Browsing all articles from October, 2009
Oct
30
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Manchester Evening News Dating

Advanced Telecom Services’ London office provides its newspaper voice personals program to the Manchester Evening News, along with many other newspapers in the United Kingdom.

manchester good

london newspaper 2

Voice personals provided by Advanced Telecom Services.

Oct
29
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ATS-London Provides TeleText Dating

Author Bob Bentz    Category Uncategorized     Tags

ATS-London provides TeleText dating application for television.  The service is called 121 Dating and consists of text classified advertisements on the television screen.

Singles are divided based on region within the United Kingdom and by sexual preference.  Interested singles can then browse the classified advertisements via their television remote.

Teletext allows you to find a date while watching TV in the UK.

Teletext allows you to find a date while watching TV in the UK.

Finding a date on TV is easy with teletext.

Finding a date on TV is easy with teletext.

 

Oct
29
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Cell Phone Usage By Household In Canada

Author Bob Bentz    Category Uncategorized     Tags

Almost three quarters (74.3%) of Canadian households indicated they had a cell phone in 2008 up from 72.4% in 2007.canadian cell phone

The proportion of households with cell phones was highest in Alberta (84.5%) , Saskatchewan (78.0%), British Columbia (77.8%) and Ontario (76.8%). Quebec had the lowest rate of cell phone use at 65.5% of households.

In 2008, 8.0% of households reported having cell phones only, up from 6.4% in 2007.

The trend is towards younger households being more likely to use only a cell phone, with 34% of households comprised solely of adults aged between 18 and 34 relying exclusively on cell phones.  Among all other households the rate was 4.5%.

In 2008, 67% of the households that used only cell phones were renters and not homeowners.

The proportion of households without any phone service remained unchanged from 2007 at 0.9%.

Oct
28
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Telemedia 360

Author Bob Bentz    Category IVR, Telemedia     Tags

Liverpool, England — Telemedia 360 attendees included: Bob Bentz, president of the USA office; Cindy Aspland, sales director and deputy MD of the London office; and Ian Scott, MD in London.

Bob Bentz, Cindy Aspland, Ian Scott

Bob Bentz, Cindy Aspland, Ian Scott

Oct
28

ATS-Prague Office

Author Bob Bentz    Category Uncategorized     Tags

One of the great success stories of Advanced Telecom Services has been its office in Praha, Czech Republic.  The office was established in 1997 as ATS’s fourth country location following its expansion from the USA, United Kingdom, Canada, and then Czech Republic.

 

The first meeting held to discuss the establishment of ATS-Praha was held at the Imperial Cafe in Prague.

The first meeting held to discuss the establishment of ATS-Praha was held at the Imperial Cafe in Prague.

Bob Bentz and Michal Horak celebrate 12 years in business in Prague.

Bob Bentz and Michal Horak celebrate 12 years in business in Prague.

 

Oct
26
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Mobile Web Usage Grows 34% Year Over Year

Women Are Using Mobile More And More

Women Are Using Mobile More And More

 

Over 56.9 million consumers accessed the web using a mobile device in July 2009 up from 42.5 million a year earlier. This represents a 34% increase year-over-year. (Nielsen).  Growth year-over-year among ages 13 to 17 (45%) and users 65 and over (67%) outpaced other mobile web user demographics. While men continue to constitute 53 % of the mobile web audience, female mobile users increased 43% year-over-year while the male audience grew 26% over the same period.

Oct
26
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Telemedia 360 Review

Liverpool, England – There’s a brand new show on the European audiotext scene.

Almost 300, mostly British, members of the telemedia industry converged on Liverpool’s Albert Dock for the first annual Telemedia 360 on October 20-21, 2009. And, if the business done at this first ever Telemedia 360 is any indication, the

Liverpool's Albert Dock hosted Telemedia 360

Liverpool’s Albert Dock hosted Telemedia 360

show will be around for a long time.

The show was sponsored by the same folks who put on the annual show, World Telemedia, which has been held in fun places such as Malta, Budapest, Prague, Amsterdam, and London in recent years. Industry veterans Jarvis Todd and Annika Micheli were on hand to make sure that everything ran smoothly and that everybody had a good time and that the sponsors were pleased with their investments.

