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Case Studies

Rob Brezsny Daily Sunburst via 84444

Rob Brezsny's Free Will Astrology

THE CHALLENGE
To keep up with ongoing technological changes while counting on a reliable, robust audiotext and mobile platform, and citing the need to work with a company that provided new revenue streams and stellar customer service, longtime Free Will Astrology creator Rob Brezsny turned to Advanced Telecom Services in 2006, and presently works with ats Mobile to produce several of his consumer product line to astrology devotees worldwide.

THE SOLUTION
With his often-praised work appearing in some 120 publications dating back to the mid-1980s, Mr. Brezsny was delighted to find several new outlets to reach his audience when he joined the ats Mobile family, including a SMS text message program that sends horoscopes right to his audience via their mobile device, and a personals service affiliated with Match.com. In addition, the Free Will Astrology website is being responsively designed to provide a dynamic experience no matter what screen it’s being accessed from.

THE RESULTS
Helping its clientele find additional ways to monetize existing proprietary content has long been a staple of ats Mobile’s success, and that formula benefited Mr. Brezsny. “The add-on solutions they brought to my attention have been new sources of revenue,” Brezsny said recently. “They continually review my programs with me, and how they can be improved with new technology. And, I have been totally pleased with how ats handles customer service from day one.”

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