Browsing all articles from May, 2012
May
31

Mobile Making Its Move: Now 1.5% of All Advertising

Many advertisers report that mobile advertising provides its company with the best ROI of all promotional methods.  Yet, despite this, mobile, although increasing in percentage of advertising invested, still is not getting its fair share of the overall advertising pie.

Mobile now represents 1.5% of all advertising spent, but is projected to reach 5.5% by 2016.  Perhaps you saw some of this mobile advertising in the Super Bowl this year.

 

2012-05-31-mobile-ads

May
22

QR Codes Cover Your Glass

It seems like every month that companies are figuring out new and innovative ways to advertise their products.  Most recently have been the QR codes.  QR codes are now customized, and are found in a number of different places.

Guinness has come up with an idea to put their QR code on a glass of beer.  The QR code does not show up unless a dark colored beer is in the glass.  Furthermore, when you are at a bar raising your glass, you can easily scan the QR code to get all the information about the product you need.  

May
15

What is a QR Code and How Can It Help my Marketing?

A QR code is a specific matrix barcode that is readable by dedicated barcode readers that are most commonly contained on smart phones.  The QR code usually consists of black modules arranged in a square pattern on a white background.

build-a-bear-qr-150x150

Build A Bear Workshop has a Custom QR code for customers to use.

At Advanced Telecom Services, however, we like to generate custom QR codes with some branding for you, just like the one on the left.  Through our proprietary software, we are able to add your logo or message to the QR code.

We also create mobile websites for use with your QR code.  These mobile web sites are optimized for the smaller screen of the mobile phone.  Virtually anything that you can do on a web site can be done with a QR code.

There are so many uses for QR codes that it’s difficult to know where to start.  Virtually anything that you can do on the internet, can be accessed through a handy QR code.  When you scan a QR code with your smart phone, you can link to digital content on the web or activate a number of cell phone functions such as email, IM, text message, or connect the mobile device to a web browser.

Some ways that QR codes are being used today include:

  • Magazines and newspapers
  • Additional advertising information
  • Web site traffic
  • Video link
  • The back of your business card
  • Outdoor advertisements
  • Product tags and packages
  • Convention name tags
  • Menus
  • Tickets
  • Directions to your store
  • Mobile coupons
  • Downloading e-books

QR codes have been popular in Japan and Korea for many years, but are just beginning to have a significant impact here in North America.  QR codes are just one of the many important elements that you need to incorporate into your mobile marketing plans.

 

May
15

We’ve Got an App for That

When Apple Computer launched the iPhone 3G in 2008, a whole new world of mobile marketing emerged with the creation of the Apple App Store.

The Apple App Store is a collection of software programs or applications that can be downloaded to, and run on, a “smart” phone or other mobile devices. The range of apps is bewildering with over 100,000 iPhone apps in the App Store, all accessible only through the Apple iPhone.

But, although Apple created the “App” buzzword, iPhones represent only 5% of the overall mobile phone market share and 25% of the smart phone market. Blackberry, in contrast, has 43% of the smart phone market. Hence, to have a completely accessible product to reach your entire marketplace, your app needs to also reach Google’s Android operating systems, Palm’s webOS, Blackberry’s App World, and Windows Marketplace for Mobile. Unfortunately, each needs to be designed separately, as Apple’s Apps exist in a “walled garden” and will only work on iPhones.

Development of Mobile Apps

Advanced Telecom Services’ applications development group designs, develops, and hosts custom mobile apps solutions for businesses and brands. Our solutions are all designed to be carrier agnostic, thus resulting in complete access to the smart phone market and not just to iPhones.

Our development team has been developing mobile solutions and apps together since 2004. Our impressive client list includes: internationally known businesses such as AT&T, IBM, and American Express; media partners CBS, Turner Broadcasting, The Golf Channel, Versus; sports organizations including the PGA of America, NCAA, National Hockey League; the United States Golf Association.

