Location, Location, Location: Why Your Ad Agency Hasn’t Talked to You About Geo-Targeting
Most advertising agencies shy away from geo-fencing. Why? Because, it doesn’t scale. Geo-fencing means your mobile advertising won’t appear on as many smartphones or tablets. Hence, the ad agency commissions are lower.
We don’t care. We want your mobile advertising to be about results, not big budgets.
We can even geo-target advertising at your store - or your competitors'.
Advertise Only To Those in Your Immediate Trading Area
Want to reach resident and out of town customers that are within a mile or kilometer of your restaurant? Is your trading area only 5 miles from your showroom? Want to reach consumers already in your store? In your food court? Or, just reach students on the local college campus?
Mobile advertising’s greatest advantage over other mediums is its inherent ability to reach only consumers in your immediate trading area – consumers that are most likely to buy. Geo-fencing is as easy as dropping a pin on a map and then we’ll draw boundaries, a virtual fence, around the area where we are targeting customers.
Then, when a consumer is in your geo-fence area, and is part of the targeted demographics you seek, we can serve them one of your rich media advertisements when they are on an app or mobile website.
Say Good-Bye to Cheap Mobile Advertising, Say Hello to Effective Mobile Advertising
There are a variety of mobile targeting methods that enable you to precisely pinpoint your target audience based on geography.
Geo-targeting — Geo-targeting is a broad reference to pinpointing an audience based on their location. This can be used to target only mobile consumers in a specific state or territory or it can be as granular as a specific street.
Geo-fencing — Geo-fencing is the more specific application of geo-targeting where a virtual barrier is created around a specifically defined area. This might be a one mile radius from your place of business, a college campus, or even the food court at the mall.
Lat/Long — GPS relies on a mobile device to pick up signals that allow smartphone users to access information from their specific area such as movie listings and maps. This is commonly referred to in the mobile world as “Lat/Long” and identifies a consumer’s current latitude and longitude based on GPS.
Wi-Fi ISP — Another targeting method that enables our advertising networks to estimate a user’s location based on the usually indoor wireless network that they are connected to.
Cell Tower Triangulation — Cell Tower Triangulation allows mobile ad networks to identify users that are currently within the range of a particular cell tower.
Registration Data — Registration Data can be used to target a mobile phone owner’s residence regardless of where that consumer may be at the particular time.