Dec
11
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LOCAL RADIO VETERAN STEVE GONZALEZ JOINS MOBILE MARKETING AGENCY ATS MOBILE

Author Michael Candelori    Category News     Tags

King of Prussia, PA — Steve Gonzalez, a seasoned advertising sales executive with a strong track record of success covering over 18+ years in the radio industry with Clear Channel Communications and most recently, Radio One, has joined ATS Mobile.

Steve Gonzalez, mobile digital marketing specialist

Steve Gonzalez

ATS Mobile, a division of Advanced Telecom Services, based in King of Prussia, Pennsylvania, is a mobile-first digital agency that specializes in taking a client’s traditional awareness and turning it into mobile consumer engagement.

A graduate of Fordham University where he majored in Marketing and Communications, Steve is a results-focused marketing strategist with the ability to develop a plan based on a client’s needs using innovation and creativity.  He has a strong desire to understanding and developing “The Next Big Thing” and always has an eye on generating ideas that go beyond the traditional way of doing things.  As Steve likes to say…”Every Great Success Starts With The Question, “What If…”

“We are honored to get somebody with Steve’s experience and knowledge of the local Philadelphia advertising market,” said Bob Bentz, president of ATS. “I have known Steve for several years and he has a stellar reputation and I’ve always hoped that we could work more closely together. He’s going to be a great asset to our team of mobile and digital professionals.”

Steve has worked with some prominent national brands in developing customized marketing programs that extend past traditional media – included in those successful programs are Southwest Airlines, the National Basketball Association, (NBA), the United States Army, and Hyundai America.

He possesses strong leadership skills along with the ability to create a clear goal and build the right team that is engaged, responsive and committed to the company vision and mission.

When Steve is not working diligently with clients to create their customized mobile-social strategy to engage their audience, he can be found on the baseball field with his son or at home whipping up his world famous chocolate chip pancakes for his family!

To contact Steve about how to sell more with mobile, call 610-994-1852.

Nov
20
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Bob Bentz Named Adjunct Professor at University of Denver

University of Denver - Bob Bentz

ATS Mobile’s Bob Bentz has been named as an adjunct professor at the University of Denver.

ATS Mobile President Bob Bentz has been named as an adjunct professor at the University of Denver where he will be teaching an online graduate level course in Mobile Marketing beginning with the Winter semester in 2015.

“It’s something that I’ve always wanted to do and I’m at the point in my career where I think I have the knowledge and business experience to do it,” said Bentz.  “Plus, teaching an online course allows for me to do the work away from my normal commitments of my day job.  I’m also excited that it’s a graduate level course so I know I’ll likely be training a lot of professionals that are already active in the business world.”

The course begins in January, 2015.

Nov
20
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ThrowBack Thursday: Old Staff Photo

Advanced Telecom Services has a long and storied history.  While looking through some old files here in our new office, we stumbled across this photo of our team from about 15 years ago.  Lots of great people here and a great time in our business.

Advanced Telecom Services staff photo

Advanced Telecom Services staff circa 1998

 

 

Oct
13
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ATS and 84444 Go On Tour with Aaron Carter

 

Aaron Carter Tour advertising

San Diego – Pop sensation Aaron Carter began his worldwide tour this week and ATS Mobile and text message marketing site 84444 are going along for the ride.

Text CARTER to 84444

Carter has introduced a VIP Text Message Club to his fans where they can receive updates on his concerts, inside information and even ticket discounts.  Carter even went on the radio this past week and gave away 10 autographed pictures and 2 pairs of backstage passes to his first tour date in San Diego.  Fans were able to enter to win the prizes by text message.

The text message service for Carter is being supplied by 84444 (http://www.84444.com) and is administered by Wise Marketing.

“One of the great things about our business is that we’re able to get involved with celebrity projects like this,” said Bob Bentz, president of ATS Mobile which provides the text message marketing solution.  “It’s funny, because in the 1990’s we worked with the Backstreet Boys as well so now we get a chance to work with Nick Carter’s little brother Aaron.”

“We are pleased to have been selected as the advertising agency for Aaron Carter’s Tour,” said Sean Wise, president of Wise Marketing.  “We look forward to working with Aaron and his group for a long time.”

In addition to providing text message marketing to his fans, ATS has also provided a custom QR Code which fans can scan to access the mobile website for the tour.

Custom QR Code for Aaron Carter

CRAZY LITTLE PARTY GIRL (s) can scan this QR code to get more info from Aaron Carter’s World Tour.

Facebook and Mobile Ad Buys

With the assistance of ATS, Wise is also handling advertising targeting Aaron Carter fans through Facebook and other mobile marketing means.

