Browsing all articles from November, 2009

Employment Opportunity

Author Bob Bentz    Category Company News     Tags

Advanced Telecom Services

Marketing Manager job opening at Advanced Telecom Services.

Advanced Telecom Services and is seeking a full-time marketing manager in its Wayne, Pennsylvania offices.  The marketing manager will report to the presidents of each company.

Successful candidate should have a college degree and a minimum of two years experience in both internet marketing and traditional marketing.  Candidate should also have a passion for both mobile phone and internet applications.

The marketing manager will have outstanding written communication skills.  He or she will also have knowledge of internet advertising, search engine marketing, search engine optimization, and conducting webinars.  Some knowledge of html and CSS is a plus.  Traditional marketing skills required include literature design, database management, email promotions, and trade show participation.

Salary plus 401k with matching, paid vacation, and medical and dental benefits provided.  Apply

Advanced Telecom Services, founded in 1989, provides telemedia services to media and advertising agencies.  Services include mobile marketing, interactive voice response, 800 and 900 numbers, and internet dating solutions.  Advanced Telecom Services has offices in the USACanadaUK, and Ireland.

Advanced Mobile Solutions, founded in 2005, specializes in delivering mobile content to large database companies.  The company has been funded by Ben Franklin Technology Partners.  Its impressive client list includes, Houston Chronicle, and BHI.


Mobile Advertising Stats

23% of all US mobile subscribers say they have been exposed to advertising  on their mobile phones, according to a March 2008 study by Neilsen Mobile.

Teens ages 13-17 wer the most likely age segment to recall seeing mobile ads as 46% of them recalled seeing a mobile advertisement compared to 29% of the general populace.

Of Asian-Americans, 42% recalled seeing a mobile advertisement–highest among all ethnic groups.  African-Americans were second with 40% having seen a mobile advertisement.

26% of the Americans who recalled seeing a mobile advertisement responded to that advertising.  9% of the group, have used a click-to-call from the mobile ad to contact the advertisement’s sponsor.


ATS es Renace Una Estrella

Advanced Telecom Services provides premium SMS services to Renace Una Estrella.

For the second season, Advanced Telecom Services has been selected as the service bureau to provide premium SMS voting for Renace Una Estrella.

Renace Una Estrella is a television program with audience participation to choose the hottest young Latin music talent in the mid-Atlantic states.  Viewers of the television show can send in a premium text message for 99 cents to vote for their favorite emerging star.

Text message voting is an important part of the burgeoning interactive mobile marketing industry.  It is a great way for television stations to use text messaging for interacting with their audience.

The Hispanic mobile market has long been a prized target group, especially when it comes to mobile data content.  On average, Hispanics spend $10 more per month on their cell phone bill than the average American.


Text Drive a Lexus


North Park Lexus of San Antonio is just one auto dealer that has learned the value of marketing to mobile phones.

Mobile marketing for auto dealers is one of the many vertical markets served by Advanced Telecom Services.  And, it works.  With the ticket price of an automobile, a text messaging investment is a drop in the bucket.

At a time when the auto industry is struggling, forward-thinking auto dealers like this Lexus dealer are investing in recruiting customers that are ready to buy NOW.


Intro to Mobile Marketing

Advanced Telecom Services do-it-yourself mobile marketing product is and it is getting rave reviews from advertising agencies and radio stations that are using it.

You may be on this web site now because you are searching for mobile marketing tips and the basics of mobile marketing.  You’ve come to the right place for your research.

The most important thing to know when starting out on a mobile marketing promotion or advertising campaign is that mobile marketing is opt-in marketing.  This means that you must have permission and an existing relationship with the consumer to send them broadcast text messages.

Don’t let this concern you; it need not be a daunting task to create an opt-in database of your customers.  In fact, the list that you create will be a valuable marketing list indeed, because these consumers have actually requested to receive mobile marketing messages from you.


Landline Phones in World

The total number of landline phones in the world reached 1.27 billion in 2008 which is 0.6 % more than in 2007, according to a study by Research and Markets.china

While erosion of landline phones occurred in North America and western Europe, increses in Asia, Middle East, and Africa more than offset the losses in North American and western Europe.

There are now 595 million mobile phone subscribers in the Middle East and Africa–a 30% increase over the previous year.

China was by far the largest market in the world in 2008 for landline phones with 340 million subscribers.  Chinese landline phones represent 27 % of the entire world’s subscribers to fixed lines.

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