Browsing all articles from March, 2012
Mar
28
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Google Becomes Dominant Search Engine in Czech Republic

Spurred by heavy television advertising, Google is now the #1 search engine in the Czech Republic after overtaking Seznam last year.  According to ComScore,  Google now has less than 50% market share only in these countries:

  • Russia (where Yandex is #1)
  • Japan (Yahoo)
  • China (Baidu)
  • Taiwan (Yahoo)
  • South Korea (Naver)
Mar
27
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Percent of Smartphone Audience that Scanned a QR Code

During 2011, QR codes came onto the scene as a way to tie mobile and traditional marketing. According to comScore MobiLens (3 months average ending December 2011);  during 2011 it was found that among the smartphone audience, 20.3% of the United States, 16.1% of Canada, 15.6% of Germany, 12.6% of France, 12.3% of the UK, 11.9% of Spain, and 10.1% of Italy scanned a QR (Quick Response) code.

Mar
27
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Result of Scanning QR Code by Percent of Smartphone Scanning Audience

According to comScore MobiLens (3 months average ending December 2011, US), it was found in the U.S. that among the smartphone audience who used the QR Code; 73.3% received product information, 32.2% got coupon or offer, 25.1% received event information, 12.7% received Charity/Cause information, and 10.9% could download application. QR codes prove that mobile marketing can be assimilated into existing campaigns to help reach desired consumer segments and further bridge the gap between mobile and traditional marketing strategies. But, marketers must understand about engaging consumers with these codes and how these codes can complement traditional marketing strategies.

Mar
24
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US Lacrosse App Appreciated

US Lacrosse app helps coaches plan practices

Over the last decade, US Lacrosse has invested significant resources into developing its Coaching Education Program (CEP). The program includes online instruction, in-person clinics, and a certification component. One of the newest tools in the CEP arsenal, the Mobile Coach application, is drawing rave reviews.

“I love the darned thing,” said Mark Lubic, who coaches both high school (Narragansett) and youth lacrosse (South County Youth Lacrosse) in Rhode Island. “I use it constantly.”

Since launching early in 2011, nearly 10,000 US Lacrosse members have taken advantage of the tool, which is available free to US Lacrosse members at www.uslmobilecoach.com. The USL Mobile Coach allows users access to a library of more than 200 drills for both men’s and women’s lacrosse. The drills can be searched by gender, experience level, or the type of skill a coach is seeking to develop. All drills are color coded on the site – green for basic, yellow for intermediate and red for advanced.

“It’s a great resource and gives coaches the flexibility to use drills in different ways,” said Chris Snyder, manager of coaches education for US Lacrosse who played the lead role in developing the Mobile Coach.

“When I’m looking for something new, I’ve got over 100 drills to use,” said Lubic. “Even with a green drill, you can add a couple things to it and make it a yellow, or even a red drill.”

Each drill comes with a corresponding PDF that shows how to set up the drill, what the objective is and ways to vary the drill. In addition, a significant number of the drills have video examples so that coaches can get a feel for what the drill should look like in action.

“The videos are so helpful,” said Lubic. “At practice, if they’re not getting something, we can pull up the video on the smart phone and they can look at what we’re trying to do. “

More than just a drill library, the Mobile Coach also includes a practice planning component. Coaches can go onto the Mobile Coach web site, build a practice plan using the drills and then save it to their smart phone. The practice plans can also be emailed out to other coaches, or team members.

“Most youth coaches only have about five minutes to put together a practice plan,” said Sndyer. “This lets you do a lot of work in a short amount of time.”

The product is constantly being tweaked with more drills and videos added to the libraries and Snyder said the next major round of developments will include improved sharing capabilities, additional drills and overall enhancements to the product, such as linking the drill and video libraries.
The USA Lacrosse app was developed by Advanced Mobile.

Mar
19
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QR Code Statistics for 2011 and 2012

The use of the QR Code increased by 6 times in 2011 and with increased smartphone penetration for 2012, it shows no signs of retreating.

If 2010 was the year of mobile, then 2011 was the year of the QR Code. The percent of print ads containing QR Codes showed growth from below 1% of all print ads in January 2011 to in excess of 6% of all advertising in December 2011.

QR Code Use 2011

 

While a variety of 2D barcodes were used in the print advertisements, the vast majority (87.8%) of those utilized in print were QR Codes. The Microsoft tag, a multi-colored tag using triangular shapes, was second most popular with 10.2%. The JagTag, DataMatrix Code, SnapTag, and EZ Code made up just over 1% of the use in print advertisements.

 

QR Code is most popular 2D barcode

The QR Code is the most popular 2D barcode.

 

Businesses of all types are utilizing 2D barcode technology, although retailers lead with 21.9% of the overall use of bar codes. It would make sense that technology is the second most used category since those scanning bar codes are likely more tech savvy than the average person. Interestingly, automotive was just the seventh top category of use of 2D barcodes.

Top Categories for 2D barcode use

 

For 2D barcodes to continue growing, it is important that they offer relevant feedback that is of value to the scanners. General commerce and branding are important, but leading the consumer to a value-added features such as a video or mobile coupon is a valuable use of 2D barcode technology.

Unfortunately, some advertisers just don’t get it when it comes to using 2D barcodes. Over 40% of the QR Codes tracked led to brand home pages. Leading a consumer to a home page is usually not going to result in great customer satisfaction, especially if that home page is not optimized for mobile.

Too many companies are simply using a QR Code to lead consumers to a website that is not optimized for mobile.

