Jul
25

Mobile Monday: Week 3 – SMS: A Powerful Marketing Tool

Welcome to Mobile Monday, our weekly blog posting dedicated to providing readers with useful mobile marketing tips from Bob Bentz’s newest book “Relevance Raises Response.” Every Monday ATSmobile continues to grant readers a brief passage from one of the most essential marketing books available for purchase today.

For our third week, we’re focusing on “Short Message Service” where Bentz discusses Mass Communication, One-to-One Communication & Opt-In Marketing

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SMS (short message service) text message marketing is inexpensive and offers the single best return on investment (ROI) of any mobile marketing tactic that you will employ. Whether you are a national retailer or simply a local pizza shop, there is a place for text message marketing in your marketing plan.

There are more mobile phones in the world than human beings and only SMS reaches more than half of all humans.  Not apps, not Facebook, not Instagram, not SnapChat, not WhatsApp.  Only SMS.

Text messaging is ubiquitous.  It is the one and only Tyrannosaurus Rex in mobile.  Text messaging is the feature that consumers use the most on their mobile phones.  In fact, more Americans use text messaging than actually talk (remember talking?) on their mobile phones.  It works on both smartphones and feature phones.  It does not need the registration of an account or require an installation.  And, best of all, text messages, as opposed to emails, are opened and read by nearly all that receive them.

Next to making a website mobile-friendly, SMS text message marketing is the single most important thing you can do to get started with a comprehensive mobile marketing strategy.  It is affordable for businesses of any size.  It is easy to implement, because it is a universal application that works the same on all phones; in fact, even the most basic of cell phones can use SMS.

If you are marketing via mobile, it all starts with a mobile-optimized website and SMS marketing.  Neither are particularly sexy today, but SMS messaging is at the basic foundation of most ongoing, successful mobile marketing campaigns.

Here’s why SMS text message marketing is so very powerful.

  • One-to-One Communication — Mobile is about personalization, because it is the most personal of devices that we own.  A text message from a business can be targeted in that the message is speaking directly to the consumer; it is a personal connection.
  • Mass Communication — It is the mobile solution that can reach nearly 100% of your target market.  A business can reach out and touch all of its best customers with simply the touch of a button.
  • Opt-In Marketing — As opposed to email marketing which is opt-out marketing, SMS marketing is opt-in marketing.  This means a consumer must give permission for the business or organization to send them text messages.  That means the consumer feels so strongly about your brand that they are saying that they WANT to receive your advertisements.
  • Instantaneous — The message does not need to be planned well in advance and it can react to the situation at that very moment.  Messages are sent and received in a matter of seconds.  Think an unplanned flash sale.
  • Timely — Unlike traditional media, an SMS campaign can be intimately controlled as to the exact date and time when the customer is most likely to buy.  For a restaurant, that might be just before lunch time.  For an urban discounter, it may be paydays on the 15th and the 30th of the month.
  • Trackable — Mobile, by its nature, is highly trackable, as opposed to traditional media.  Results from all SMS promotions can be tracked with unique identifiers, or promo codes.
  • Optimization — By using A-B testing, a savvy marketer can test multiple promotions in order to find the best offer and best creative for the best target audience.
  • Loyalty — Text messaging offers the ability to increase loyalty and reward best customers by being part of a business’s VIP club.  It enables a business to instantly communicate with its customer base.
  • Virality — It is so easy for a consumer to forward a text message to a friend who might want your offer.  This is advertising that a business benefits from, but does not have to pay for (the best kind of advertising).
  • Lift — SMS marketing can significantly increase foot traffic at a retail store.  This is especially true during traditionally slow days.  A restaurant, for example, can use SMS to attract diners on Mondays and Tuesdays when business is usually slow.

CLICK HERE to purchase a copy of “Relevance Raises Response” today where you’ll find more information on how to engage and acquire with Mobile Marketing.

Jul
22

Bob Bentz Talks Mobile Marketing on The SkillBites Show

Mobile marketing is an essential aspect to any marketing strategy. It is adaptable to any size company from a small startup to an established corporation. SMS text message marketing, mobile optimized websites, social and digital advertising, ringless voicemail and video ads all fall under the mobile marketing umbrella which Bob discusses with Judy, the host of The SkillBites Show.

 

Jul
11

Mobile Monday: Week 2 – Tips for Developing An App

Welcome to Mobile Monday, our weekly blog posting dedicated to providing readers with useful mobile marketing tips from Bob Bentz’s newest book “Relevance Raises Response.” Every Monday ATSmobile continues to grant readers a brief passage from one of the most essential marketing books available for purchase today.

