Mar
6

iPads Key to Starting Up Luxury Auto Sales

Think mobile marketing is all about pizzas and night clubs? Think again.

Autos are one of our biggest categories. In fact, the exclusive 2012 study by ATS Mobile interns showed that the automotive industry was the second largest user of our text message marketing solution at 84444.com and 84444.ca. That ranks autos just behind restaurants and ahead of night clubs!

This should come as no surprise as we’ve long known about affluent users and their love of iPads. Tablet ownership is more widespread among affluents than any other income group and those numbers continue to grow according to Ipsos MediaCT. In July 2012, 27% of affluents owned tablets.

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