“The great thing about Facebook advertising,” added Barb Osier Breeser, marketing manager for ATS, “is that we can pinpoint those fans that have LIKED Aaron Carter’s Facebook page in the cities where his concerts will be playing.”

Aaron Carter, now 26, began his singing career at age 7.  When he was only 9, he opened for the Backstreet Boys.  In 2000, his “Aaron’s Party ” album went triple platinum, and sold over 3 million albums.  “Aaron’s Party contained the single hits “That’s How I Beat Shaq,” “Aaron’s Party (Come Get It),” and “I Want Candy.”

Carter toured in 2013 for the first time in eight years.  His 2014-15 international tour lasts through January 25, 2015 where it will culminate with two dates in Switzerland.

Facebook Ads Aaron Carter

AARON’S PARTY: Facebook ads are used primarily for VIP ticket and last minute ticket sales.

Aug
23
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ATS Mobile Sponsors King of Prussia Beerfest Royale

Mobile marketing for beer

BEER FOR EVERYONE: That’s our motto as a sponsor of the King of Prussia Beerfest on October 2 & 4.

King of Prussia, PA — ATS Mobile is new to the King of Prussia area.  After 24 1/2 years located in neighboring Wayne, Pennsylvania, the company moved to its spanky new office space in the Valley Forge Casino complex in October, 2013.  The ten story building known as Parkview Towers has an adjacent Radisson Hotel and the Valley Forge Casino.

It hasn’t taken ATS Mobile long to get involved in the local business community, however.  It has become very active in the King of Prussia District (KOP-BID) organization which is sponsoring its 3rd Annual KOP Beerfest on October 2 and 4, 2014 at the nearby King of Prussia Mall.  ATS Mobile is a Pilsner level sponsor of the Beerfest event.

Beerfest Royale begins on Thursday, October 2 with a Happy Hour event called Donnerstag.  Donnerstag will present various food and beer pairings, a pumpkin beer bar, live music, and beer infused ice cream floats!  There will be a complimentary cigar for every guest.

On Saturday, Beerfest Royale continues with two sessions offering unlimited access to over 100 different beers from 50+ craft and international brewers.  There will be two stages offering live music and lots of photo ops.  Some of the best restaurants in King of Prussia will also be present serving up some delightful food.

“I mean, who wouldn’t be excited about an event called Beerfest,” said Bob Bentz, president of ATS Mobile.  “We’re excited to be involved in an event to promote King of Prussia and raise money for physical improvement projects throughout the community.”

You can follow the Beerfest on the following social media sites affiliated with Beerfest:

I’m sure you’ll also find a lot of pictures of the event on the ATS Mobile social media pages!

Aug
23
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84444 Promotes B to B Text Message Marketing

At ATS Mobile, we like to put our money where our mouth is.  That’s why we put the same great advertising creative to use in our B to B advertising as we do in the social media advertising that we do for our clients.  Yesterday, we looked at the Philadelphia web development campaign that we promoted on Facebook and Linked In for our company.  Today, we look at the promotional advertisements we’ve done for our 84444 text message marketing solution in both the USA and Canada.

text messaging promotions company

Mobile Text Marketing Philly

Text Message Marketing Company

Aug
22

Target: Philadelphia Businesses for Website Development

At ATS Mobile, we don’t just do great advertising for our clients, we do some pretty great advertising for ourselves to.  We used to call it B2B advertising, but today, we like to think of it more as H2H (Human To Human).  That’s because of the outstanding targeted advertising that is available to us and our customers on social media networks such as Linked In and Facebook.   Yes, Facebook works for B2B too, because its so very H2H!

While we’ve been creating new websites for businesses and organizations all around the United States and Canada, we’ve had a special affinity for our hometown here in Philadelphia, because so many people like to meet personally with the guys that are updating their websites.  And, they know that we won’t get lost on the Schuylkill Expressway.

Our current B2B campaigns for web development are running in Linked In and Facebook and the target is business owners in the Philadelphia area.  Here’s some of our snappy creative that you might see if you live here in Philly and own your own business.  Tell us what you think in the comments below.

 

need new website Philly

 

Philadelphia web developer

 

website design Philadelphia

 

Website design Philadelphia

Website Creation King of Prussia

Jul
14
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Happy 25th Birthday!

header-logo-25

July 15, 2014 marks the 25th birthday of ATS Mobile and Advanced Telecom Services.

Advanced Telecom Services, Inc. was founded on July 15, 1989 as an inbound telemarketing audiotext service bureau specializing in business-to-business applications using the newly-introduced mass 900 number pay-per-call service.