For our second week, we’re focusing on “DEVELOPING AN APP” where Bentz discusses the constant upgrading developers must adhere to even after the completion stage, “App Flow”, & the cost/time of most iphone and Android business apps.

App development is a lot more difficult than web development.  That is because the coding varies based on operating system and developers need to know different code to accommodate each of them.  This requires experience and also an occasional consultation with the software development kits (SDK) provided by the operating system.shutterstock_283022702 (2)

Work on an app is seemingly never done and brands will need to continue to invest in them even after the initial development is complete.  That is because whenever a new software release is pushed to smartphone users, apps must be updated, and new software added to the app stores.  It seems like whenever a user checks her apps, there are updates, often just containing “bug fixes,” that need to be added to the app software.

Development of an app starts with designing app flow.  App flow is the sequence of interactions that the user will make from the initial open of the app to getting to the actual content provided.  In the web development business, an app flow is equivalent to “wireframing” for web development.  A business needs to dictate its goals for the app and then work in conjunction with the app developer who will provide details on the best way to create user-friendly app functionality and flow.  Once the entire app flow and wireframe is developed, the development agency should be able to provide a financial proposal.

Cost of an app is as difficult to assess as the cost of building a house.  There are app developers that have off the shelf products for specific niches such as restaurants.  A restaurant that uses such an app is essentially buying a white label version of the app with little ability to customize.  A typical rate might be a little under $1,000 with an ongoing monthly or annual renewal fee.  

Most business apps, however, are going to be custom development.  A typical business app, developed for both iPhone and Android, could cost in the $30,000 range for the initial development and as much as $250,000 when complex ecommerce and product line features are added.

The average development time for an app is about three to six months, but that, of course, is highly dependant on complexity and how much competing work the app development team has.  Establishing benchmarks for dated delivery of certain tasks during the process is the only way to keep a development team on task.

CLICK HERE to purchase a copy of “Relevance Raises Response” today where you’ll find more information on how to engage and acquire with Mobile Marketing.

Jun
28

Bob Bentz Talks “Relevance Raises Response” With Mobicast

Bob Bentz Visits Mobicast To Speak on “Relevance Raise Response” 

Today Bob Bentz, founder of the mobile agency, PurpleGator(http://www.Purplegator.com), visited Mobicast to discuss his book, Relevance Raises Response. They talk about mobile advertising as an unprecedented opportunity to deliver tailored ads to consumers dependent on their exact moment and mindset. They also talk about Bob’s interesting career path, pioneering mobile marketing from his Ringtone days to now being the founder and CEO of PurpleGator, a highly successful mobile agency out of Philadelphia.

To get in touch with Bob, or to buy his book, head over to his site: relevanceraisesresponse.com/

Jun
21

The Top 30 Web Designers and Developers You Need to be Following

Twitter is the ideal social media network for sharing ideas, joining an industry conversation, finding inspiration, and catching up on news. The 140 character limit discourages long rants, while hashtags allow you to hone in on your topics of interest. Twitter is full of tips, resources and advice from the best web developers out there, covering topics like HTML, CSS, Javascript and more. We have picked the best web developers and web designers that you need to be following right now.

Aarron Walter (@aarron)

Aarron is the person behind the UX practice at Mailchimp. If that doesn’t make you consider him a user experience expert, take a look at all of the handy tweets Aarron publishes.

Alen Grakalic (@alengrakalic)

This Croatia native has a Twitter feed filled with all sorts of design articles that will give you hours of reading resources.

Arpad Szucs (@whitex3d)

This Romania native is constantly tweeting new material about design, business, the latest trends, and common mistakes to avoid.

Brad Frost (@brad_frost)

Brad is a web designer, author and speaker who has helped lead the responsive design movement. User experience is always an important factor in everything he creates. With clients, like TechCrunch and Entertainment Weekly, he is obviously an accomplished web designer.

Brett Widmann (@BrettWidmann)

This Chicago resident shares so many web articles, he’ll have your reading list filled. Make Brett your go to resource when you want to stay up to date on everything happening in the industry.

Brian Hoff (@behoff)

Brian is the Founder and Creative Director of Brian Hoff Design, an agency providing web, mobile and interactive design. He posts many of his most recent projects, which makes his account the perfect place to boost your inspiration.

Chad Engle (@chadengle)

Although he might not tweet all that much about web design, he provides plenty of awesome design tips and inspiration for his many followers.

Dan Cederhold (@simplebits)

As the co-founder of Dribble, what designer wouldn’t want to follow him? He shares industry based content as well as some funny commentary on his personal life.

