July 15, 2014 marks the 25th birthday of ATS Mobile and Advanced Telecom Services.
Advanced Telecom Services, Inc. was founded on July 15, 1989 as an inbound telemarketing audiotext service bureau specializing in business-to-business applications using the newly-introduced mass 900 number pay-per-call service.
ATS envisioned that a tremendous opportunity existed with 900 service. An ideal site was found for the company in Wayne, Pennsylvania, near a suburban East Coast AT&T P.O.P. (point of presence). The company was established entirely by the personal savings invested by the original partners.
In the summer of 1989, ATS began its first audiotext program – the CD Information Line – which gave the caller daily updates on rates for certificates of deposit. While this program did not go down in history as one of the all-time 900-minute producers, ATS did quickly become a leader in the areas of interactive sports and entertainment programs. Later, ATS became recognized as a major force in Voice Personals and direct response marketing.
In 1993 when it opened its London office, ATS became the first US service bureau to open offices in the United Kingdom. One year later, ATS expanded once again to include our neighbors to the north – Canada. In 1997, ATS also opened an office in Prague, Czech Republic. A year later, ATS opened an office in Taipei, Taiwan that had a strong one year run. The UK office was purchased by its CEO and Vice President of Sales in full in 2012. The Czech office was eventually sold to MCI Corp.
As the internet boomed, ATS became one of the first companies to develop an online personals product. In 1996, its online dating software was sold to Classifieds, Inc. and began marketing it under the Cupid.com brand. In 2001, ATS became one of the first companies in North America to offer ringtones for cell phones through its Ringingphone.com product. It sold its ringtone product to publicly traded Zim Corporation of Ottawa, Ontario, Canada in 2006. Today, ATS is one of the largest owners of Zim stock.
In 2005, ATS purchased Spark Network Services, a provider of interactive, non-traditional revenue sources to media affiliates, from Infinity Broadcasting, now known as CBS Radio. Spark operated as a division of ATS in Evanston, Illinois and then Des Plaines. Its most popular product was the MatchLink system, the leading interactive computer dating service used by radio and television stations in the United States and Canada. The MatchLink brand has served over two million members since its inception in 1994.
In 2006, ATS established Advanced Mobile. Advanced Mobile was funded by ATS, its owners and a variety of individuals including Ben Franklin investments. Advanced Mobile developed the best suite of mobile marketing products in the automotive industry and serves over 1200 dealerships. In October 2013, Advanced Mobile was acquired by publicly traded Autobytel.
From humble beginnings that were once nothing more than a dream of entrepreneurship, ATS is now widely recognized as one of the most respected in its industry in the world.
Now in its fourth decade, ATS continues to evolve with the times and new technologies. It continues to expand its product line, yet it still holds the entrepreneurial ideals that were established in its infancy. This journey has been possible because of the employees who every day seek to do their very best. Our goal is to continue ATS’ growth and profitability while fostering an enriching experience, both personally and professionally on behalf of all our employees.
Thanks to all of our clients and employees over the years for helping us reach our 25th birthday!
ATS Mobile is pleased to announce the addition of Barb Osier Breeser to their team as Regional Sales Manager.
“We are pleased to have Barb on our team as Regional Sales Manager,” said Bob Bentz, ATS Mobile President. “Barb’s experience in advertising, trade shows, inbound marketing and social media will bring great value as she helps us to grow and expand into new markets.”
Most recently, Barb was Vice President of Client Strategy for Revenue Inbound, an Inbound Marketing and Social Media Agency based in West Des Moines, Iowa, where she worked on marketing, social media and content strategy for clients in a variety of industries including: health & fitness clubs, nutritional products, multi-unit franchises, business coaching, resort properties and some notable authors & speakers such as Jeffrey Gitomer and Harvey Mackay.
A graduate of University of Northern Iowa, Barb will be working in the Des Moines, Iowa area.
For more information about ATS Mobile, visit www.ATSMobile.com
Before joining us, Campbell was working in the fast-paced world of Film Production. He has experience working in a great range of production models, from local and national commercials, to blockbuster hits such as The Avengers, and even network television at 6ABC Philadelphia.
After graduating from James Madison University with a degree in English Studies, Campbell began his career in marketing with a move to New York City. As a Media Sales Associate for Felix, a subsidiary of CityGrid Media, he specialized in new business development with a focus in business-to-business sales. We are excited to have him as a member of the team and are confident that he can help us grow ATS Mobile into a giant in the Mobile Marketing Industry.