ATS envisioned that a tremendous opportunity existed with 900 service. An ideal site was found for the company in Wayne, Pennsylvania, near a suburban East Coast AT&T P.O.P. (point of presence). The company was established entirely by the personal savings invested by the original partners.

In the summer of 1989, ATS began its first audiotext program – the CD Information Line – which gave the caller daily updates on rates for certificates of deposit. While this program did not go down in history as one of the all-time 900-minute producers, ATS did quickly become a leader in the areas of interactive sports and entertainment programs. Later, ATS became recognized as a major force in Voice Personals and direct response marketing.

In 1993 when it opened its London office, ATS became the first US service bureau to open offices in the United Kingdom. One year later, ATS expanded once again to include our neighbors to the north – Canada. In 1997, ATS also opened an office in Prague, Czech Republic. A year later, ATS opened an office in Taipei, Taiwan that had a strong one year run. The UK office was purchased by its CEO and Vice President of Sales in full in 2012. The Czech office was eventually sold to MCI Corp.

As the internet boomed, ATS became one of the first companies to develop an online personals product. In 1996, its online dating software was sold to Classifieds, Inc. and began marketing it under the Cupid.com brand. In 2001, ATS became one of the first companies in North America to offer ringtones for cell phones through its Ringingphone.com product. It sold its ringtone product to publicly traded Zim Corporation of Ottawa, Ontario, Canada in 2006. Today, ATS is one of the largest owners of Zim stock.

In 2005, ATS purchased Spark Network Services, a provider of interactive, non-traditional revenue sources to media affiliates, from Infinity Broadcasting, now known as CBS Radio. Spark operated as a division of ATS in Evanston, Illinois and then Des Plaines. Its most popular product was the MatchLink system, the leading interactive computer dating service used by radio and television stations in the United States and Canada. The MatchLink brand has served over two million members since its inception in 1994.

In 2006, ATS established Advanced Mobile. Advanced Mobile was funded by ATS, its owners and a variety of individuals including Ben Franklin investments. Advanced Mobile developed the best suite of mobile marketing products in the automotive industry and serves over 1200 dealerships. In October 2013, Advanced Mobile was acquired by publicly traded Autobytel.

From humble beginnings that were once nothing more than a dream of entrepreneurship, ATS is now widely recognized as one of the most respected in its industry in the world.

Now in its fourth decade, ATS continues to evolve with the times and new technologies. It continues to expand its product line, yet it still holds the entrepreneurial ideals that were established in its infancy. This journey has been possible because of the employees who every day seek to do their very best. Our goal is to continue ATS’ growth and profitability while fostering an enriching experience, both personally and professionally on behalf of all our employees.

Thanks to all of our clients and employees over the years for helping us reach our 25th birthday!
 

Jul
2
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Barb Breeser Joins the ATS Mobile Team

Author Michael Candelori    Category News     Tags , ,

ATS Mobile is pleased to announce the addition of Barb Osier Breeser to their team as Regional Sales Manager.

“We are pleased to have Barb on our team as Regional Sales Manager,” said Bob Bentz, ATS Mobile President. “Barb’s experience in advertising, trade shows, inbound marketing and social mediaBreeser - Regional Manager at ATS Mobile will bring great value as she helps us to grow and expand into new markets.”

Most recently, Barb was Vice President of Client Strategy for Revenue Inbound, an Inbound Marketing and Social Media Agency based in West Des Moines, Iowa, where she worked on marketing, social media and content strategy for clients in a variety of industries including: health & fitness clubs, nutritional products, multi-unit franchises, business coaching, resort properties and some notable authors & speakers such as Jeffrey Gitomer and Harvey Mackay.

A graduate of University of Northern Iowa, Barb will be working in the Des Moines, Iowa area.

For more information about ATS Mobile, visit www.ATSMobile.com

Jun
23
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New Hire at ATS Mobile

Author Michael Candelori    Category News     Tags ,

New Sales AssociateWe are pleased to add a new member to our team here at ATS Mobile. Kevin Campbell has been hired as our newest Account Executive.

Before joining us, Campbell was working in the fast-paced world of Film Production. He has experience working in a great range of production models, from local and national commercials, to blockbuster hits such as The Avengers, and even network television at 6ABC Philadelphia.

After graduating from James Madison University with a degree in English Studies, Campbell began his career in marketing with a move to New York City. As a Media Sales Associate for Felix, a subsidiary of CityGrid Media, he specialized in new business development with a focus in business-to-business sales. We are excited to have him as a member of the team and are confident that he can help us grow ATS Mobile into a giant in the Mobile Marketing Industry.

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