Browsing all articles from October, 2008
Oct
25
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Hottest Wife in Baseball Contest

This past spring, fantasy baseball blog, Fantasy Baseball Dugout, got a little tired of writing about baseball statistics and projections.  It made a post about Baseball’s Hottest Wives and showed pictures of some of the more beautiful wives of professional baseball stars.

The response was overwhelming and its baseball wives section has become the most popular section, by far, on the site.  In fact, main stream media has caught on.  Its Hottest Wives in Baseball section was featured in Maxim, Playboy, and the Philadelphia Inquirer.

“I’ve been shocked, quite frankly, how many baseball fans are interested in checking out the wives of baseball players,” said Bat Boy BeeZee (obviously a pen name) who is content manager for the site.

In September, Fantasy Baseball Dugout decided to let the fans vote by text message on whom was the ultimate hottest wife in baseball.  It named its ten finalists based on searches done on the site and hired Advanced Telecom Services’ PromoTXT system to provide text message voting for the Hottest Wife in Baseball.

“Text message voting was so simple for the fans,” said the Bat Boy.  “Everyone has their cell on and with them 24/7.”

The winner:  Heidi DeRosa–a model and wife of Chicago Cubs infielder Mark DeRosa.  I doubt it, but maybe this is some consolation for Mark DeRosa since the Cubs were upset in the first round of the playoffs by the Dodgers.

fantasy baseball dugout

Oct
13
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Telemedia News Features ATS in Article

World Telemedia is the leading publication reporting on the interactive telephone and interactive advertising business in europe and worldwide.  In a recent issue, Telemedia-News quoted Advanced Telecom Services’ Bob Bentz on the current state of the industry in the USA and Canada.

Thanks to our 19+ years in business, many european interactive companies regularly call on ATS to provide services for it in the USA and Canada.  While many of these services are secured through ATS’s London office or ATS’s Prague offices, many also deal directly with our sales team in ATS’s Philadelphia or Chicago offices.

Oct
10
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World Telemedia News’ Newsletter

The following article was included in World Telemedia News’ newsletter.

Dear Annika,

Hello and Happy Friday! US presidential hopeful – and moose stew fan – John McCain recently said that he didn’t know how to get on the internet. Considering that e-commerce contributes significant and growing revenues to the (shrinking) economy, this is indeed a gaff and a half. But his failure to embrace mobile technology may well cost him the election.

His opponent, Barak Obama, has taken ideas started by Hillary Clinton and John Edwards about using the reach and data generating qualities of mobile and added a commercial element and, as such, can claim to speak to – as well as segmenting – a potential mobile audience that comprises 60 per cent of the US population.

McCain has no mobile offering.

As Anthony Wayne, content manager at Advanced Telecom Services in the US –  who is planning to vote for Obama in part because of his text message platform – says, this is essential to election. “Text messaging today is as important to the American public as the fireside chats of the FDR era that targeted radio listeners. In fact, statistically, text messaging is more important than radio was in the 1930’s…by far.”

But more than that, Obama is also using mobile as a revenue generating opportunity, offering ringtone sound bites of his speeches, wall paper and even a voter Q&A service.

But Chris Lennartz, vice president of product marketing at Airwide Solutions, believes that it is only the start of a new role for mobile in politics. “The example of the US Presidential race is just one example of the many ways in which text messaging is being used across the world to offer consumers a way of interacting with political parties and good causes. In some countries text is used to remind people where and when to vote. In others they are used to give people a voice through the formation of protest groups. However, these examples are just the beginning of the power of text messaging.  The potential for even larger scale and more strategic deployments is right in front of us,” he says.

For example, savvy campaign managers will be using embedded links in SMS messages to their candidate’s mobile internet page with more information about the platform, position on key issues, scheduled appearances and so on.

“The Obama campaign sent out 2.9 million text messages announcing his vice presidential choice,” says Bob Bentz, director of marketing at Advanced Telecoms Services. “In an election that is projected to go down to the wire, Obama’s text message marketing just might be the difference. And you can bet that Obama will be sending out a lot of text reminders to vote on election day.”

MMS also carries huge potential for political campaigns, offering video captures of photogenic political candidates delivering messages directly to their supporters, or audio reminders to ‘rock the vote’ much as the MTV medium was able to do in the past.

Furthermore, operators are now able to tap into demographic information, which means these messages could be tailored to a subscriber’s specific and identified interests or even their location to ensure that the message has a personal impact that only the mobile phone can offer.

You may, as telemedia execs, wonder what this means for you. Well, if nothing else it makes what we do all the more mainstream and plays a role in reshaping the world. It doesn’t get any bigger than that.

NB: No moose were shot in the writing of this article.

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