Browsing all articles from August, 2012
Aug
29

Smartphone Ownership Passes 50% in USA

Penetration of smartphones in the USA market has now surpassed 50%,

according to a May, 2012 study by Nielsen

Aug
29

Carrier Market Share USA

Verizon and AT&T continue to battle it out for dominance in the USA market with Verizon maintaining a slight lead.

Aug
22

Smartphone Owners Wealthier

It should be no surprise that smartphone owners tend to be wealthier, according to a study by Frank N. Magid Associates.

53% of smartphone users report having an income of more than $50,000 compared to the general population where $41,000 is the norm.  17% of smartphone users make a 6 figure income compared to just 12% of the population that has an income of $100,000 plus.

With smartphone sales continuing to surge, however, we would anticipate more lower income Americans to jump on the smartphone bandwagon.

 

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Aug
13

New Mobile Billing Committee Gives Hope for USA

Mobile payments offer a tremendous opportunity for those of us in the telemedia business.  Giving consumers the ability to pay microbills through their mobile carrier would open up tremendous possibilities for both the industry and the consumer.

For mobile payments to meet these lofty goals, the US carriers will need to develop a level of cooperation and agreement on how the business should be run.

While there have been mobile billing options to date, all have fallen a bit short. Premium SMS has been beset by numerous audits and a poor payout return that have made it less effective than it might have been.  Other mobile billing options have appeared to have improved on the payment process and return, but often the problem is that all carriers do not choose to participate.  And, if all of the carriers are not participating, it makes for a tough sell.

One of the biggest frustrations that we face in the United States is the carriers apparent inability to set unified standards for the industry.  Take premium SMS, for example.  The Mobile Marketing Association gives us a guidelines book that is in excess of 2 inches wide!  Many of the pages are dedicated to differing standards set on everything from advertising to payout time periods.  It is, quite frankly, not a user friendly system.

There is hope on the horizon, however.  A newly formed group called the Mobile Payments Committee hopes to bring the big four carriers to the same bargaining table in an effort to put together a unified system for mobile payments.  In fact, Jackie Moran, of Verizon, has been selected to chair the committee.

Let’s hope that this group is able to put together rules and regulations that those of us in the industry will gladly follow in an attempt to have a unified and profitable mobile billing platform.

Aug
10

Half Of Cell Users Have Smartphones

Author Bob Bentz    Category Uncategorized     Tags

Nielsen has found through survey half of the mobile phone users are using smart phone. In the last year the number of mobile subscribers with a smart phone is 49.7% but in last year February it was 36%, reflecting a 38% increase. And over the last three months more than two-thirds people who bought a new handset choose a smart phone over a feature phone.

 

 

 

 

 

 

 

 

 

 

 

 

 

In the term of smart phone operating system Android has maintained a leading position 48% share of the market, and 43% chose an iPhone. Only 5% bought a BlackBerry, and 4% got another type of smartphone. Apple has got a position because of iPhones 4s. The demand of of Black Berry and other phone is decreeing including Microsoft’s Windows Phone platform.

 

Windows Phone could get a much-needed boost when AT&T launches Nokia’s Lumia 900 in April. The carrier is planning a major push behind the Windows Phone-powered smartphone, priced at $99.99

Nielsen has found through survey half of the mobile phone users are using smart phone. In the last year the number of mobile subscribers with a smart phone is 49.7% but in last year February it was 36%, reflecting a 38% increase. And over the last three months more than two-thirds people who bought a new handset choose a smart phone over a feature phone.

In the term of smart phone operating system Android has maintained a leading position 48% share of the market, and 43% chose an iPhone. Only 5% bought a BlackBerry, and 4% got another type of smartphone. Apple has got a position because of iPhones 4s. The demand of of Black Berry and other phone is decreeing including Microsoft’s Windows Phone platform.

 

Windows Phone could get a much-needed boost when AT&T launches Nokia’s Lumia 900 in April. The carrier is planning a major push behind the Windows Phone-powered smartphone, priced at $99.99

Aug
9

Have a Mobile Website Yet?

If you weren’t sure if you needed a mobile website or not, these statistics should give you added incentive to get one.  It’s a good look at what Americans are doing on their smartphones and searching for information about local businesses is one of them!

 

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