Jul
1

Professional Branding Photography in Philadelphia

 

Branding Photography Philadelphia

Food is one of the most difficult things to shoot, but this shot is simply mouth watering.

 

Schedule Your Next Product Shoot with ATS Mobile

It is said that a “picture is worth a thousand words.”  And, if that’s true, how much is a really great picture worth?

At ATS Mobile, we create some really great pictures for our clients here in the Philadelphia area and beyond.  It’s professional branding photography at its best.

Want to take a look at our portfolio?

Take a look at our professional branding photography examples on our Tumblr page.

professional advertisement photography

A great picture sells your product…virtually on its own.

Jun
24

Mobile Advertising Recruitment for Quick Serve Restaurants

Best Way to Get the Employees you Need

Recruiting for your quick serve restaurant can’t be easy.  Turnover is high and it’s often difficult to fill the hourly positions, especially in wealthier areas.

That’s why geo-targeted mobile advertising works so well for talent acquisition for restaurants.  You can zero in on just the geographic areas where you obtain most of your employees.  Moreover, behavioral data on social media sites such as Facebook enable you to find people that are unemployed or currently seeking employment.

ATS Mobile has had considerable success with recruitment in several areas, including nursing, trucking, and restaurant employees.  Take a look at a recent presentation we made to our McDonald’s franchisees and give us a call if you think we’ve passed the test.

 

Jun
23

Let Your Voice(mail) be Heard

One of the biggest problems with voicemail messages is that sometimes they sit in the recipient’s inbox just waiting to be listened to. The reason for this is because the recipient thinks the communication transaction has ended. Now before I get into what I mean by this, let’s take a look at how someone goes about leaving a voicemail message. The sender places a phone call to initiate the transaction; the recipient does not answer; the sender leaves a message. In the recipient’s mind the transaction occurred and the communication is now complete because the ultimate message was delivered via voicemail.

Now let’s imagine the same situation except this time, the phone never rings. The recipient looks down at his or her cell phone and sees a notification for a new voicemail, but does not have a missed call. Curiosity immediately sets in. Who called me? What did he or she want to tell me? Why didn’t my phone ring? What’s going on? Compelled by curiosity, the recipient immediately dials into his/her voicemail to figure out who the mystery messenger is.person-woman-hand-smartphone-large

So I’m sure you’re wondering how you could possibly leave a voicemail without the phone ringing first. Well, the answer is ringless voicemail. Ringless voicemail allows you to leave a message on the consumer’s phone without it ever ringing. This means, you never have to worry about the phone call interrupting the recipient’s meal, meeting, or favorite TV show. He or she has the convenience of listening to the voicemail whenever it is most convenient. Additionally, the consumer is more likely to return your phone call because he/she listened to it during his/her free time.

Sick and tired of cold calling customers and getting the same response? Eliminate the monotony of hearing the phone ring and just get directly to the consumer’s voicemail. Now you already have one foot in the door when you go to follow-up or, better yet, when you get a call back.

Furthermore, ringless voicemail allows you to record your own personal message. This means you can mess up as many times as you want, but only send your best effort. This eliminates the chance of nerves setting in and other human errors and only broadcasts your best message. Then you can send the same message to as many people as you want!

With ringless voicemail, the mundane voice message has evolved into something special and exciting like the telegram once was during World War II.

Jun
22

PLAY BALL! – Introducing the MLB & USA Baseball Play Ball Coach’s App

PLAY BALL MOBILE COACH APP

USA Baseball, in cooperation with Major League Baseball, is pleased to announce the introduction of the Play Ball Mobile Coach AppThe app is specifically designed to improve baseball coaching at all levels.

Included are baseball drills with specific levels of difficulty assigned to each.  Videos are included to enable the baseball coach to better understand the way that the drill should be run.  Coaches will also learn to rely on the pitch count portion of the app which enables the coach to track the pitch counts of his pitchers on the team so he knows which players are eligible for each game.

USA Baseball wants to make sure that all of its baseball coaches are as good as they can be.  This is a free app and ready for download now on the Apple and Android stores.  Search for “Play Ball Mobile Coach.”

