Miami Research Associates use text message marketing

Logo MRA

Florida-based, Miami Research Associates (MRA) is the largest privately-owned multi-specialty clinical research center in the United States.  Its mission is to share clinical research expertise in partnership with the pharmaceutical industry.

Established in 1996, MRA delivers best-in-class clinical research services through a highly trained, experienced and dedicated staff consisting of 25 board-certified subspecialty physician investigators, 45 ACRP certified clinical research coordinators, seasoned nurse practitioners and registered nurses, research pharmacists, exercise scientists, registered dietitians, and a team of certified technicians (radiography, laboratory, PSG, DEXA, and sonography).

MRA uses ATS Mobile’s SMS text message service to communicate with potential participants in their studies, as seen on one of its recent Tweets:

We need ages 21-55 for a $2,200! TEXT the word FB to 84444

Text message marketing allows MRA to instantly communicate a message and provide a link to a website page, and build a data base of users who have interacted with the company.


Dreams of an engagement ring fuel Houston-area couples


(Will there be another wedding proposal, as seen in last year’s Ring Race, above, in the works Saturday in Houston?)

There continues to be a lot going on in the world of ATS Mobile.

This Saturday in Houston is the latest TreasureText event, the-brand-building mobile scavenger hunt sponsored by jewelry stores around the country using ATS Mobile’s interactive SMS text technology.

Several hundred engaged couples will be participating in “Ring Race Houston” starting at 12:00 p.m. CDT at Town Green Park and traversing through The Woodlands. The event is sponsored by Thomas Markle Jewelers, and contestants will be competing for the first prize of a $17,000 Hearts On Fire engagement ring.

For the last several weeks, Top 40 radio station KRBE 104.1 FM has been inviting listeners to register for the event, or win a guaranteed spot in the race by tuning into the Roula and Ryan morning show.  Registration is also available via Facebook.

TreasureText events will continue all spring/summer around the country including at Austin, Tex., San Antonio, Omaha, Albuquerque, Billings, Mont., and Chicago.


SMS text interaction helps collegiate enrollment directors engage with their targets – more students.


In our ongoing discussions with higher education administrators in admissions departments around the country, the same message reverberates from staff members at schools of all sizes; the challenge is greater than ever to successfully attract, recruit, and retain students on their respective campuses.

Whether it’s the ongoing turbulent economic landscape, continuing demographic shifts, or the greater use of technology to provide online alternatives to individuals seeking college degrees, it’s a consistent challenge facing those responsible for enrollment management at schools nationally.

If there is one common denominator for (virtually) every individual on campus, or for the future students that these educational professionals are eying to become the newest members of the next freshman class, it’s a mobile phone.

Ever see a student without one?

There’s not a better way to disseminate a specific marketing message than directly to the desired recipient, no matter where they are.

Utilizing options for text messaging or downloading apps on a smartphone provided an easy entire for ATS Mobile to build out a SMS text-based engine that disseminates questions and answers to build towards a cumulative point total, while allowing its client universities to engage their brand with a host of targeted groups including prospective and current students, and alumni.

The SMS text game titled U-Mobile combines the options for learning, information gathering, and quizzing, wrapped up into the fun of playing an interactive mobile scavenger hunt with a prize, such as a steep discount at the bookstore, attached as an incentive.

Compete, have fun, win, and connect. It all adds up to a unique way to brand your school, help achieve your department goals, and it’s wrapped around a mobile game.

Entrants to any U-Mobile event are listed in the real time program dashboard allowing schools to simply log in to know who is interacting and by date/time, and by securing opt-in permission from a consumer can simultaneously send broadcast text messages to all members of a specific list from the same dashboard.

U-Mobile, another mobile tool available to higher education administrators to assist in enrollment management.


The many intricacies in the scope of mobile advertising


Mobile Advertising may as well be witchcraft to the average marketer. On initial appearance, it’s certainly understandable how the mobile advertising marketplace can be quite confusing. Just take a look in the above graphic at the myriad of players in the industry. This is not your digital advertising network.

While nearly 20% of all  time spent with media today is on mobile platforms, mobile advertising only picks up nearly 4% of the overall advertising pie.  That means opportunity and perhaps the best ROI of all advertising available to you today. Take advantage now while the rest of the world plays catch up to including mobile in its advertising mix. This won’t last forever.

Another advantage of mobile marketing is that it can more effectively target the consumer than any other advertising medium.  Here’s just some of the demographic and psychographic characteristics that can be targeted:

  • Type of Mobile Ad Buy — CPM (Cost Per Thousand); CPC (Cost Per Click); Cost Per Call
  • Specific Days and Hours — Reach your customer when they are most likely to buy. Generate business on typically slow days.
  • Where to Show AdsApps or Mobile Websites
  • Devices — Want tablets only or a combination of tablets and smartphones? Want to just buy iPhones and not Android?
  • Language
  • Target — Worldwide coverage available
  • Carriers — Perhaps your product works best for prepaid mobile customers?
  • Wifi — or not wifi
  • Banners or Text Ads
  • Publishers — Can target by publisher groupings or specific publishers.

