US Top Mobile Categories by Growth in Audience

According to comScore MobiLens, 3 months average ending December 2011 versus December 2010, U.S; it was found that the consumers progressively turn to their devices  for retail and commerce,  a tendency that many analysts would highlight as one of the most important stories for  2012. The disruptive force of mobile in the retail environment provides brands  with a significant opportunity to reach customers through a highly personal  digital channel while at the same time posing a challenge, as consumers increasingly consult their new favorite shopping  companion – their smartphone – inside stores.  In December 2011, 28.5 million mobile users  accessed online retail content  on their mobile devices, which is 87 percent increase compared to the previous year. Commerce-related content, including Electronic Payments  (up 80 percent),  Classifieds  (up 72 percent),  Auction Sites (up 70 percent)  and Shopping Guides  (up 67 percent),  all realized strong gains over the past year. Health Information has continued  to gain popularity for mobile users  leading as the top-growing  content  category in 2011, surging 134 percent  to reach 18.5 million.



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