King of Prussia Award Program Honors the Achievement
KING OF PRUSSIA April 23, 2014 — ATS Mobile has been selected for the 2014 Best of King of Prussia Award in the Marketing Services category by the King of Prussia Award Program.
Each year, the King of Prussia Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the King of Prussia area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 King of Prussia Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the King of Prussia Award Program and data provided by third parties.
About King of Prussia Award Program
The King of Prussia Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the King of Prussia area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The King of Prussia Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.
Previous Award Winners
ATS’s Advanced Mobile division most recently won an award for Best Mobile App and Best Mobile Website. You can read more about that here.
Florida-based, Miami Research Associates (MRA) is the largest privately-owned multi-specialty clinical research center in the United States. Its mission is to share clinical research expertise in partnership with the pharmaceutical industry.
Established in 1996, MRA delivers best-in-class clinical research services through a highly trained, experienced and dedicated staff consisting of 25 board-certified subspecialty physician investigators, 45 ACRP certified clinical research coordinators, seasoned nurse practitioners and registered nurses, research pharmacists, exercise scientists, registered dietitians, and a team of certified technicians (radiography, laboratory, PSG, DEXA, and sonography).
MRA uses ATS Mobile’s SMS text message service to communicate with potential participants in their studies, as seen on one of its recent Tweets:
Text message marketing allows MRA to instantly communicate a message and provide a link to a website page, and build a data base of users who have interacted with the company.
(Will there be another wedding proposal, as seen in last year’s Ring Race, above, in the works Saturday in Houston?)
There continues to be a lot going on in the world of ATS Mobile.
This Saturday in Houston is the latest TreasureText event, the-brand-building mobile scavenger hunt sponsored by jewelry stores around the country using ATS Mobile’s interactive SMS text technology.
Several hundred engaged couples will be participating in “Ring Race Houston” starting at 12:00 p.m. CDT at Town Green Park and traversing through The Woodlands. The event is sponsored by Thomas Markle Jewelers, and contestants will be competing for the first prize of a $17,000 Hearts On Fire engagement ring.
For the last several weeks, Top 40 radio station KRBE 104.1 FM has been inviting listeners to register for the event, or win a guaranteed spot in the race by tuning into the Roula and Ryan morning show. Registration is also available via Facebook.
TreasureText events will continue all spring/summer around the country including at Austin, Tex., San Antonio, Omaha, Albuquerque, Billings, Mont., and Chicago.
SMS text interaction helps collegiate enrollment directors engage with their targets – more students.
In our ongoing discussions with higher education administrators in admissions departments around the country, the same message reverberates from staff members at schools of all sizes; the challenge is greater than ever to successfully attract, recruit, and retain students on their respective campuses.
Whether it’s the ongoing turbulent economic landscape, continuing demographic shifts, or the greater use of technology to provide online alternatives to individuals seeking college degrees, it’s a consistent challenge facing those responsible for enrollment management at schools nationally.
If there is one common denominator for (virtually) every individual on campus, or for the future students that these educational professionals are eying to become the newest members of the next freshman class, it’s a mobile phone.
Ever see a student without one?
There’s not a better way to disseminate a specific marketing message than directly to the desired recipient, no matter where they are.
Utilizing options for text messaging or downloading apps on a smartphone provided an easy entire for ATS Mobile to build out a SMS text-based engine that disseminates questions and answers to build towards a cumulative point total, while allowing its client universities to engage their brand with a host of targeted groups including prospective and current students, and alumni.
The SMS text game titled U-Mobile combines the options for learning, information gathering, and quizzing, wrapped up into the fun of playing an interactive mobile scavenger hunt with a prize, such as a steep discount at the bookstore, attached as an incentive.
Compete, have fun, win, and connect. It all adds up to a unique way to brand your school, help achieve your department goals, and it’s wrapped around a mobile game.
Entrants to any U-Mobile event are listed in the real time program dashboard allowing schools to simply log in to know who is interacting and by date/time, and by securing opt-in permission from a consumer can simultaneously send broadcast text messages to all members of a specific list from the same dashboard.
U-Mobile, another mobile tool available to higher education administrators to assist in enrollment management.