 

The study of 2D barcodes was done by Competitrack which began studying the use of 2D barcodes in January 2011. Throughout the year, the company identified 7,300 print advertisements that featured 2D barcodes.

Over all of 2011, 4% of all print ads included a 2D barcode, although that number peaked later in the year at over 7% of the ads studied. Oppenheimer Funds was the leader in utilizing 2D barcodes with 85% of its print ads including 2D barcodes.

 

Bob Bentz is president of Advanced Telecom Services which has been providing Custom QR Codes, with the branding of the company incorporated into the code itself. Its apples to apples comparisons with Custom QR Codes vs. traditional black & white QR Codes shows a scan rate that is 2.3 times greater for Custom QR Codes. If you would like to reach Bentz, you can (how’d you guess?), scan his Custom QR Code below.

Bob Bentz QR Code

Scan the QR Code to be Linked In with Bob Bentz.

Mar
19
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The Shocking Truth About QR Codes

The use of the QR Code increased by 6 times in 2011 and with increased smartphone penetration for 2012, it shows no signs of retreating.

If 2010 was the year of mobile, then 2011 was the year of the QR Code.  The percent of print ads containing QR Codes showed growth from below 1% of all print ads in January 2011 to in excess of 6% of all advertising in December 2011.

QR Code Use 2011

 

While a variety of 2D barcodes were used in the print advertisements, the vast majority (87.8%) of those utilized in print were QR Codes.  The Microsoft tag, a multi-colored tag using triangular shapes, was second most popular with 10.2%.  The JagTag, DataMatrix Code, SnapTag, and EZ Code made up just over 1% of the use in print advertisements.

 

QR Code is most popular 2D barcode

The QR Code is the most popular 2D barcode.

 

Businesses of all types are utilizing 2D barcode technology, although retailers lead with 21.9% of the overall use of bar codes.  It would make sense that technology is the second most used category since those scanning bar codes are likely more tech savvy than the average person.  Interestingly, automotive was just the seventh top category of use of 2D barcodes.

Top Categories for 2D barcode use

 

For 2D barcodes to continue growing, it is important that they offer relevant feedback that is of value to the scanners.  General commerce and branding are important, but leading the consumer to a value-added features such as a video or mobile coupon is a valuable use of 2D barcode technology.

Unfortunately, some advertisers just don’t get it when it comes to using 2D barcodes.  Over 40% of the QR Codes tracked led to brand home pages.  Leading a consumer to a home page is usually not going to result in great customer satisfaction, especially if that home page is not optimized for mobile.

 

QR Codes lead to what?

Too many companies are simply using a QR Code to lead consumers to a website that is not optimized for mobile.

 

The study of 2D barcodes was done by Competitrack which began studying the use of 2D barcodes in January 2011.  Throughout the year, the company identified 7,300 print advertisements that featured 2D barcodes.

Over all of 2011, 4% of all print ads included a 2D barcode, although that number peaked later in the year at over 7% of the ads studied.  Oppenheimer Funds was the leader in utilizing 2D barcodes with 85% of its print ads including 2D barcodes.

 

Bob Bentz is president of Advanced Telecom Services which has been providing Custom QR Codes, with the branding of the company incorporated into the code itself.  Its apples to apples comparisons with Custom QR Codes vs. traditional black & white QR Codes shows a scan rate that is 2.3 times greater for Custom QR Codes.  If you would like to reach Bentz, you can (how’d you guess?), scan his Custom QR Code below.

Bob Bentz QR Code

Scan the QR Code to be Linked In with Bob Bentz.

Mar
15
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Yet Another Reason Why Washington is Out of Touch

If you thought Washington was out of touch with the American public, you were right.

And, nowhere is that more evident than with Washington’s affection for their Blackberry’s.  In January, 77 percent of Capitol Hill staffers said they have BlackBerrys, down from 93 percent in 2009, the last time the survey was conducted.

 

 

In Canada, Blackberry is still the predominant smartphone in use.  Research in Motion (RIM), which is the Canadian company that manufactures the Blackberry stressed the security capabilities which may play a part in why the Blackberry is so much more pervasive in Washington.

“In an era of real cyber security threats and attacks, BlackBerry continues to offer unmatched security, reliability and value for government agencies concerned about securing and protecting sensitive government information,” the company said in a statement. “Today, that includes over one million government customers in North America alone.”

 

But, what about the rest of the United States where Blackberry’s share of the market is declining as rapidly as Ron Paul’s nomination hopes?  As per ComScore’s January 2012 report, RIM Blackberry has only a 15.2% market share among the general US populace as opposed to 77% market share in Washington.

Just another reason why Washington is out of touch with the public.

Chart: U.S. Smartphone Platform Share Jan-2012Description: The number of U.S. smartphone subscribers surpassed the 100-million mark in January, up 13 percent since October to 101.3 million subscribers. Google Android ranked as the top smartphone platform with 48.6 percent market share (up 2.3 percentage points) followed by Apple with 29.5 percent market share (up 1.4 percentage points). RIM ranked third with 15.2 percent share, followed by Microsoft (4.4 percent) and Symbian (1.5 percent).Source : comScore MobiLens, Subscribers Age: 13+, 3 Mo. Avg. Ending Jan-2012Tags: smartphoneAuthor: comScore, Inc.charts powered by iCharts
Mar
15
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ATS Marketing Department

You can use an ordinary qr code, or you can use a custom qr code and get 2.3 times greater response rate.

 

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