The mobile app was created in King of Prussia, PA at ATS Mobile headquarters.

Video produced by ATS Mobile.  ATS has been very active in the sports app market.  Learn more about the USA Hockey app and why it’s so important to have a How To video here.

May
29

Mobile Advertising Revenue Doesn’t Match its Potential

When comparing time spent with media versus advertising spend, mobile continues to get the short end of the stick.  American businesses continue to spend money on print advertising, I guess just out of habit.

Mobile Advertising spend vs. time spent with mobile

When is mobile going to get its fair share of advertising revenue?

View time spent with mobile trends since 2009 here.

See more detailed statistics on time spent with various media here.

May
25

Protecting Your Company from a TCPA Lawsuit

Author Bob Bentz    Category mobile     Tags

Continuous Updating of your Opt-In Database is a Requirement

Even if you have the very best intentions, complying with the Telephone Consumer Protection Act (TCPA), can be a daunting task.  Although TCPA has been in effect since 1991, its one law that the government is taking far more seriously today than ever before.

TCPA protection

An uptick in TCPA class actions have made it increasingly important for your business to update its opt-in list.

The number of TCPA lawsuits filed has increased rapidly in the past few years.  In fact, in 2014, 2,366 TCPA class action lawsuits were filed–a 25% increase over 2013 and more than double the number since 2012.  This category of class action lawsuits has been especially lucrative to attorneys and class action administrators working in this area.  That’s because fines can be as much as $1500 per violation.

Behind much of the increase in TCPA lawsuit violations is the ever-increasing use of mobile and Americans propensity to cut their land line phone.  With mobile, the likelihood of a TCPA violation invariably increases with SMS marketing entering the mix.  Although you may have received legitimate permission at one time to contact the owner of the phone number, it is certainly possible that the number has since been recycled to a new user.  And, since there is not a national database of mobile phone ownership, as there is with many landlines, it creates a difficult task to maintain an updated opt-in list.  Brands must do all they can to keep its databases up to date.

Under the October 2013 revised rules, TCPA requires that you have a consumer’s prior written consent for auto-dialed or text messages sent to wireless devices.  Therefore, using a list of customers that you did business with prior to this date should not be used at all or should be used very cautiously with a renewed opt-in process.

With costly class action potentially looming, constant updating of your opt-in list is a necessity in the modern marketplace.

This article was written by Bob Bentz, president of ATS Mobile. It is not intended to provide any legal advice in relation to TCPA or SMS marketing.

May
14

Is Your Website Mobile Friendly?

Web Development — Syracuse

Syracuse web development

Attention Syracuse businesses: If your website looks like this to Google, it may be time to update.

On April 21, 2015, Mobilegeddon was released and now Google has new rules in place to make sure that your sites are mobile friendly.  While the impact of the new algorithm may not have changed much for most sites, the message was clear: Google cares that your website is mobile friendly.  And, the importance of that will only continue to increase.

Not sure if your website is mobile friendly?  There’s no better place to check than to ask the experts themselves: Google.  Use this convenient link to see if Google thinks your website is optimized for mobile.

ATS Mobile has developed several sites for businesses recently in the Syracuse, New York market.  All are, of course, mobile friendly.

One site, developed for Brogan Brands, shows the outstanding outdoor advertising that the agency does.  Another site is for the Notch 8 Cafe, a new restaurant in suburban Syracuse.

If you haven’t mobile-optimized your site, there’s no time like the present to make sure that you do.  So, whether your business is in Syracuse, or anywhere else for that matter, optimizing your site for mobile just may be the most important thing that you can do for your business right now.

Apr
27

Time Spent with Mobile Digital Continues to Increase as Traditional Media Flops

Media use by year

Time spent with digital continues to increase among American adults through 2015 while traditional mediums such as TV, radio, and especially print are on the decline.  Mobile has been the big winner with American adults spending 2 hours and 3 minutes more with non-voice mobile services from 2011 through 2015.

If your marketing plan for 2015 doesn’t include mobile and digital, your marketing plan simply isn’t done.

Want to learn more about the mobile revolution that is occurring today?  Check out this article about mobile.

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