It was hard not to have a good time at Telemedia 360. The event got off to a quick start with a sponsored party at Alma de Cuba—a converted church that now makes a fun bar and restaurant. Lots of telemedia veterans were there early and did their part to show that the British are some of the hardiest drinkers in the world. The party didn’t close until after 2 am at which time some energetic, unnamed souls continued partying while watching native Liverpudlians dance in g-strings.

The crowd was mostly male and certainly showed an aging business population than was present at past Telemedia shows; 45 seemed to be the median age of attendees. Telemedia veterans continue to show that there is significant money to be made in pay per call and the vast breadth of billing mechanisms and exciting new mobile applications that were displayed. Nevertheless, it is clear that the industry could use some new and younger blood and some greater female participation.

The crowd arrived early the next morning and the trade show and presentations got under way at 9:30. Those who stayed out late the night before were there and ready to do business, as any professional would, although some ended up telling the same stories that they did the night before, thankfully at a lower volume.

Mark Challinor, European director of INMA, made the opening welcome address to the attendees. The presentations had two tracks representing moving the media to a cross-platform pay for content model and generating traffic for premium rate content across multiple platform. A total of 16 presentations were made with 64 industry leaders speaking.

The lone negative of the show was the complimentary lunch that was served which my British colleagues described as “rubbish.” Nevertheless, lunch time was a good way to meet others in the industry given the small second floor venue that hosted it. Certainly, nobody had to worry about the bad manners of talking with their mouths full.

Advanced Telecom Services’ president Bob Bentz was there along with the operating partners of the ATS-London service bureau, Ian Scott and Cindy Aspland.

Advanced Telecom Services presented the Canadian 900 number market as: “the best premium rate market in the world.” Advanced Telecom Services’ theme for the show was “Mount Your Next Program in Canada” with a sexy female Canadian Mountie as the mascot. Signage and the Telemedia 360 power point touted some of the features of the newly de-regulated Canadian premium rate market including lower fees, less content restrictions and an improved ability to control chargebacks that had previously plagued the Canadian 900 number industry.

In the afternoon, Toby Padgham of AIME spoke to us about the possibility that British Telecom will be raising its claw back on uncollectible billing. Currently, BT takes 3.04% for chargebacks from all service bureaus. This in itself seems unfair as some companies in the more liberal IVR categories are probably under-assessed based on this process. Padgham indicated that BT has talked about increasing its claw back to 9% and stressed the importance of the industry banding together to fight this unwarranted increase.

The conclusion of the show was highlighted by an auction of several autographed football items, including autographed jerseys of the Chelsea and Arsenal teams, donated by O-bit Telecom. Proceeds from the auction were donated to an organization that fights breast cancer, Her Breast Friends.

But, activity was not completed from Telemedia 360. An evening dinner at Pan Am on Albert Dock had outstanding food that redeemed the rubbish served at lunch. The final evening of musical entertainment from The Cheatles highlighted the Liverpool event. It was easy to find the few 20-somethings in the audience as they were the only ones not mouthing the words to the songs made famous by Liverpool’s and the world’s most famous band ever.

As the delegates began to say good-bye, many wondered where we’d see each other next as the location for World Telemedia 2010 has yet to be confirmed. A reliable source said that Copenhagen, Denmark had the inside track to hosting the April event.

Regardless of where World Telemedia is held, however, this group knows how to do business, yet also knows how to have a good time simultaneously.

Oct
23
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Mobile Advertising To Grow 74% in 2009

According to a new Gartner report, mobile ad spending will grow this year 74% worldwide. The projected amount is $913.50 million  although they site that it will not really accelerate until 2011 when advertisers are expected to boost mobile spending as part of a trend toward digital marketing channels.

By 2013, mobile advertising spending should reach $13 billion with the Asia-Pacific region leading the way, followed by North America and Europe.

A combination of the  increase in smartphones and flat-rate data plans will contribute to this trend.  According to the Gartner report, consumer usage of smartphones will be 45.5% of all phone sales by 2013, up from just over 9% in 2008.

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