Want to reach resident and out of town customers that are within a mile or kilometer of your restaurant? Is your trading area only 5 miles from your showroom? Want to reach consumers already in your store? In your food court? Or, just reach students on the local college campus?

Mobile advertising’s greatest advantage over other mediums is its inherent ability to reach only consumers in your immediate trading area – consumers that are most likely to buy. Geo-fencing is as easy as dropping a pin on a map and then we’ll draw boundaries, a virtual fence, around the area where we are targeting customers.

Then, when a consumer is in your geo-fence area, and is part of the targeted demographics you seek, we can serve them one of your rich media advertisements when they are on an app or mobile website.

We’ll have an interactive look at the different facets of mobile advertising in the next series of our “Knowledge College.”  Join us Thurs., May 8 as we present -  Mobile Advertising: “Generate Leads No Matter the Device” – hosted by ATS senior mobile marketing executive Scott Bronenberg.  Registration for this event is now underway, please click here: https://www4.gotomeeting.com/register/124887983


Complete web makeover has Toll Apartment Group and its properties looking better than ever


When Toll Apartment Group marketing executive Valerie Crapeau had visions of what she wanted the company’s newly designed website to portray, she sat down with the team at ATS Mobile and communicated those ideas and required upgrades that would be necessary to allow her property managers to provide more services to residents, and to provide a more visually pleasing experience for prospective (renters) clients.

“I knew what I was looking for, but needed a company to understand my vision and bring it to fruition,” Crapeau said this month upon the re-launch of the company’s website tollapartments.com.

“Words cannot express how excited we are about the brand new website!”

For the first time, all eight of the company’s properties have its own web portal, including video, a photo gallery, pictures, resident log-in for rent transactions and maintenance requests, and pertinent school and community information specific to each location.

We’ll be scheduling a webinar in the near future on mobile marketing’s role in helping to generate leads and optimize conversion, no matter the device a consumer uses to search for properties.



Latest Knowledge College series spotlights mobile campaigns for property management companies


Each month, ATS Mobile presents a webinar spotlighting different uses of mobile and social media marketing to various industry professionals.

In the next installment on April 22 ATS senior marketing executive Scott Bronenberg (pictured above) will take attendees through the components and benefits for property managers and others in the apartment industry of using mobile marketing and social media tools to generate leads, and he will review best practices to optimize conversion from mobile devices.

Learn more about targeted advertising to reach potential apartment renters, the importance of an adaptively designed website coordinated with a robust mobile campaign; including SMS text, customized QR codes, website video, social media and reputation management, and custom app development.

The session will begin at 2:00 p.m. EDT on Tuesday, April, 22, 2014. After registering, you will receive a confirmation email containing information about joining the webinar.

To register please click here: https://www4.gotomeeting.com/register/402778911

The next “Knowledge College” event will be Thursday, May 8, 2014: Mobile Advertising – “Generate Quality Leads No Matter the Device”


ATS Mobile provides useful info to healthcare recruitment executives

ATS President Bob Bentz, center, and Michael Candelori, (r) and Scott Bronenberg (l), speak to the PAACHR on April 16 at Abington Hospital

ATS President Bob Bentz, center, and colleagues Michael Candelori (r), and Scott Bronenberg (l), speak to PAACHR members on April 16 at Abington (Pa.) Hospital

A conference room full of health care recruiting executives was an attentive audience at Abington Hospital in suburban Philadelphia on April 16, as ATS Mobile presented a seminar on the power of using mobile tools for recruitment of health care professionals.

ATS Mobile president Bob Bentz introduced the company to members of the Philadelphia Area Association of Health Care Recruiters (PAAHCR), senior executive Scott Bronenberg reviewed the robust mobile and social media advertising opportunities to directly reach a targeted audience for health care staffing, and creative director Michael Candelori detailed specifics of the visual aspects of mobile campaigns, and how they appear to consumers on various devices.

Following the presentation and a Q & A session, attendees were able to demonstrate first-hand the power of a SMS shortcode promotion texting the keyword RECRUIT to 84444, and by doing so received a copy of the presentation to share with recruitment colleagues not in attendance.


Restaurant Mobile Marketing Testimonials and Case Studies

ATS Mobile’s Restaurants To Go suite of mobile marketing products has made quite an impact on many restaurants around the nation.  With Restaurants To Go, our restaurant customers get a package of mobile marketing solutions such as a mobile or responsive design website, custom QR Code, text message marketing, and can choose from video production, social media, or geo-location mobile advertising.

Take a look at what some of our local restaurant customers are saying about Restaurants To Go from ATS Mobile.






AutoByTel Purchases Advanced Mobile

In 2006, ATS spun off its Advanced Mobile division.
It received funding from Ben Franklin Partners.