Jacob Gube (@sixrevisions)

From coupon codes to amazing resources, Jacob finds and shares it all. He is a must follow for all web designers who want to stay on top of everything happening in the industry.

Jan Jursa (@IATV)

Jan is a German native UI/UX designer. His followers will see articles about not only web design, but also about upcoming events that are relevant to the design industry.

Jeff SanGeorge (@jeffSanGeorge)

This well-rounded designer is a master of SEO, web design and digital marketing. If you don’t believe us, go check out his feed!

Jeffrey Zeldman (@Zeldman)

Jeffrey is the publisher of A List Apart and founder of Happy Cog Studios. His tweets show his expertise in web design, as he frequently shares his best practices.

Jen Simmons (@jensimmons)

Located in Brooklyn, New York, Jen Simmons regularly voices her opinion on the future of the web throughout her feed. She also runs the podcast, The Web Ahead, where she discusses web development and how technology is changing.

Jenn Lukas (@JennLukas)

Based in Philadelphia, PA, Jenn is a front-end developer who shares all of her helpful tips she has collected. Jenn also tweets out questions and interacts with those that follow her.

Jon Phillips (@jophillips)

Jon shares articles like how to speed up your workflow, how to design a smooth onboarding process for mobile app users, and how to keep the user in mind throughout the design process.

Jonathan Torke (@jonathantorke)

Jonathan is a web designer from Germany who is always sharing his great insights and fresh thoughts on all things CSS, HTML, Javascript and UX.

Kim Goodwin (@kimgoodwin)

Kim is experienced in UX and graphic design. Through this experience she has picked up great tips on how to be the best designer possible, which she shares with her 10,000+ followers.

Lars Vraa (@tripwiremag)

He is a sharer of WordPress themes, a tweeter of Adobe articles, and author of his active blog. Lars has it all, and everything is there in his twitter feed.

Luke Wroblewski (@lukew)

As the founder of, Google acquired company, Polar and, Twitter acquired company, Bagcheck, Luke definitely knows his stuff. He shares his thoughts and inside tips of mobile and responsive web design.

Mahfuz Mandal (@mahfuzweb20)

Mahfuz is a talented web designer who is a master in WordPress. Throughout the feed, you will find WordPress tips and tricks that will take your development to the next level.

Max Stanworth (@designshard)

Many designers tweet about their best tips and best practices. Max also includes web design’s best trends (so you can learn them) and worst trends (so you can avoid them). Let Max help you learn from other’s mistakes by giving him a follow.

Michael Wong (@mizko)

This Australian UI and UX designer frequently shares his insight and is constantly keeping his followers inspired. He also recently launched a newsletter that’s filled with great insider tips that he only makes available to his subscribers.

Mike Hansen (@moosesyrup)

Mike has a background in marketing, graphic design, web development, and product design. He keeps his followers updated on the latest trends and posts sneak peaks into his latest design work.

Nick La (@nickla)

Nick is a busy designer and entrepreneur. His studio is called N.Design and he is the creator of the wellknown blogs Themify, Web Designer Wall, Best Web Gallery and IconDock. Through his tweets, he shares his expertise, thoughts on designs, and informative resources.

Nishan Joomun (@nishanjoomun)

Nishan loves to tweet quick tips and daily quotes. These snippets of insight and inspiration are intermingled with educational articles.

Richard Lemon (@RichardLemon)

Richard shares top notch articles with his followers. Sprinkled into his feed are free downloads and resources that you’ll want to be on the watch for.

Sarah Parmenter (@sazzy)

Not only does Sarah tweet about web development, she is also interested in streamlining her workflow. She shares her industry knowledge while also sharing her thoughts on productivity.

Timothy Whalin (@TimothyWhalin)

UX design, workflow tips, and design insight are just some of the topics that Timothy tweets about. He is a web design expert and technology advocate who shares his enthusiasm with his followers.

Tina Cook (@tinacook)

Like any great expert, Tina shares her wisdom of web design. However, she also shares inspiration that is useful for both novice and experienced designers.

Veerle Pieters (@vpieters)

If you are searching for great resources, links to tutorials, and awesome freebies related to web design, Veerle is a designer you need to follow.

Jun
20

Mobile Monday: Week 1 – Tips for Social Media Posting

Welcome to Mobile Monday, a new weekly blog posting dedicated to providing readers with useful mobile marketing tips from Bob Bentz’s newest book “Relevance Raises Response.” Every Monday ATSmobile will grant readers a brief passage from one of the most essential marketing books available for purchase today.