Unlike some other organizations, all of our mobile apps are developed in-house in the United States to ensure they are user-friendly and compatible with all North American mobile phones. Remember, a mobile app needs to work on more than just iPhones to maximize its valuable in the marketplace.

The Mobile Apps Marketplace

In 2009, $6.2 billion was spent on mobile apps, according to the Gartner Group. That figure is up over $2 billion from just a year prior. Revenues for mobile apps are projected to exceed $29.5 billion in 2013.

Mobile apps represent a marketplace that your brand cannot afford to ignore.

May
15

INFOGRAPHIC: History of the QR Code

We love the QR Code and we saw this infographic about the History of the QR Code, we just couldn’t resist.

history-qr-codes

May
15

A One Stop Mobile Marketing Shop

Mobile marketing – is an all-encompassing array of products that your business or organization needs to stay current.  You need a fully integrated and complimentary mobile marketing strategy that engages customers and prospects on a variety of levels. Advanced Telecom Services, a Philadelphia-based mobile marketing company, offers its customers a One Stop Mobile Marketing Shop where you can obtain all of the important elements of your mobile marketing program.

Text Message Marketing – is the pillar that holds up the mobile marketing building.  While not the sexiest element of mobile marketing, it is the most pervasive and therefore, the most important aspect of a mobile marketing campaign. You can utilize our Do-it-Yourself Mobile Marketing site on 84444.com or you can benefit directly from our experience and expertise by using our Text Message Concierge Service offered at PromoTXT.com.

TextChat – is a web-based solution that allows your sales and CSR’s to interact with consumers real-time via two-way SMS/Text conversations on their desktop PC or tablet.  All communications and contact information is archived and easily exportable to CRM tools.  Moreover, your personnel can be alerted via email or text message whenever a new message arrives.

Mobile Web Sites – Your web site probably does a great job of serving your internet customers, but your mobile customers are simply not the same as your traditional internet customers.  A great mobile web site offers easy navigation and clear content delivery that is customized for the smaller screen of the mobile customer.

Apps – are red hot and our team has been developing apps for some of the largest media companies and sports teams in the country.  And, one of the benefits of our mobile apps development is that it is done right here in our offices and right here in the United States.

Custom QR Codes – You’ve certainly seen those black and white boxes all over the place in the past year.  QR Codes provide a convenient and quick way to reach some of your most prized content, but at the end of the day, most look the same and offer no branding for your company.  Not with Advanced Telecom Services’ Custom QR Codes.  We provide the same QR Code, but customized with your brand and an enhanced usage rate that is 3.2 times greater than traditional QR Codes.

IVR – While mobile is clearly the future, not everybody has embraced it yet.  And, if your brand reaches more traditional consumers, you should have an Interactive Voice Response element to it as well.

May
15

Text Message Marketing

Text Message marketing provides a one-to-one relationship with your consumer in a way that no other medium has ever done before.

There is no better way to reach young adults and teens than with text message marketing.The cell phone is an incredibly personal device. It’s so personal, in fact, that even husbands and wives don’t ever share it.

The cell phone is with the individual 24 hours a day, even when asleep. Ever forget yours? It’s like leaving your wallet or keys behind and you’ll likely go back to retrieve it immediately.

Text Message Marketing is Opt-in Marketing

Text message marketing is opt-in marketing. It is subject to the same SPAM laws as email marketing. While the regulations haven’t done a very good job in keeping your email SPAM filter any less busy, with mobile, opt-ins are rigorously enforced.

You must have permission or an existing relationship with a consumer to send mobile marketing messages to his or her cell phone. And, that’s precisely why text message marketing works so well. Consumers have actually requested to receive your marketing messages.