Last week, the division was sold to publicly traded AutoByTel.

AutoByTel Advanced Mobile

AutoByTel has acquired King of Prussia, PA -based Advanced Mobile.

IRVINE, Calif.–(BUSINESS WIRE)–September 30, 2013–
Autobytel Inc. (Nasdaq: ABTL), the company dedicated to helping consumers and dealers connect online, today announced it has acquired Advanced Mobile, LLC, a provider of innovative mobile communications services designed specifically for the automotive industry.

As a result of the acquisition, Autobytel will offer auto manufacturers and dealers the ability to connect with consumers using a preferred method of text communication via a secure platform that protects consumers’ privacy. In addition, Autobytel will offer dealers a comprehensive suite of mobile products, including mobile apps, mobile websites, Send2Phone capabilities and text message marketing.

Founded in 2006 and based in King of Prussia, Pennsylvania, Advanced Mobile serves the automotive industry with a full range of advanced mobile technologies. These technologies facilitate communication between dealers and car buyers on smart phones and tablets at the time, place and in a manner preferred by consumers. This advanced platform will be the core of a wide array of mobile services Autobytel offers to its dealer and manufacturer customers, and will also be available to consumers through Autobytel’s websites.

Since 1995 when Autobytel pioneered the automotive Internet, the company has grown to become a leading provider of new and used car leads and marketing services for dealers and manufacturers nationwide. The company’s flagship website, Autobytel.com, is one of the nation’s leading online resources to help people research, shop for, buy, sell and own a car.

“We led the way nearly 20 years ago when we invented online car buying, and we now intend to lead the way in mobile,” said Jeffrey Coats, President and Chief Executive Officer of Autobytel Inc. “Last year, more than 326 million U.S. wireless subscribers sent more than 2 trillion text messages, or more than 171 billion per month. We believe that the explosive growth in smart phone and tablet use represents significant mobile communications opportunities, especially for the automotive industry, which has been searching for ways to safely and legally utilize mobile technologies. This acquisition enables us to offer the industry the mobile resources it requires to successfully communicate with car buyers in a preferred manner.

“We expect the technology and team built by Advanced Mobile to be an important asset to Autobytel and to its dealer and manufacturer customers, allowing them to capitalize on the new frontier of mobile,” Coats said. “Adding these new and innovative mobile technologies to the high-quality leads we deliver to customers–internally generated leads that convert to sales at roughly three times the estimated industry average–will help manufacturers and dealers sell more cars, more efficiently.”

“We created Advanced Mobile to help clients cultivate a mobile eco-system to drive their businesses forward,” said Bret J. Dunlap, President and Chief Executive Officer of Advanced Mobile. “We believe that our extensive suite of products and industry experience is highly valuable to auto dealers and manufacturers who are seeking the greatest possible returns for their marketing investments. Our goal of helping clients sell more cars is completely aligned with Autobytel’s, and we look forward to continuing to help our customers realize the full benefits of mobile technology.”

Advanced Mobile will continue to share space with the legacy company Advanced Telecom Services in its new King of Prussia, PA offices.  Some employees will be transferring to AutoByTel headquarters in Irvine, California and many will remain in the Philadelphia area.


ATS Mobile Opens New Offices

ATS Mobile office at Valley Forge Casino complex

ATS Mobile has moved its offices to the Parkview Towers in King of Prussia.

King of Prussia, PA — After 24 years at its original corporate headquarters in Wayne, Pennsylvania, ATS has moved its business to new offices in neighboring King of Prussia, PA.

On September 3, 2013, ATS opened its new offices at Parkview Towers in King of Prussia.  The new facility is part of the Valley Forge Casino Resort complex that also includes a Sheraton Hotel, several casual and fine dining restaurants, a pool, health center, nightclubs, and one of Pennsylvania’s newest casinos.  Less than a mile to the west is the Valley Forge National Park and a mile to the east is the world-famous King of Prussia Mall which is the largest mall in America.

“We love the extra amenities that we have here at the resort that our employees can enjoy,” said Bob Bentz, president of ATS Mobile and Advanced Telecom Services.  “We’ve already had some customers visit and they love the location, visiting the casino, enjoying the entertainment, and everything that comes with being in a resort complex.  Having a Sheraton connected to our office also makes it very convenient to host out of town customers.  They don’t ever have to leave the complex if they want.”

ATS, which began as Advanced Telecom Services in 1989, has been a long-time provider of interactive telephone services for advertisers, advertising agencies, and media.  Since its inception, it was housed in what is now the GPX Building in Wayne, Pennsylvania–part of the Chester County Technology Corridor.

The new, updated office space has an open floor plan and six closed offices for senior management.  The focal point of the office space is the combination kitchen, dining area, and meeting room.  Numerous smart TV’s are on the office walls and are utilized for meetings and employee training.

ATS encourages its customers and prospects to visit our new offices in King of Prussia.  We think you’ll enjoy your visit.


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