For our first week, we’re focusing on “TIPS FOR SOCIAL MEDIA POSTING” where Bentz discusses proper sharing strategies, subtle plans for draw in consumers & and the importance of brevity when it comes to capturing an audiences attention.    shutterstock_283022702 (2)

When it comes to social media, sharing is good and selling is generally not as good.  If a business positions itself as the expert in the field, the sales will come, because other people will want to work with the best.  Consider what happens at a trade show.  If somebody gives a great presentation, there are audience members lining up to meet with the speaker after the speech.  That is because the presenter gave evidence that they were experts in the field and could offer solutions to the problems encountered by audience members.

  • It is OK to post a sales-related post every now and then, but if that is all a business does, it will likely alienate many followers and they will choose to opt-out.  And, that is a genuine lost sales opportunity.  Remember, people do not like being sold to on social media so most social media selling needs to be subtle.  The best long-term strategy for a business is to be perceived as the foremost expert in the field.  If that is accomplished, the business will naturally come.
  • In general, it is always best to be brief on social media.  Use bullet points when possible and remember that people like numbered lists.  There are tons of posts out there and if they can read it in less than five seconds, it is surely going to mean greater exposure.
  • Use #hashtags.  It will help the posts get found and increase the number of followers that your business has.  Social media posts are only as good as the number of followers that see them, but that amount can increase dramatically with the use of great hashtags.
  • Business social media posts should also encourage consumer participation.  After all, it is all about engagement, is not it?  One of the best ways to do that is to share photos of happy consumers using the product.  Only a select amount of people care about the technology of the product itself; every prospect cares about how it will make his life better or easier.
  • Regardless of the medium, it is always best to use pictures, graphics, charts, and videos in posts.  People are visual and, in general, they are lazy and do not particularly like to read.  Just be sure you do not randomly grab pictures off the internet, as many companies are actively enforcing their copyrights on pictures.  Copyright infringement of pictures on the web has become big business!
  • Be consistently active with social media.  Working social media every day by the same person can get monotonous so attempt to get a team to do the work.  If social media efforts disappear for a long time, a business will lose followers and appear to not be on top of its game by prospective customers.
  • One of the biggest questions that social media experts get is about the quantity of messages that should be posted.  It varies for each social media site, but the key is to post a lot of messages…assuming they all have some value.  This is contrary to what many experts say.  Occasional complaints will come in, but it is all about the total number of engagements and shares.  So, do not sweat it if you lose a follower every now and then.  The magic number of how many messages should be sent out is this: send one less than the point when the follower will get annoyed and stop following the business.  Monitor this and then arrive at the magic number of messages per day for a particular business’s needs.  Posting often will result in an increase in opt-outs, but if the end result is increased engagements and shares, losing a few followers is worth the trade off.
  • Don’t be afraid to use the same content more than once.  If it worked once, use it again.  This is more true on some social media sites than others.  For Twitter, for instance, re-using content is not a problem whereas on Facebook it might not be as good of an idea.  A great holiday post can be recycled next year.  A tweet that was effective can be used many times over until it produces diminishing engagement.
  • It is common sense, but it is worth mentioning of what not to post.  Don’t post anything political or controversial.  Posting on gun control, for example, will likely alienate half of a business’s possible customers, so why do it?  At the end of the day, it is all (well almost all) about the money.
  • Here’s a tip regardless of which sites a business plans to actively use: reserve the business name on all of the social media sites, even the ones a business does not immediately plan to use.  It is an easy thing to do, it only takes a few minutes, and if a business does not do it, it may regret it later when it does want to expand its offerings.

CLICK HERE to purchase a copy of “Relevance Raises Response” today where you’ll find more information on how to engage and acquire with Mobile Marketing.

 

May
9

Rob Gabe Joins ATS Mobile

robRobert Gabe is a senior at West Chester University and grew up in the Downingtown, Pennsylvania. This is Robert’s second internship where he will continue his work as Copywriter and Video Editing Assistant.  

Q: Where do you go to school, what’s your major and do you have a focus?

A:I’m currently attending West Chester University and I’m a communication studies major. The main thing I do there is I write for West Chester University’s “The Quad”, which is their newspaper. At The Quad, I’m partnered with a company called Allied Marketing and I do a lot of journalistic outings with them. I go to press junkets and I interview people in the entertainment industry which has been a portfolio to show on my resume in its own right.

Q: Do you interview any high level celebrities?

A:The last people I interviewed were comedians Key & Peele for their latest film “Keanu”, as well as Jeremy Saulnier, director of “Green Room.”  Also, yeah, quite a few really famous people: Carey Mulligan leading actress of “Suffragette” and Oscar Isaac who was featured in the new “Star Wars” movie.

Q: Is it intimidating interviewing these celebrities? Are you the ones asking the questions?

