Browsing all articles from September, 2008

Subway Text Message Promotion

Subway sandwich shops did a recently promotion with Advanced Telecom Services in connection with the Portland Sea Dogs minor league baseball team. subway text

Menu footers were supplied to the regional Subway shops with a different keyword featured every two weeks during the six week promotion.

The promotion had a unique approach to the keywords it used.  Keywords were the names of ex-Sea Dogs players who are now playing with the major league Boston Red Sox, including Jonathan Papelbon, Kevin Youkilis, and Josh Beckett.

Subway customers were able to text message a keyword to a PromoTXT shared short code, 84444, for a chance to win a sky box and 20 tickets for the August 16 game at Hadlock Field.  The sky box came complete with Subway catering and additional prizes.  Three second prizes plus weekly prizes were also awarded.

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