Browsing all articles from July, 2010
Jul
26

Online Dating Solution for Radio and Newspapers

Author Bob Bentz    Category Dating     Tags

How many friends do you have that met on an online dating site?

According to a recent study by Chadwick Martin Bailey, here is how Americans who got married last year originally met:

  • Work or School = 38%
  • Friend or Family = 27%
  • Online Dating Site = 17%
  • Bars, Clubs, Social Events = 8%
  • Churches = 4%
  • Other = 6%

And, when it comes to couples who are currently dating in a committed relationship, 20% met on anonline dating site.

There’s no denying that online dating is an important part of the social lifestyle in America today.  And, with 51% of all American adult women now single, there’s a big market for an online dating site.

Advanced Telecom Services’ MatchLink brand is now offering an improved online dating solution to radio stations and newspapers.  The online dating site combines the branding of the local media partner with the massive database of Match.com.  This means massive branding of your community combined with a large source of new found NTR.

The best thing about the MatchLink partnership is that it pays based on the lifetime value of the customer, whereas most online dating affiliate programs pay only an upfront fee and then keep all of the ongoing revenue for themselves.

Contact an Advanced Telecom Services salesperson today to get your radio station or newspaper involved in the revenue producing world of online dating.

Jul
23

Championship Season

Wayne Wolverines logo2010 Main Line Junior Legion Champions

Congratulations to Advanced Telecom Services’ Bob Bentz who led his Wayne Wolverines Junior American Legion baseball team to a league title this season.

This is the Wolverines first Main Line League championship since 2003 and the second in its history.

Good luck in the Regionals next week Bob!

Jul
19

The Value of a Newspaper-Sponsored Dating Site

ComScore researchers have found that 123 million Americans visited newspaper sites in May 2010. This number represents over 57% of all U.S. Internet users. Furthermore, 3 out of 5 Internet users read online newspapers each month. These statistics illustrate the shifting trend in consumption of news from print to web.

As far as advertising goes, the research conducted by comScore shows that visitors who are exposed to display ads on news sites are more likely to visit that advertiser website than if seen on a regular website. These visitors have also proven to be heavier online buyers and tend to have a higher household income. ComScore found that social networking ads boasted a 27.7% share of impressions on online newspaper sites, the highest for any publisher.

Newspapers should take advantage of the steady traffic to their sites and recognize this as an opportunity to reach out to their readers. As social networking sites have the greatest appeal to online news site visitors, newspapers ought to consider getting into the social networking arena. A newspaper-sponsored dating website is the key. Newspaper-sponsored datelines have been around for years and have remained constant in their popularity and profitability. By shifting from a phone-based dateline to an online dating site, newspapers would increase brand loyalty and enhance their community by affecting younger readers.

Bob Bentz, President of Advanced Telecom Services, a leading provider of IVR for newspaper-sponsored datelines, said, “A newspaper-sponsored online dating site is an innovative way for newspapers to improve customer satisfaction. It should definitely be considered.”

Jul
11

New 855 Toll Free Exchange to Debut

Beginning October 1, 2010, the new 855 toll free exchange will debut in the United States.

Advanced Telecom Services is now taking orders for toll free numbers utilizing the 855 exchange. If you are seeking a vanity number for your business, now is the time to reserve the best toll free vanity numbers before they are all gobbled up.The 855 exchange will debut October 1, 2010.

Toll free 800 numbers are the original numbers that flourished in the 1980’s, as businesses added them to their customer service and advertising.  During the decades of the 1980’s and 1990’s, it seemed as though every major corporation was adding an 800 number for customer service or automated consumer information.

An 800 number gave a small business the image of being much bigger and when small businesses got involved in the toll free craze, it wasn’t long before there were no 800 numbers left.  Hence, 888 numbers, then 877 numbers, and then 866 numbers were introduced.  This temporarily satisfied the business need for toll free numbers until recently.

Now, with the toll free business continuing to expand with cheaper telephone rates, there is need to introduce the 855 exchange.  Don’t worry, however, when we are out of 855 numbers, its brothers 844, 833, and 822 are waiting in the on-deck circle.

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