Creating a Database of Opt-Ins

The key to a successful mobile marketing campaign is to build a large and highly targeted database of opt-in participants. The opt-in is best obtained through an interactive mobile marketing program where the consumer texts a unique keyword to a short code. An example is this:

Text RESULTS to 84444

In this case, “RESULTS” is the keyword and “84444” is the short code. The carriers require that a short code be used for all promotional and marketing messages. You can’t simply get a list of cell phone numbers and start sending text messages to them like you would to your friends.

Once a consumer has participated in an interactive mobile marketing campaign such as the one listed above, the marketer has now created an opt-in since it has an existing relationship with the consumer.

There are, however, other acceptable means to creating an opt-in. An opt-in can be created through a web site or through any other acceptable means where the consumer has requested that he or she be contacted via text message.

Through opt-in means, the marketer has now created a very valuable database indeed. These are consumers who want to hear from you in the future.

What to do with Your Opt-In Database

Once you have created an opt-in database, you can now send broadcast text messages to that consumer. These messages might be to notify your database of upcoming events, sales, or simply to keep your brand in front of the consumer.

One of the best things about mobile marketing is that you can create various categories of opt-ins based on geography, demographics, or interests. That way, you can send the most relevant messages to the individual consumers.

You can also reach the consumers when they are most likely to act on your offer. For example, if you were a sandwich shop, sending your broadcast text messages just before lunch time would be an ideal way to generate more business for your restaurant.

The Best ROI in Marketing Today

You want the best return on investment for your promotional dollars and mobile marketing, when paired with a proper marketing mix, delivers that.

Text message marketing is surprisingly inexpensive. For instance, with Advanced Telecom Services’ 84444.com product, you can open a mobile marketing account and then get started in mobile promotions or mobile advertising for as little as $79 per month. Since you are using a shared short code, you won’t have to pay the required $1000 per month and high initial investment to get started in the mobile marketing business. We’ve already done that for you.

Reaching your best customers with a personalized mobile message has never been easier or more economical than with the do-it-yourself mobile marketing tools provided by Advanced Telecom Services.

We’ve got your customers…right in their pockets.

May
15

Be Mobile Friendly

When Apple Computer launched the iPhone 3G in 2008, a whole new world of mobile marketing emerged with the creation of the Apple App Store.

The Apple App Store is a collection of software programs or applications that can be downloaded to, and run on, a “smart” phone or other mobile devices. The range of apps is bewildering with over 100,000 iPhone apps in the App Store, all accessible only through the Apple iPhone.

But, although Apple created the “App” buzzword, iPhones represent only 5% of the overall mobile phone market share and 25% of the smart phone market. Blackberry, in contrast, has 43% of the smart phone market. Hence, to have a completely accessible product to reach your entire marketplace, your app needs to also reach Google’s Android operating systems, Palm’s webOS, Blackberry’s App World, and Windows Marketplace for Mobile. Unfortunately, each needs to be designed separately, as Apple’s Apps exist in a “walled garden” and will only work on iPhones.

Development of Mobile Apps

Advanced Telecom Services’ applications development group designs, develops, and hosts custom mobile apps solutions for businesses and brands. Our solutions are all designed to be carrier agnostic, thus resulting in complete access to the smart phone market and not just to iPhones.

Our development team has been developing mobile solutions and apps together since 2004. Our impressive client list includes: internationally known businesses such as AT&T, IBM, and American Express; media partners CBS, Turner Broadcasting, The Golf Channel, Versus; sports organizations including the PGA of America, NCAA, National Hockey League; the United States Golf Association.

Unlike some other organizations, all of our mobile apps are developed in-house in the United States to ensure they are user-friendly and compatible with all North American mobile phones. Remember, a mobile app needs to work on more than just iPhones to maximize its valuable in the marketplace.

The Mobile Apps Marketplace

In 2009, $6.2 billion was spent on mobile apps, according to the Gartner Group. That figure is up over $2 billion from just a year prior. Revenues for mobile apps are projected to exceed $29.5 billion in 2013.

Mobile apps represent a marketplace that your brand cannot afford to ignore.

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