Mobile Advertising may as well be witchcraft to the average marketer. On initial appearance, it’s certainly understandable how the mobile advertising marketplace can be quite confusing. Just take a look in the above graphic at the myriad of players in the industry. This is not your digital advertising network.
While nearly 20% of all time spent with media today is on mobile platforms, mobile advertising only picks up nearly 4% of the overall advertising pie. That means opportunity and perhaps the best ROI of all advertising available to you today. Take advantage now while the rest of the world plays catch up to including mobile in its advertising mix. This won’t last forever.
Another advantage of mobile marketing is that it can more effectively target the consumer than any other advertising medium. Here’s just some of the demographic and psychographic characteristics that can be targeted:
- Type of Mobile Ad Buy — CPM (Cost Per Thousand); CPC (Cost Per Click); Cost Per Call
- Specific Days and Hours — Reach your customer when they are most likely to buy. Generate business on typically slow days.
- Where to Show Ads — Apps or Mobile Websites
- Devices — Want tablets only or a combination of tablets and smartphones? Want to just buy iPhones and not Android?
- Target — Worldwide coverage available
- Carriers — Perhaps your product works best for prepaid mobile customers?
- Wifi — or not wifi
- Banners or Text Ads
- Publishers — Can target by publisher groupings or specific publishers.
Want to reach resident and out of town customers that are within a mile or kilometer of your restaurant? Is your trading area only 5 miles from your showroom? Want to reach consumers already in your store? In your food court? Or, just reach students on the local college campus?
Mobile advertising’s greatest advantage over other mediums is its inherent ability to reach only consumers in your immediate trading area – consumers that are most likely to buy. Geo-fencing is as easy as dropping a pin on a map and then we’ll draw boundaries, a virtual fence, around the area where we are targeting customers.
Then, when a consumer is in your geo-fence area, and is part of the targeted demographics you seek, we can serve them one of your rich media advertisements when they are on an app or mobile website.
We’ll have an interactive look at the different facets of mobile advertising in the next series of our “Knowledge College.” Join us Thurs., May 8 as we present - Mobile Advertising: “Generate Leads No Matter the Device” – hosted by ATS senior mobile marketing executive Scott Bronenberg. Registration for this event is now underway, please click here: https://www4.gotomeeting.com/register/124887983
When Toll Apartment Group marketing executive Valerie Crapeau had visions of what she wanted the company’s newly designed website to portray, she sat down with the team at ATS Mobile and communicated those ideas and required upgrades that would be necessary to allow her property managers to provide more services to residents, and to provide a more visually pleasing experience for prospective (renters) clients.
“I knew what I was looking for, but needed a company to understand my vision and bring it to fruition,” Crapeau said this month upon the re-launch of the company’s website tollapartments.com.
“Words cannot express how excited we are about the brand new website!”
For the first time, all eight of the company’s properties have its own web portal, including video, a photo gallery, pictures, resident log-in for rent transactions and maintenance requests, and pertinent school and community information specific to each location.
We’ll be scheduling a webinar in the near future on mobile marketing’s role in helping to generate leads and optimize conversion, no matter the device a consumer uses to search for properties.
Each month, ATS Mobile presents a webinar spotlighting different uses of mobile and social media marketing to various industry professionals.
In the next installment on April 22 ATS senior marketing executive Scott Bronenberg (pictured above) will take attendees through the components and benefits for property managers and others in the apartment industry of using mobile marketing and social media tools to generate leads, and he will review best practices to optimize conversion from mobile devices.
Learn more about targeted advertising to reach potential apartment renters, the importance of an adaptively designed website coordinated with a robust mobile campaign; including SMS text, customized QR codes, website video, social media and reputation management, and custom app development.
The session will begin at 2:00 p.m. EDT on Tuesday, April, 22, 2014. After registering, you will receive a confirmation email containing information about joining the webinar.
To register please click here: https://www4.gotomeeting.com/register/402778911
The next “Knowledge College” event will be Thursday, May 8, 2014: Mobile Advertising – “Generate Quality Leads No Matter the Device”
- Happy 25th Birthday!
- Barb Breeser Joins the ATS Mobile Team
- New Hire at ATS Mobile
- ATS Mobile Receives 2014 Best of King of Prussia Award
- Miami Research Associates use text message marketing
- Republicans Like Sex More But Do It Less – Advanced Telecom … | Grupo Media Center on Republicans Like Sex More But Do It Less
- URL on Top Ten Ways to Save a Wet Cell Phone
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