Browsing all articles from October, 2011
Oct
31
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My Daughter Getting Ready for School

Author Bob Bentz    Category Cool Stuff     Tags

My daughter begged me not to put this video of her getting ready for school online, but when she brought home a C on her report card, I did it anyway.

Oct
31
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TextChat Product Allows Businesses to Interact with Consumers Via Text Message

Advanced Mobile, LLC, a leader in “Driving Mobile” through its Cars2Go Services for auto dealerships, announces the introduction of its Dealer TextChat TM platform and its 24/7 Managed Services feature.   Dealer TextChat TM is the latest addition to its Cars2Go services.

Dealer TextChat allows businesses to chat with customers via text.

Dealer TextChat allows businesses to chat with customers via text.

With Dealer TextChat TM, auto dealers are able to have 2-way communications with customers and prospects via text message/SMS.  Users can now text message the dealership’s sales or service personnel.  Dealers can, in turn, send and receive text/SMS messages from the convenience of their desktop computer, smartphone, or iPad.  Now, consumers have another choice in how they communicate with a car dealership.

Text chat sessions can be initiated by the user from either:  a keyword and short code; an iPhone or Android App; a mobile website; the HTML dealer website.  The dealer can either have one of its staff respond to the text/SMS inquiry or use the 24/7 Managed Services feature in which a trained agent will respond on behalf of the dealership.  All Dealer TextChat TM communications are archived and can be exported via ADF to any dealer CRM.

For example, a consumer is on a dealer’s  app or mobile website that is designed specifically for the auto dealer.  The consumer chooses to ask a question about a particular vehicle via the Click to Text option.  The text message arrives in the Dealer TextChat TM system.  The dealer now can either have an employee  respond to the inquiry or it can utilize the Managed Services in which a Cars2Go TextChat agent will respond on behalf of the dealership.

In the past, the auto dealer responded to the inquiry via a return phone call.  Many customers found this more intrusive than effective and were turned off by the return phone call.  With TextChat, the auto dealer can easily communicate with the customer or prospect from his desktop computer to the consumer’s cell phone.

For those dealers that do not want to have staff assigned to handle such inquiries, Cars2Go is now offering a turnkey 24/7 Managed Service solution that will handle the interaction for you.  When the TextChat communication progresses to the point of a legitimate lead, the customer contact information is turned over directly to the auto dealer staff.

“The fact of the matter is that many folks simply do not want to talk on the phone these days, said Bret Dunlap, CEO of Advanced Mobile.  “They would much prefer to text rather than talk.  Dealer TextChat TM gives auto dealers the tool to engage their customers in a text dialog, but from the convenience of their PC.”

Advanced Mobile, of Wayne, Pennsylvania, is an industry leader in providing mobile solutions to auto dealers.  Over 1000 auto dealers in the United States use its Cars2Go Services that include:  dealer iPhone & Android apps, custom mobile web sites, text message marketing, custom QR Codes, andDealer TextChat TM.

Oct
29

QR Codes on License Plates in Croatia

license plate qr code

QR Codes Drives Users!

The QR Code continues to take a bashing. Not because there is anything wrong with a QR Code, but mostly because most marketers are not using it in the proper way.  Users are finding that they often don’t get much value for scanning a QR Code.

At Advanced Telecom Services, we have been an unabashed supporter of the QR Code.  Mostly, because we’ve seen the value of a QR Code, especially a Custom QR Code, can bring to a promotion.

But, in journalistic integrity, we have to mention one of the worst ideas yet for a QR Code.  Take a look at the new license plates being considered in Croatia.  I can just see it now:  Don’t Scan and Drive.

Oct
27
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QR Codes on License Plates in Croatia

The QR Code continues to take a bashing. Not because there is anything wrong with a QR Code, but mostly because most marketers are not using it in the proper way.  Users are finding that they often don’t get much value for scanning a QR Code.

At Advanced Telecom Services, we have been an unabashed supporter of the QR Code.  Mostly, because we’ve seen the value of a QR Code, especially a Custom QR Code, can bring to a promotion.

But, in journalistic integrity, we have to mention one of the worst ideas yet for a QR Code.  Take a look below at the new license plates being considered in Croatia.  I can just see it now:  Don’t Scan and Drive.

New proposed license plates in Croatia.

New proposed license plates in Croatia.

 

Oct
24
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ESPN Scores with Mobile Web Site

 

Online Media Daily recently spoke with David Coletti, vice president, digital media research and analytics at ESPN, to find out more about how the cable network’s viewership is playing out in mobile, and what it means for advertising.

Coletti gave some interesting and powerful statistics in regard to the use of the ESPN mobile web site and the ESPN app.

ESPN app now rivals the dot com and still has considerable room for growth.

ESPN app now rivals the dot com and still has considerable room for growth.

“Overall, our mobile usage is extremely strong and growing at an incredibly rapid pace. I had mentioned on the recent Nielsen panel that the last two Sundays in September, we had 10 million people come to the ESPN mobile Web site, and each of those Sundays, we had about 13 million people come to the traditional ESPN.com site. Which is a remarkable parity of scale for a platform like mobile that still has a lot of room for growth.”

And in regards to apps, Coletti had this to say.

“We’re seeing extremely rapid growth on the app side of things. For example, in September, our Score Center app, which is our main app across iPhone and Android, we had about 3 million people per day on average across the month. And that was up 100% from a year ago. Between our mobile Web and our mobile apps in September, we had 104,000 people per minute using one of those platforms. To contextualize that, if you stack that 104,000 people per minute up against the way Nielsen measures cable television, that’s a larger audience than 31 ad-supported cable networks. I find that amazing.”

Oct
24
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Taiwan Baseball 900 Number

An oldie but a goodie from the history of 900 numbers.  Here’s a 900 number TV commercial from Advanced Telecom Services’ Taiwan office.

Oct
24
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Premium SMS In the UK

Phone Pay Plus offers a clever video about premium SMS services in the United Kingdom.

Oct
12
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44% of Holiday Searches By Mobile

Cars2Go mobile web site from Advanced Mobile.

Cars2Go mobile web site from Advanced Mobile.

If you are a retailer, you are already planning for the 2011 Christmas season.  You are ordering the new merchandise, hiring more staff, and planning your marketing.

This year, however, you had better be prepared with a mobile web site and other forms of mobile marketing to maximize sales.

According to Google, 44% of all holiday shopping searches in 2011 will be done by mobile devices.  Searches will be for last minute gifts and store locators.  The swing will be especially prevalent in the week before Thanksgiving leading up to Black Friday and the final shopping week prior to Christmas.  Contributing to the anticipated increase in mobile search this holiday season is the continuing increase in smartphone ownership in the USA.

“We expect that mobile activity will continue to grow significantly as we enter into holiday season 2011,” said Sonja Lee, product marketing manager at Google.  ”It is incredibly important that businesses are present on mobile — it is where your customers will be this holiday season.”

Google’s research shows that the number of queries via mobile grew three times from 2009 to 2011.  Despite the amazing growth, 79% of Google’s largest advertisers still do not have a mobile web site!

The lack of a mobile presence hurts sales.  According to the Google study, 61% of users who experience frustration with a retail web site that is not optimized are unlikely to return.  Worse yet, 40% will immediately move off to a competitor’s site.

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