A:Yeah I’m the one asking the questions. The first few times I was a little star struck but after you get over it, you just treat them like people. You don’t have to be like, “Oh I’m such a big fan.” You just have a conversation with them like they’re normal people and they definitely respond to that a lot better.

Q :What skill set can you bring to Purplegator?

A: I think they brought me on because they saw how accomplished and talented I am in my writing. I definitely think that copywriting is my strongest skill set. I also have a background with video editing, specifically the program Final Cut. I’ve studied video applications in high school and that definitely carried over to college. I can be of use in regards to the video department and all of the video work that they need to have done.

Q: Besides the job with the Quad, what other past jobs have you had?

A:I worked at a marketing agency called Stratus Interactive. That was a non-paid internship, but I gained a lot of experience with Hubspot and working alongside my team. But also just adapting to that workplace because, prior to that, I had only worked in retail. It was a good stepping stone into that workplace environment.

Q: What are your interests outside of school and work?

A:I am definitely a big movie buff and that’s part of the reason I pursued the interview opportunities so hard. To me, I don’t consider it work. It’s really something that I love to do. I was very athletic in high school, but once I came to West Chester I gave up the athletics and started pursuing the writing really hard. To me, writing is like an art form. Writing combined with film is one of my main interests.

Q: So do you want to write scripts?

A:Not necessarily. I like creative writing. I am a big film enthusiast, but I don’t think I would want to be involved with writing scripts. I just like being a part of the entertainment industry as a journalist. I really like interviewing actors, actresses and directors. That’s what I really like to do right now.

Q: What are your short-term and long term goals?

Right now I’m just trying to gain as much experience as I can with internships like this and to do well in my courses at the moment. I’d like to continue what I’m doing with my interviews. I’m not in any rush to leave West Chester. I’m trying to do exceedingly well in everything I can and grab as many internship opportunities as I can.

Q: Do you have a dream job?

A:Ideally, I would like to be the person running the interviews and running the press junkets who’s in charge of the whole event.

Q: What attracted you to Purplegator?

A:I was attracted to the name. I really like the more modern feel of the office. It doesn’t feel like the stereotypical workplace. It’s more collaborative. I want to be put to work, but I also want to be in a place that feels like I’m not trapped in a cubicle all day. I wanted to work in a place that enabled me to be creative.

May
9

Catie McDonnell Joins ATS Mobile

Catiheadshote McDonnell is a senior at Bowling Green State University and grew up outside of Cleveland, Ohio. Her first internship was located in Philadelphia also. She will be working as the Creative Assistant for ATS Mobile.

 

Q: What school do you go to, what’s your major, and what’s your primary focus?

A: I go to Bowling Green State University. It’s located in north western Ohio. My major is Visual Communications Technology. There’s four areas within that: print, web, photo & video. I’ve chosen to concentrate my focus on web and print. I also have a business minor, but I’m also focusing on the graphic design aspect of it too.

Q: What is your skill set that you offer to the company?

A: I love to code and I think I’m a good problem solver. Also, I feel like I can bring a set of fresh eyes to the creative aspect/design part of everything.

Q: What has your experience been with past positions?  

A: I was the graphic design intern at a non-profit called Aahana, which was located in Center City Philadelphia.I worked on their brochures, website, social media, graphics, the email newsletter and things like that.

Also, I have a job on campus at the REC center, which is a side job when I’m attending class.

Q: What are your personal interest outside of the workplace?

A: I was on the swim team all throughout my life and I also golfed so I keep up with both of those. My Dad actually got me into golf because he’s in business and he thought, with me being a female, if you can golf that’s where a lot of the business takes place. I started that when I was seven. I was on the high school golf team. That was fun. Outside of that I like hanging out in coffee shops and hanging out with friends.

Q: What are your short-term and long term goals?

A: Short-term goals, regarding this job, are just to add as much as I can to the company by using my unique set of skills and to generate leads. In regards to long term goals, graduation is not that far away. I’ll be graduating next August. Outside of that, I want to land a job where I don’t feel I’m at work. I want to go into the office and feel like I’m doing something that actually matters. I don’t want to just “pass the time.” Besides that, I’d like to do more web design. I don’t know if that means starting my own company or freelancing (I haven’t really figured that out yet), but I would really like to pursue web design.

Q: What attracted you to Purplegator?

A: First of all, I saw the name and I was like “What is that? That sounds cool!” Then on the website I read that you’re never going to see a Purplegator out in the wild, which meant the company was different. I don’t want to work for a company that’s run-of-the-mill with nothing unique about it. I feel like this job has a lot of opportunities to work with different clients and work on different projects.

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