2 of 2013. For the last several quarters in 2012 and 2013, mobile search spend has doubled on a year-to-year basis and this most recent quarter is no exception. According to a recent IgnitionOne report, spend on tablet search increased 116% and spend on smartphone increased by 106% on a year-over-year basis.  Search spend, in general, has increased by 7% since quarter 2 of 2012, showing that mobile search is making up a larger and larger share of the paid search market.

Mobile search spend continues to increase exponentially during the second quarter of 2013.

Mobile search spend continues to increase exponentially during the second quarter of 2013.

In addition to increase mobile search spend, the report also shows that clicks and impressions both increased during Q2.  Clicks increased by 104% for tablets and by 82% for smartphones. The number of impressions grew by 91% for tablets and 135% for smartphones.

For more information on mobile search and mobile marketing in general, visit ATS Mobile.

Jun
25

Why is Mobile SEO So Important?

According to a new study by Forrester Research, 54% of US adults said that they have typically found the websites that they have visited in the last month via organic search results. Following organic search results, social networking and links from other sites were also shown to be influential sources for website discovery.

In addition, several sources showed significant increases from 2011. In particular, links from email marketing increase by over 10% in the past year, and paid search also increased from 8% to 18%.

Organic search dominates amongst website discovery sources.

Organic search dominates amongst website discovery sources.

 

These statistics further support the importance of both desktop and mobile SEO. If 54% of your customers are going to access your site via search engine results, it is essential that you practice good SEO so that your website will rank as high as possible in search engine results.

For more information on improving your mobile SEO, visit ATS Mobile.

Jun
21

Customers React to Poor Mobile Presence

SOASTA-Reactions-to-Poor-Mobile-Experiences-June2013

 

As seen in the chart above it is clear that having a aesthetically pleasing and effective mobile platform is an essential tool for interacting with your customers. If we add the three columns on the right of the chart we see that these three long term negative associations reflect the feelings of 44% of those polled. Make sure your mobile website is not a turn-off to your customer.

 

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